"The Voice 2023" has confirmed the addition of a singing and dancing track, 3 problems are difficult to solve, it is better to change the name

In the first quarter of the domestic variety show market, it is obvious that Mango is a big winner, "Detective 8" must be on the hot search if it is updated, "I Want to Sing with You 4" is not a hit but still a hit, and "Endless Treasure Island Season" is basically scheduled for the annual hit.

Faced with this situation, Zhejiang Satellite TV obviously couldn't sit still, and held a grand resource recommendation meeting on March 22, officially announcing a number of blockbuster variety shows this year.

"Youth Travel 4" officially announced the first wave of resident lineup, the three major highlights are Xu Zheng Wang Baoqiang variety show combination, with "Crazy" popular Gao Ye first resident variety show, the veteran guest is only Yang Di.

"Run 11" officially announced 8 residents, except for Cai Xukun who was absent due to preparations for the tour, all members of the previous season returned, and old friends Song Yuqi and Fan Chengcheng were added.

The format of "The Voice of God 4" has changed drastically, and the permanent lineup includes 13 such as Hu Yanbin, Yung Zuer, Zhang Liangying, Zhang Bichen, Wang Sulong, Wang Linkai, etc., which may be the camp confrontation format of the online rumors.

As for the most hotly discussed is undoubtedly "Ace vs Ace 8", although only a short promotional video was released at the scene of the China Merchants Association, it was mistaken for the return of the original team, and even on the hot search, making a small and small oolong.

In addition to the above four ace programs, "The Voice of China", a veteran program of Zhejiang Satellite TV, was also mentioned, and more importantly, it confirmed the previous online news that the 12th season will indeed add a singing and dancing track.

As the longest-running draft in China, "The Voice of China" has indeed discovered many good singers, such as Liang Bo, Zhang Bichen, Zhou Shen, Shan Yichun, etc., and the show has indeed been the top.

But for many reasons, "The Voice of China" is indeed no longer the glory it used to be, its popularity is declining, and its reputation is difficult to recover, "Does anyone still watch?" And, "Is this show still on the air?" Two common comments from netizens are the biggest embarrassment the show faces.

In addition, due to the unexpected leakage of Li Min's video at the recording site of "The Voice 2022", the fairness of the program has been questioned unprecedentedly, and the call for the program to be suspended is very high, but Canxing and Zhejiang Satellite TV obviously cannot give up on this, so it is reasonable to seek change.

Judging from the video exposed on the Internet, the recommender on the China Merchants Association bluntly said that the singing and dancing track will open a new era for "The Voice", representing the latest contemporary young people's understanding of music, and the audience will see the triple combination of talent, appearance and stage.

Innovation, change and breakthroughs are certainly welcome, but the question is, is the addition of a singing and dancing track a smart choice? The author believes that not necessarily, because there are at least 3 problems that are difficult to solve, or to be precise, the program group must have a solution, but it is likely to be made into four differences, which is difficult to be accepted by the audience and increases misunderstanding.

First of all, will the show still be a blind audition?

The reason why "The Voice of China" can lead the domestic talent variety show in the "post-supergirl fast man era", the biggest attraction is blind audition, appearance is no longer an important standard, good voice is.

But if a new singing and dancing track is added, blind audition is bound to no longer be an important highlight of the show, because the mentor must face the singing and dancing contestants, do you want the contestants to sing and dance masked and then reveal?

Of course, there is also a solution that blind auditions and non-blind auditions are recorded separately, but if the program is engaged in this way, then the audience will have a strong sense of tearing, which is originally a weekly program, and the audience has no impression of the contestants who have appeared before.

Secondly, the mentor problem is difficult to solve.

If "The Voice 2023" adds a singing and dancing track, the program team will inevitably need to invite a mentor with absolute singing and dancing strength, then the problem will come.

First, the music mentor and the singing and dancing instructor record on the same stage every time, if so, it is difficult for them to have a chemical reaction between them, after all, there is a specialization in the art industry, when one party comments, the other party is basically difficult to interject, easy to show timidity.

Second, if the music mentor and the singing and dancing mentor record separately, then there are too many mentors that need to be invited in a season of the show, which will still cause a poor look.

Again, the competitive format can be chaotic.

"The Voice of China" is a talent show with a competitive and elimination format, and if it is divided into two tracks, music and singing and dancing, the format problem is also difficult to solve.

Especially at the end of the show, the two sets of players are confused PK or their own PK? How is the Grand Final format? One or two champions of the year? Does the music mentor have more say or does the singing and dancing mentor have more power? Should the audience vote issue be separated?

To sum up, "The Voice of China 2023" chooses to add a new singing and dancing track, which will face many problems that need to be solved, and they are all more difficult problems, and I am curious how the program team will find that balance.

The choice of Canxing and Zhejiang Satellite TV is obviously to win over a younger audience, after all, at that time, Goose Factory and Peach Factory benefited a lot with the "Creation Camp" series and "Youth with You" series respectively.

However, "The Voice of China" is a veteran music complex that has been on the air for more than ten years, and the audience of this show is basically the post-80s and post-90s, and it is inevitable that there is greed to win the young audience market just by adding a new singing and dancing track.

What's more, greed can be understood, but if greed is not chewed, it will not be worth the loss, because "The Voice of China 2023" may not be able to grab young audiences, and at the same time lose this batch of middle-aged audiences, if the change is improper, it is better to change the name directly, because the new singing and dancing track has deviated from the original intention of selecting The Voice.

Although "The Voice of China" is no longer an annual hit, there are still many loyal program fans, and the lost old fans may not chase every issue, but they will always pay attention from time to time, and the program group is still expected to reverse the reputation under the condition that it remains unchanged.

If "The Voice of China 2023" can return to its original intention and put more energy into the five most basic and important issues of mentor lineup, player quality, song selection quality, competition system polishing, and controlling originality, recreating the explosive model is not a problem, but it is incomprehensible, the program team has been seeking various changes for several years, but refuses to try to return to the classic mode.