Anchor: Ye Yan XiYan
It is the "315" moment when major manufacturers are afraid and frightened. Last year's "315 Party", the auto market Ford, Infiniti two major car companies on the list, "much anticipated" Tesla did not as consumers wished. Today, we will take stock of the most important 315 models this year.
Ideal ONE
It is said that "people are afraid of being famous pigs are afraid of strong", the internet celebrity new car ideal ONE in the past when the sales were cold, no one took care of it, since last year's sales were on fire, all kinds of negatives followed.
This is not a squeeze on competitors, but an ideal of their own "sending heads".
The earliest traces back to the ideal ONE shaft breaking incident, a wave of riotous operations, to "upgrade" the matter of "recall", the darkness of Chen Cang angered consumers; after the storm subsided, the direct store sales and defrauded users, concealing the listing information of the ideal ONE in 2021 to clean up the inventory, causing the old owners to scold;
The most critical is the quality, in the 100,000-kilometer long test and dismantling experiment of Easy Car, the ideal ONE 1.2T engine seeped oil, rusted, and deposited carbon, and only ran 100,000 kilometers to become a "vulnerable part"; coupled with the recent failure of the ideal ONE challenge to Become Fo Po, the quality and quality of this new energy SUV priced at up to 338,000 were marked with a question mark.
WM EX5
Recently, the owner of the WM EX5 has gone to court with WM Motor.
173 car owners sent a joint lawyer's letter to WM, asking WM to stop false publicity. The reason is that WM uses "free inspection of vehicles and gifts of 200 yuan Jingdong card" as bait to drive car owners to the store, but in fact, it is quietly "locking the power" through OTA remote upgrades.
This is all in 2022, and there are even car companies that have such a bargain.
There may be consumers on the "lock power" do not understand, to put it bluntly is to keep the safety, car companies through the OTA upgrade to limit the maximum voltage of the single battery, the result is a comprehensive endurance of 400km + tram, there are user feedback actual endurance directly 4 discount, only about 160-180km, who can bear this?
For WM, secretly locking electricity is not an isolated case of quality or safety, before this spontaneous combustion, fire, the existence of impurities in the battery cell and other problems occur frequently, Weima's reputation plummeted, sales also fell directly from the top three of the new forces to five outside, it is really self-inflicted iniquity can not live Ah, and this year WM is likely to fall a big heel in 315.
Tesla Model 3
Whenever 315 approaches, Tesla always has to come to a wave of emergency public relations.
This year's "emergency" is the recall, on December 31 last year, Tesla recalled 190,000 Model 3 units on the Node of the New Year; on February 18, Tesla recalled the domestic Model 3 (12,003) and Model Y (14,044) electric vehicles, a total of 26,047.
In fact, last year's boiling up of automatic driving failures, brake failures have not been fundamentally solved, in the car quality network complaint list can still see users complaining about the Model3's braking system problems, but also derived from the safety assistance system failure, lights are not on, airbags are not bouncing open and other new problems. It can be seen that quality and quality control are still the "sword of Damocles" suspended above Tesla's head.
For Tesla, whether it is "not reporting that the time has not arrived", or whether it is arrogant and arrogant to escape the disaster, this year's 315 is clear.
Mercedes EQC
Mercedes-Benz, the "recall brother" of the Chinese market, has recently not only urgently recalled FUEL vehicles such as GLC and E-class, but also the tram EQC.
Interestingly, Mercedes-Benz recalled some of the EQC electric vehicles produced between November 30, 2018 and December 15, 2021, for a total of 10,104 units, which is almost all of EQC's sales in China. As for the reason, the main reason is that the cooling system in the vehicle's electric drive module may have insufficient sealing, resulting in coolant leakage, and under extreme conditions, there is a safety hazard.
Some customers responded that less than 9 months after picking up the car, the vehicle completely appeared in the nest during the driving process. At the end of last year, there was a succession of feedback from car owners, but manufacturers ignored it, and it was not until a joint statement of car owners in January that the problem was taken seriously.
The most infuriating thing is that although Mercedes-Benz issued a recall notice, the number will not take effect until August 15, and who should complain about the traffic costs incurred by car owners during this time? For Mercedes-Benz, electrification is lagging behind the new forces, and BMW also has a certain gap, and now the early "oil to electricity" products have been in succession, car inventors can not be in the electrification of the overturned.
GAC Toyota iA5
Imagine that a tram that was originally zero hundred and eight-9 seconds now takes nearly 10 seconds to complete zero hundred acceleration, and an electric car with a range of 500km+ actually has a range of more than one-third. Last year, hundreds of GAC Toyota iA5 owners experienced similar troubles: power decline, sudden reduction in battery life, slower replenishment, all of which occurred after the manufacturer secretly "locked the power" like the WM EX5. For the users of GAC Toyota iA5, this is tantamount to a fraud.
As the world's first sales car company, Toyota's strength in the field of fuel vehicles and hybrids is beyond doubt, but in recent years, on new energy, electrification, especially the electric vehicle market, Toyota has been Tesla, Weilai and other new forces, and even Volkswagen has thrown off a large section, at present, in addition to the oil to electricity Yize / C-HR, there is only one iA5 hanging GAC logo. Today, the iA5 is again unfavorable, which undoubtedly casts a shadow over Toyota's electrification strategy.
Source of the article: Chexun Network
Editor: Yang Li
Review: Yang Jie
Supervisor: Chen Jie
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