The biggest change in the automotive industry today is that electric vehicles have begun to be recognized by the market, followed by a new marketing model that opens stores to supermarkets. This is not the exclusive property of the new forces, and traditional car companies have begun to lay out accordingly. On the morning of April 19, in the Longhu Times Tianjie Street, the most core business district in Chongqing, SAIC Volkswagen added another ID. Store City Showroom.
In fact, in most people's impression, Volkswagen should be synonymous with business and calmness, but in the past two years, whether it is the birth of pure electric ID. series models, or the update of traditional fuel vehicles such as Passat Starry Sky Edition, Lingdu L and other models, we can see the transformation of Volkswagen's youth. Nowadays, the Volkswagen brand has been widely settled in the new generation of consumer gathering places in various cities, which can undoubtedly be closer to the young group and better show the young fashion belonging to the Volkswagen brand.
Unlike traditional 4S stores, ID. The Store is a new network channel ecology created by SAIC Volkswagen, where consumers can experience the services of the Volkswagen brand, taste the quality of real car products, and sign orders to buy their favorite models. Judging from the live performance, ID. The store hall design is relatively simple, but also the use of optoelectronic technology, digital configuration and 5G real-time interconnection and other technologies, can intuitively and comprehensively display SAIC Volkswagen's ID. series models, for consumers to buy a car will be easier and more efficient.
At present, the showroom has been placed in the saicide Volkswagen sales of 3 ID.series models, ID.3 is small and flexible, flexible, more suitable for young consumers to choose; ID.4 X positioning compact SUV, suitable for a wide range of people; ID.6 X has multiple seats to choose, large space, more in line with multi-member families and some friends with loading needs to choose.
In the market environment where the younger generation has become the main force in car purchases, SAIC Volkswagen has also opened a new era of new energy, dominated by intelligence and fashion, unlocking a new green travel mode, and entering the supermarket is also its innovative side. There is no doubt that settling in the supermarket will be the most common marketing means for car companies in the future, and the ID.Store Times Tianjie store has already taken the lead.