Among the new domestic car-making brands, Xiaopeng has been widely recognized and supported by consumers with the good performance of the G3 and P7 models. Xiaopeng P5 is the third product launched by the brand, positioning compact cars, and the target group is mainly aimed at the fashionable and trendy young group. Xiaopeng P5 has a rare intelligent configuration of the same level, and its lidar is the biggest selling point of the whole car, which has received widespread attention since its listing last year, and the heat has even surpassed the flagship model Xiaopeng P7. Not long ago, Xiaopeng P5 also added 460+ and 510 versions, a total of 4 new models, further enriching consumer choices.
Although the domestic SUV market continues to be hot, and the overall heat has not decreased in the past many years, the compact car market is not a quiet year, and the competition is also quite fierce. In the field of new energy, most brands are still more enthusiastic about launching SUV models in order to win favor and sales considerations, but in the long run, this part of the market segment of the car must not be abandoned, especially the compact car this "fragrant". Xiaopeng P5 shoulders the heavy responsibility on the stage, can it open up a new situation and gain a firm foothold for the brand as desired? This issue of the quality car will be interpreted in detail for you.
First, basic information and product highlights
The Xiaopeng P5 is the third product of Xiaopeng Automobile and the first compact sedan, with a price range of 162,700-229,300 yuan. In terms of power, xiaopeng P5 is equipped with a front-mounted single motor, with a maximum power of 155kW and a peak torque of 310N·m. Due to the different capacities of lithium iron phosphate and ternary lithium batteries, and the models are different versions, so its corresponding NEDC mileage is also different, the shortest is 450km, the longest up to 600km. Some of the high-end models of the Xiaopeng P5 are equipped with lidar, which can realize the urban NGP (navigation assisted driving) function in the future. In addition, the number of ultrasonic radars and millimeter-wave radars equipped with the Xiaopeng P5 is also very large, whether it is the convenience of actual use or the technical gimmicks in intelligent driving, which are very interesting.
In terms of appearance, the overall design of Xiaopeng P5 is more subtle and low-key, very grounded. The rounded curves and sharp edges and corners are not ostentatious but quite avant-garde. The "Lightsaber 3.0" through-line LED headlights are integrated with the body, which is also a classic design element of Xiaopeng Motors, with high recognition. The underside of the closed mid-mesh is an active air intake grille that closes at high speeds, reducing airflow into the cabin to reduce air resistance. The detailed design matches the smooth curve transition of the car side, so that the wind resistance coefficient of the Xiaopeng P5 is only 0.223Cd. For a pure electric model, this achievement is undoubtedly very meaningful.
The lidar on both sides of the front encirclement is the biggest configuration highlight of the Xiaopeng P5, which is mainly prepared for the urban NGP function in XPILOT 3.5. In order to cope with more complex road conditions, the Xiaopeng P5 chose to place the lidar on both sides of the front around the front, rather than the traditional "watchtower" (lidar is located on the roof of the car). Although such a slightly aggressive layout will increase the risk of damage, the so-called fish and bear paws can not be combined, but also a helpless compromise.
Xiaopeng P5 adopts the third-generation Qualcomm Snapdragon flagship digital cockpit platform, built-in Xmart OS in-vehicle intelligent system, and supports vehicle OTA upgrade services. Based on the powerful Qualcomm Snapdragon SA8155P chip, the human-computer interaction is very smooth, coupled with rich functional configuration, the practical performance is quite outstanding. Xiaopeng P5 has built-in full-scene voice and AI voice assistant, clear interaction logic, and a high degree of intelligence, which undoubtedly has a strong attraction for young people nowadays.
Second, product competitiveness analysis
In terms of competitive product comparison, this time we specially selected BYD Qin PLUS EV and SAIC Volkswagen ID.3, both of which are products that are currently hot in the market, and cover independent brands and joint venture brands. In terms of advantages, Xiaopeng P5 focuses on technology configuration and practical performance, BYD is quite successful in batteries, and as for ID.3, I think volkswagen's "golden signboard" does not need to be said here. As the only new force car brand, Xiaopeng competes with two traditional car companies, BYD and Volkswagen, and the advantages and disadvantages are very obvious. To be honest, if you want to get the attention and recognition of consumers, the situation that Xiaopeng will face will definitely be more severe.
In terms of appearance design, the three models have their own advantages, Xiaopeng P5 continues the classic design elements of the family, avant-garde and dynamic is also quite simple and low-key, which is very in line with the mainstream aesthetics of young people nowadays. The same is true of the SAIC Volkswagen ID.3, which is completely a "new energy" model that should have the feeling and aura, which can bring a strong sense of freshness. Of course, the exterior design of BYD Qin PLUS EV also has its own brand characteristics, simple but refined, with high recognition.
In terms of power, the three models are equipped with a single-motor system, the Xiaopeng P5 and BYD Qin PLUS EV are all front-drive, and only the SAIC Volkswagen ID.3 adopts the rear-drive layout. In terms of power parameters and mileage, Xiaopeng P5 has the upper hand, but the lead is not large. In terms of battery selection, BYD Qin PLUS EV uses lithium iron phosphate batteries, SAIC Volkswagen ID.3 is a ternary lithium battery, and Xiaopeng P5 is both, providing a model version equipped with two different batteries, which will be relatively free in choice.
Compared with the configuration, the overall performance of the Xiaopeng P5 is quite outstanding, although due to price factors, it has not been able to send the top model to "participate in the war", but the overall performance is still remarkable, and it can also have certain advantages in the comparison with competitors. Including concealed door handles, wireless front phone charging, driver's seat power seat memory and internal rearview mirror auto-dimming, all exclusive. Overall, the configuration of Xiaopeng P5 has a good performance in terms of practicality and sense of technology.
Third, product quality & service trend analysis
As the first compact car under the Xiaopeng brand, will the Xiaopeng P5 have hidden dangers of quality problems? In this regard, we will start from the failure problem of the Xiaopeng P5 model in the past year, and compare the fault problems to preliminarily predict the development trend of the quality problem of new cars in the future. Since the Xiaopeng P5 is a brand new model, we will analyze the complaints of the models under the Xiaopeng brand in the past year.
Through the complaint data of Xiaopeng brand models in the past year, it can be found that the fault problem is mainly concentrated in the "video and audio system failure", which has appeared on the Xiaopeng G3 and Xiaopeng P7 models. In addition, there are also many complaints about "inaccurate mileage" and "failure of the driving safety assistance system". Xiaopeng P5 positioning compact car, is the third product launched by Xiaopeng Automobile, because most of the above are common problems, so for the time being, it can be considered that Xiaopeng P5 has the probability of the above problems, but the actual situation, but until its listing and use for a period of time before there can be a conclusion.
With the continuous development of the mainland automobile market, the level of brand pre-sales/after-sales service, and the quality of the purchase experience have gradually become an important factor affecting consumers' final purchase. Therefore, based on the massive big data of the vehicle quality network, we will analyze the service problems that have prevailed in brands or car series in the past year to provide a more objective reference for consumers to purchase models.
Since the Xiaopeng P5 is a brand new model, we will analyze the service problem complaints of the Xiaopeng brand in the past year. By screening the complaint data of Xiaopeng brand models, it can be found that the number of complaints about "not being able to lift the car" is high, and the problem is particularly prominent. Through further analysis, it can be seen that the above major problems are basically all concentrated in the Xiaopeng P5 model. Affected by many factors, the delivery cycle of Xiaopeng P5 is generally long, and it has not been properly resolved so far.
In terms of measuring the reputation of new car after-sales service, we will analyze the response of enterprises to car owners' complaints, and relatively objectively predict the future after-sales service reputation of new cars. According to the data of the car quality network, the complaint response rate of the models under the Xiaopeng brand in the past year was 3.64%, which shows that the manufacturer's attention to the demands of the car owner needs to be improved.
Fourth, after-sales service policy and network distribution
In terms of policies, Xiaopeng Motors provides users with a variety of policy benefits, including Yuepeng Service Terms, Battery Lifetime Warranty Service Terms and other service rights. For example, free first warranty, vehicle warranty, exclusive charging pile, illegal inquiry, traffic enjoyment, worry-free rescue, mobile service, transportation service, etc. However, many services have corresponding terms, only meet the requirements to enjoy, but in terms of content, it is still comprehensive and very intimate. (The above is for reference only, and the specific content is subject to the official website announcement).
After the purchase of the vehicle, it is bound to involve the daily maintenance of the vehicle, at which time the number and distribution of the brand dealer stores are very important, and even have a certain impact on whether consumers buy the brand model. According to the statistics of the car quality network, Xiaopeng brand currently has a total of 264 dealer stores in China, covering 26 provinces, autonomous regions and municipalities directly under the central government, of which Jilin Province, Heilongjiang Province, Tibet Autonomous Region, Ningxia Hui Autonomous Region and Xinjiang Uygur Autonomous Region have not yet covered dealers. Overall, Xiaopeng brand dealers have a wide range of distribution, although the total amount is not large, but the overall performance can still be in the first echelon of the new car-making brand, the performance is satisfactory.
summary
On the whole, the product quality of Xiaopeng P5 is still remarkable, in addition to the biggest selling point of the iconic technology configuration, it has also maintained a high level in terms of design, space performance, power configuration and mileage. Previously, Xiaopeng Automobile has gradually gained a foothold in the market through the G3 and P7 models, in fact, from the perspective of product positioning, Xiaopeng P5 is undoubtedly given more expectations, and has a good chance to impact higher sales. However, it is slightly embarrassing that due to production capacity problems, there are still some problems in the delivery of Xiaopeng P5, which directly affects its sales performance and user reputation. Of course, after properly solving these problems, I think the future market prospects of Xiaopeng P5 are still quite worth looking forward to.