Finally, the spring will bloom, but the drama industry will not stop reducing costs and increasing efficiency.
On the one hand, inventory clearance continues. Just yesterday, the six-year-old costume mythological drama "Ling Yunzhi" (formerly known as "Big Splash Monkey") airborne Youku and attracted attention. On the same day, the legendary drama "Chrysanthemum Drunk" filmed in 2011 was launched on LeTV, Migu Video, Fengxing Video, and Huashu TV. One six years, one twelve years, some of the producers in the poster have long disappeared in the industry.
On the other hand, start-up projects continued to decrease. According to the statistics of the film art monologue, as of April 14, there are a total of 38 long dramas launched this year, and this number is almost a month's amount in 2018 and 2019.
Some long-form drama athletes have switched to the emerging mini-drama track, and the players who remain on the field have become more rational, from actors to works.
01
The sisters are escaping their comfort zones.
Di Li Gerba was abducted in "Sword and Rose", Yang Mi caught the inner ghost in "Harbin 1944", Li Yitong entered the group of the suspense drama "Unspeakable" and the martial arts drama "Heroes", Ma Sichun "resisted US aggression and aided Korea" in "Scouting Heroes", and Li Qin lurked in the spy war drama "Golden Journey", they all have bright futures.
Last year, Zhao Liying's "Happiness to Ten Thousand Homes" and "Wind Blowing Half Summer" performed brilliantly, and the road of transformation went smoothly. At the same time, the backbone of idol dramas is digging into other types of dramas and broadening the path of drama.
"Sword Rose" tells the story of the anti-abduction office, the heroine is a police flower who wants to enter the anti-drug detachment and find the truth about the death of the anti-drug police boyfriend, because she shined in the accidental operation to rescue the baby hostage, and was transferred to the anti-abduction office.
Di Li Gerba has previously had the prosecutorial drama "Public Prosecution Elite" in hand, and this time he re-plays the police, which can be described as going right. Judging from Reuters photos, Di Li Gerba's makeup in "Sword Rose" is simple and very realistic, but it caused fan dissatisfaction, and it is rumored that someone submitted 700 makeup improvement suggestions to the studio.
It can be seen that although the transformation is easy, how to transform is still a major issue for idols.
"Harbin 1944" has a top lineup, directed by Zhang Li, written by spy drama expert Wang Xiaogun, Qin Hao and Yang Mi staged a confrontation between enemies and friends, and the quality is almost impossible to be poor. Judging from the introduction of the story, Guan Xue, the head of the special services section played by Yang Mi, is a character who is "hidden", and the complex role is more conducive to breakthrough.
The suspense drama "Oterior" is iQiyi's project, and although the reputation of the Misty Theater has declined for a period of time, iQiyi still regards cross-circle and cross-audience suspense dramas as treasures, in addition to "The Unspeakable", as well as "The Price of Silence" and "Staggered Scenes".
The original famous reputation of "Heroes" has been commented that "Jin Yong sealed the ancient dragon died, and the rivers and lakes only have heroic will", its film and television road is extremely bumpy, originally planned to start in 2012, and then ended without a problem, and the weight of film and television adaptation belongs to the author. Now, a big pie is finally in the pot, and I hope it will live up to the expectations of fans.
"Scouting Heroes" pays tribute to the spirit of resisting US aggression and aiding Korea from a new scout perspective, and it is worth looking forward to how Ma Sichun performs the style of a hero in a war drama from a male perspective.
"Golden Journey" is more mysterious, but this does not prevent it from attracting huge attention because of the two starring Wang Yibo and Li Qin, this drama tells the story of Wei Ruolai, an employee of the Central Bank of the Kuomintang, who shines on the financial battlefield under the guidance of our party's leadership and beliefs.
02
The sisters went forward bravely and carried the banner of idol dramas.
Zhao Jinmai and Wu Lei perform the love story of a genius snooker player and a nine-ball girl from secret love to two-way running in "Blizzard Time"; Song Zuer and Liu Yuning staged costume love in "Bending the Waist"; Zhou Ye and Lin Yi interacted with each other in "Don't Be Moved by Me"; Lai Meiyun and Wang Zihao entered the game "Golden House Zangfu"...
Since iQiyi announced that it will no longer do sweet pet dramas, the decline in the number of sweet pet dramas is an inevitable trend, and fans may only be able to move to micro-short dramas if they want to sip candy happily in the future.
03
For the audience, the drama is fine but not much, and although the number of boots has dropped significantly this year, there are not many seed players at all.
On the suspense track, whether it is "The Price of Silence" starring Zhang Yi and Xu Fan, "Staggered Scene" starring Tong Dawei and Ma Yili, or "Unspeakable" starring Ou Hao, Li Yitong and Yang Jue, and "Above the Clouds" starring Sun Li, which one has a look.
Especially "Above the Clouds", as a well-known "script control" in the industry, Sun Liken starred in this drama, which means that he must be quite optimistic about it, which largely avoids the possibility of rotten ends.
She once said in an interview, "Now the routine of the drama is very serious, and the feeling of reading twenty scripts is the same as watching one." If the story and characters of a script are enough to impress me, then whether it is a Taiwan drama or an Internet drama, whether it is a long drama or a short drama, I am willing to try. This is perhaps the most direct reason why she took on a short drama like "Under the Clouds".
On the costume track, in addition to a martial arts drama of the size of "Heroes", the most noteworthy thing is the "Tang Dynasty Mystery Record Westward Journey" that has just been announced. This drama is eye-catching among a number of IP adaptations because it is an original IP, although it lacks the basic disk of the original fans, but the first one was a great success, followed by the paid micro-short drama also achieved good results in Douyin, which can be said to provide the industry with a model for the commercialization of IP long and short dramas.
"Tang Dynasty Mystery Record Westward Journey" gathered the original team to continue the story of the first part, its color is worth the expectations of drama fans, and the operation ideas are worth studying in the industry.
The same series of "Trident 2" and "River 3" are operated by mature teams and the quality is guaranteed. "Trident" received continuous praise when it was broadcast, but some people also raised opinions on the side line outside the three old policemen, and I don't know if the plot of "Trident 2" can be more refined.
The quality of the second part of "Great Rivers" is online, although the focus of the story is on the career line, and the arrival rate is not as good as the first, but for fans, the surprise is continuous, and I hope that the third part can continue this surprise.
Another period drama "Difficult Manufacturing" by Noon Sun has also started, which is adapted from Anai's novel of the same name, written by Ming Dacheng and directed by Li Xue. "Difficult Manufacturing" is somewhat related to the original novel "Great Rivers Go East", and the fate of characters such as Song Yunhui, Lei Dongbao, Yang Xun and other characters appears interspersed in this book, so the drama version of "Difficult Manufacturing" also has an alias of "The Great River Gaiden".
"Big River 3" started in Ningbo on March 17, while "Hard Manufacturing" started in Ningbo on April 8, which means that it is very likely that the two dramas will be linked in some way. Watching "Hard Manufacturing" immediately after "River 3", I can already anticipate the grandeur of the broadcast.
【Text/Xu Xinqiang】