On the evening of April 14, the new season of "Let's Run" was broadcast on Zhejiang Satellite TV. In this season, new members Fan Chengcheng were invited to join, and old members such as Li Chen, Yang Ying, Zheng Kai, Sha Yi, Song Yuqi, Bai Lu and Zhou Shen were also present. It can be said that this season's "Let's Run" is still an all-star lineup, and it is still a show for traffic fans to revel.
However, reflected in the real-time ratings of Zhejiang Satellite TV, it seems not so optimistic. According to Kuyun's real-time data, after the start of "Run", the ratings of Zhejiang Satellite TV rose to a certain extent. However, this upward trend stopped around 9:30 p.m. "Let's Run" eventually maintained the rating around 0.48%, and never exceeded 0.5%.
Such a ratings score, compared with the same period of satellite TV, can only be in the third state, losing to the ratings of Hunan Satellite TV and Jiangsu Satellite TV in the same period. For the variety show "Run", the ratings failed to achieve the same lead of satellite TV, which actually means losing. Because this variety show has invited more than a dozen star artists, it can be said that the traffic is piled up, plus it is a veteran variety show, but there is only such a real-time ratings ranking, which is indeed not good enough in data.
Compared with the ratings of "Let's Run" in previous seasons, the ratings this time are not ideal. This traffic star reality show, during the peak period, once achieved a good result of ratings of more than 2%. In particular, many of the games in the show were imitated by the audience. A typical game is the game of tearing up famous cards, which has become one of the game activities in many communities.
Based on the current ratings and audience word of mouth feedback, the new season of "Let's Run" should not be ideal. In addition to the unsatisfactory ratings in both horizontal and vertical comparisons, the audience's word-of-mouth feedback is not so optimistic. Of course, we can find out a large number of traffic star fans to carnival content, as a reference content for this variety show is still "hot". However, we will also find that in the Internet media platform, there is another voice, which exists in a large area.
In the real-time hot spot of "Let's Run", a large number of ordinary viewers gave "boring" comments. Some viewers even said that they watched this season of "Run" and felt drowsy. When a variety show is evaluated as boring by the audience, its producers should really be vigilant. Because what is more important than the traffic fan carnival is the real feelings of ordinary audiences about variety shows. The general audience is the vast majority of viewers. When the vast majority of the "boring" evaluation of the program, it will definitely affect the subsequent ratings and word of mouth.
This time's "Let's Run" was rated as "boring", and it seems that it is not wronged. Because in the first issue, there are actually only two links. One link is Fan Chengcheng's personal show, sending each star a notice of the program group. The other link is that this group of stars came to the cultural heritage site together, learning cultural content and playing games at the same time. These two links, no matter which one, lack a more reasonable point of view.
Especially in the first link, Fan Chengcheng was taken as the "narrative focus", and the content of the notification letter he sent to the stars throughout the process was not much interesting. And the point that let Fan Chengcheng guess the composite photos of the stars was not transparent, and the audience could not participate in it, so they could only follow Fan Chengcheng and giggle. A good program must make the audience feel immersed, and the audience cannot be left out.
In the second link, it was still this problem, the stars played quite well, but the audience felt that this matter had nothing to do with themselves, and the audience stayed out of the matter and had no sense of participation. Especially in the link of guessing cultural relics, there is a lack of reasonable game session settings, giving people a sense of déjà vu. In this way, the audience will feel more bored. Variety shows, originally to relieve boredom and amusement, "Run" is "boring", and the loss of the audience is also inevitable.
At the peak of "Let's Run", there are very interesting star strong confrontation links, such as tearing up famous brand games. In these strong confrontations, the audience can see real and effective physical conflicts. This conflict, though simple, is at least real. So, this link is very beautiful. In the later "Let's Run", it has become more and more a reality show that does not move its mouth, which is not good-looking.
So far, "Let's Run" has reached its final moments. This kind of variety show piled up with traffic stars seems to have fans following the carnival, but in fact, ordinary viewers are losing a lot. For ordinary audiences, everyone should decompress and have fun. The second is to watch some stars that cannot be seen in previous shows. Traffic stars are the easiest to see. Therefore, under the current environment, please traffic, on the contrary, can not attract ordinary audiences. "Let's Run" was judged by the audience as "boring", and it is really time to reflect on it. (Text/Ma Qingyun)