New car-making forces have followed suit, and the two companies have launched new products on the same day

New car-builders are coming.

On December 15, two new car-making forces were born on the same day. The new energy vehicle brand "Ziyoujia" created by Li Yinan, the founder of Xiaoniu Electric Bicycle, was released in Changzhou, Jiangsu Province, and the automobile design company Beijing Box Zhixing Technology Co., Ltd. (hereinafter referred to as "Box Technology") released the car brand "Box Car" in Beijing.

Unlike most companies, which divide brand launches and new car debuts into two time nodes, both Youjia and Box Cars have showcased their products when they first released their brands. From the perspective of product positioning, Ziyoujia aims at the medium and large SUV market of the family where the ideal ONE is located, and Box Car chooses to enter the online car market.

Ziyoujia is the automobile brand name of Niu Chuangxin Energy Technology Co., Ltd. (hereinafter referred to as "Niu Chuangxin Energy"), and the founder is Li Yinan. Li Yinan has served as Vice President of Huawei, CTO of Baidu, CEO of China Mobile 12580, founded the Harbor Network, which was acquired by Huawei, in addition, he has also served as a partner in investment companies such as Meihua Angel Venture Capital.

In April 2015, Li Yinan founded the electric bicycle company Niudian Technology. Compared with other electric bicycles, Maverick electric bicycles are characterized by lithium batteries and intelligent networking. In 2018, Niu Electric Technology (NIU Maverick Electric) was listed in the United States and currently has a market capitalization of about $1.217 billion.

In the same year, the Self-Youjia Electric Vehicle Project was established, and in October 2020, Niu Innovation Energy Company completed the registration, the brand headquarters was located in Beijing, Shanghai set up a research and development center, the R&D and intelligent manufacturing base was located in Changzhou, and currently has a core R&D team of nearly 1,000 people. The Changzhou manufacturing base is designed to have an annual production capacity of 180,000 units and will be put into use in March 2022.

Li Yinan said at the press conference that the first product, Youjia NV, will be listed and accepted for booking in the first half of 2022, and will be delivered in September of the same year. Li Yinan said that the total financing of Niu Innovation Energy A is 500 million US dollars, and it has received investment from IDG, COATUE and other world-renowned institutions.

On the day of the launch of Youjia Auto, Box Cars was released in Beijing and showcased two models for the ride-hailing and taxi markets. Box Technology, formerly known as Beijing Broad & Bright Apocalypse Industrial Equipment Co., Ltd., was established in March 2013, and has provided vehicle and parts design and development for China FAW R&D Institute, China FAW Besturn Research Institute, FAW-Volkswagen, BAIC Group, Jianghuai Automobile and other car companies.

At the press conference, Zhang Shuguang, founder of Box Technology, said: "Compared with the C-end family car market, the current B-end market capacity is still small, but it is enough to support 2-3 brands, or 2-3 listed companies." We judge that the main force of the B-end market will be in China and the United States, because the population density is large enough, the level of economic development is high enough, and the Internet is widely used. ”

Box Technology debuted pure electric vehicle models BM-400 and BM-600 at the same time, from the appearance of the two cars are more similar to MPV, of which the BM-400 model mileage is divided into 420km and 530km two versions, is expected to be mass production in the fourth quarter of 2023. The BM-600 has a range of up to 600 kilometers, focusing on the high-end rental market, and mass production is expected in the third quarter of 2024.

Zhang said that the two cars have received 42,000 intentional orders so far.

The first two companies to enter the vehicle manufacturing industry as an automobile supplier are Great Wall Huaguan and Bojun Automobile, the future car founded by Great Wall Huaguan has launched an electric sports car, but sales continue to be sluggish, and the current project is close to stagnation; Bojun Automobile ran out of cash flow in the third quarter of 2020 and faced the fate of bankruptcy liquidation.

"Around 2016, the first round of new car-making sports in China, many companies did not understand what a smart electric vehicle was when they started, and the main route was to develop an electric vehicle. Now this round of new brands, including Changan Avita and Ziyoujia, has reached a new level in their understanding and application of intelligence. An executive of a new domestic car-making force told reporters. At the same time, he pointed out that although there are successes of "Wei Xiaoli" among the new forces of car-making, there are also a large number of bankruptcies and bankruptcies of new forces, resulting in a waste of social resources that deserve vigilance.