China Economic Network, March 28 (reporter Jiang Zhiwen) on Friday, Dongfeng Nissan Venucia big V dark horse version was officially launched, the new car launched a total of 3 models, the price range of 111,800-130,800 yuan, further enriched the product matrix.
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Dongfeng Nissan Venucia said that the listing of the dark horse version of the big V not only shows the strength of bringing consumers a colorful yeah life, but also conveys the determination of Dongfeng Nissan Venucia big V and consumers to be young and unlimited, without fear of challenges, and to be the big V of their own lives.
As the most important model since Venucia was included in the management of Dongfeng Nissan, Venucia V adheres to the principle of "ZAO for Youth" and captures the trust of young consumers with its beautiful appearance, rich technology and car experience. The data shows that in the past five months, the cumulative sales of Venucia Big V have reached 26,700 vehicles, with an average monthly sales of more than 5,000 vehicles. Driven by the big V, Venucia bucked the trend in 2021, with cumulative sales of 87,800 units, an increase of 11.6% year-on-year.
China Economic Network reporter inquiry forum found that the general reaction of car owners, the choice of Venucia big V is to value its beautiful appearance, Nissan motor's technical endorsement, and high cost performance. Some netizens said, "Venucia is either producing with Nissan's communion, or referring to Nissan's production system and quality control standards, and the production quality is still very guaranteed." ”
At the same time, Venucia Big V is the first time that Dongfeng Nissan has adopted a young creation team after 90, allowing young people to build cars for themselves and accurately control the car needs of young people, which not only enriches the product matrix of Dongfeng Nissan Venucia, but also is an important step in the layout of the young market of Venucia brand. According to official disclosures, in the consumer group of Venucia Big V, nearly four have become post-90s.
For Venucia, the big V is undoubtedly a timely rain, but in the compact SUV market, its performance can only be called barely passed. Taking independent brands as an example, the hegemons Haver H6, Changan CS75 and other long-term monthly sales of more than 20,000 vehicles, BYD Song with its advantages in new energy to catch up; In terms of joint venture brands, the strength of Honda CR-V and Toyota RAV-4 is also beyond doubt.
In this regard, Venucia Big V Dark Horse Edition chose to start from the young consumer group and wanted to further seize the SUV market. Venucia said that as a generation at the forefront of technology and trends, young consumers have more stringent requirements for products. Dongfeng Nissan Venucia Big V Dark Horse Edition has a face, style and strength, outstanding performance, to meet the imagination of young users on the life of the car.
According to reports, the overall shape of the Dongfeng Nissan Venucia Big V Dark Horse Edition follows the design of the wind, with a matrix combination containing 57 cool black blades, avant-garde dynamic and angular. The body line is tough and practical, with a drag coefficient as low as 0.30Cd, and oversized wheels with red calipers to highlight the dynamics.
In terms of interior, the new car adopts red and black contrast color matching, cool black dynamic central control design, and the sense of hierarchy is further strengthened; The LCD instrument panel and the central control large screen are composed of a 24-inch integrated large joint screen, which is more scientific and technological. In addition, the new car has a 1.7 square meter ultra-wide-angle light-sensitive canopy, with a red and black racing wheel and a red and black color-block integrated seat, which combines sportiness and comfort.
In terms of power, the new car adopts Venucia V-Power Alliance power, equipped with 260T automatic transmission power system, 1.5T high-efficiency engine, maximum power of 140 kilowatts, maximum horsepower of 190 horses, maximum torque performance of 260 Nm, the official 100 km acceleration time of 8.8 seconds. In addition, the new car has 13 intelligent driving functions including Venucia V-Pilot intelligent driver assistance system and 540° stereo surround view image.
After the dark horse version of the model was listed, Dongfeng Nissan Venucia Big V has a total of 7 models to choose from, the official guidance price is from 99,800 yuan, and it also enjoys 888 package loans (excluding the cost of listing) and other car purchase benefits suitable for young people. In addition, Dongfeng Nissan Venucia also launched a tide cool gift package for the dark horse version, which was decided through 99 yuan on the smart line, that is, to enjoy 7 gifts.
Dongfeng Nissan Venucia said that with the listing of the dark horse version, Dongfeng Nissan Venucia Big V continues to make friends with young people with more competitive product strength and open a colorful yeah life.