Dao Ge said car original text/ listen to the wind chant
At the turn of the New Year, the new energy vehicle cold is hammered twice, one from the rise in premiums, and the other from the country to make up for the decline. Compared with the rise in premiums, the "price increase" storm brought about by the national subsidy slope is undoubtedly more uncomfortable, after all, some car companies have clearly told consumers: spend more money!
Recently, the Ministry of Industry and Information Technology and other four departments jointly issued a notice announcing that the state subsidy for new energy will be reduced by 30%. According to the latest policy, in 2022, the subsidy for pure electric passenger cars with a cruising range of 300 (inclusive) to 400 km is 0.91 million yuan; the subsidy for electric vehicles with a cruising range greater than 400 km (inclusive) is 12,600 yuan. Plug-in hybrid passenger cars (including range extender) subsidies of 0.48 million yuan. New energy vehicles licensed after December 31, 2023 will no longer enjoy state subsidies.
The national replenishment slope was finalized, and many car companies also followed the official announcement of price increases, of which Tesla reacted the fastest, and at the end of December, the price of the Model 3 and Model Y rear-wheel drive version was raised, and then Volkswagen and other car companies also officially announced the price increase to comply with the "decline". However, other car companies have begun to make moves to "stabilize the military's heart", such as Weilai, Xiaopeng and other new car-making forces began to introduce time-limited price insurance policies.
Others choose to sell at the original price temporarily, and do not make a quick price adjustment, leaving enough time for consumers to react. The editor of "Dao Ge Said Car" learned from the personnel of Feifan Automobile Store and BYD internal personnel that the new energy models sold by the two car companies have not been adjusted for the time being, and the models currently sold are sold according to the price before the national subsidy.
Tesla and other car companies "increase prices" BYD, Feifan has no price adjustment policy
Many consumers may not have noticed when buying new energy models that the price logo of many models is prefixed with "after subsidies", but with the finalization of the national subsidy slope, the water content of "after subsidies" has become significantly larger, and many car companies have begun to officially announce price increases.
Among many car companies, Tesla reacted most quickly to the national replenishment, and at the end of December, it has raised the price of model 3 and Model Y rear-wheel drive versions, with an increase of 10,000 yuan and 21,000 yuan respectively. After the price increase, Tesla's price in all domestic series has exceeded 300,000 yuan, which also means that it will no longer be able to enjoy the state subsidy policy. After this, on New Year's Day, FAW-Volkswagen officially announced that the price of the two pure electric models ID.4 CROZZ and ID.6 CROZZ will increase by 5400 yuan as a whole. According to relevant reports, car companies, including Nezha Automobile, will also raise the price of models to comply with the national policy of making up for the decline.
Other car companies have opted for "deferred" price increases. Among them, NIO previously announced that it will pay a deposit before December 31, 2021, and users of cars before March 1, 2022 can still enjoy subsidies in 2021. Xiaopeng announced that users who pay a deposit between January 1, 2022 and January 10, 2022, can enjoy the same subsidies as in 2021.
There are also some car companies that have not yet had price adjustment plans. Among them, bydir, the largest new energy vehicle manufacturer in China, is among them, and BYD insiders told the editor of "Daoge Say Car" that there is currently no price adjustment plan to deal with the national retreat, and the price of the model is currently calibrated according to the previous price, and the price will be adjusted unless otherwise notified. And the previous rumors will increase the price of Feifan automobile, there is no relevant measures at present, according to the Feifan automobile store personnel revealed, "at present there is no notice of the sale of the vehicle will be raised in price, the difference caused by the national subsidy slope may be the manufacturer itself filled in, this is still very good."
Are new energy vehicles still fragrant? Start early or divert your attention
China's new energy vehicle subsidies can be traced back to 2009. Since the beginning of the year, the central government has given subsidies to the promotion and application of new energy vehicles, as of now, China's new energy vehicle market has enjoyed 12 years of policy subsidy dividends; according to relevant reports, preliminary statistics, as of the end of 2021, the Ministry of Finance has announced 19 batches of new energy vehicle promotion and application subsidy funds liquidation review, the cumulative amount of more than 140 billion yuan.
Under the strong subsidy policy, the domestic new energy vehicle market is becoming more and more vigorous, and from the perspective of the market penetration rate of new energy vehicles, new energy models are gradually accepted by more consumers. According to the China Association of Automobile Manufacturers, in November, the new energy vehicle market sold a total of 450,000 new cars, an increase of 17.3% month-on-month and an increase of 121.1% year-on-year, with a market penetration rate of 17.8% and a new energy passenger car market penetration rate of 19.5%. From January to November, the cumulative sales volume of the new energy vehicle market reached 2.990 million units, an increase of 166.8% year-on-year, and the market penetration rate increased to 12.7%.
Of course, the above excellent data is based on large national subsidies. However, on the occasion of the New Year, on the one hand, the national subsidy slope, on the other hand, the premium of new energy models has also begun to increase. Exclusive new energy vehicle insurance was initiated by 12 insurance companies, according to the new energy exclusive car insurance after the listing of various car brands and models have seen a rise in premiums, of which Tesla's premium has doubled to 18,000 / year.
At this time, new energy models seem to be less fragrant. But in fact, some of the most important advantages of new energy models still exist. For example, enjoying the restriction policy brought by the "green card", the cost of use of the vehicle itself (electricity) and the unique tranquility and power of new energy models, etc., for some consumers who are determined to buy new energy models, it may be wise to find the right time to start.
Industry insiders told the editor of "Dao Ge Said Car" that "in the context of the current price increase of batteries and chips, the national compensation slope is also a certain situation, and personally suggest that customers with car purchase needs should look at the opportunity to start." However, can the new energy vehicles after the price increase continue the previous offensive?