Every time you read the sales list, you can say that there are several joys and some sorrows. Take the mid-size SUV market for example, Tesla Model Y, Mercedes-Benz GLC, Audi Q5L these models can be described as a lot of money, they not only harvested a lot of sales, in the private user base is also becoming larger and larger, so in them you will find a truth, that is, "strong Hengqiang".
Conversely, in stark contrast to these well-sold cars, some medium-sized SUVs of joint venture brands have been "abandoned" by the Chinese. Their monthly sales are only a few hundred units, and in the absence of attention and model promotion, word of mouth is also constantly collapsing, so to say something bad, in fact, these joint venture SUVs have been "blocked" by the Chinese. Then, I will take you to understand the three joint venture SUVs that sold only a few hundred units in March, and you can also think about why they were "abandoned" by the Chinese.
The first, the Mercedes-Benz EQC
Sales in March: 331 units
Mercedes-Benz EQC is a "oil to electricity" model, at the beginning of the listing of many people are not optimistic about it, and now the new car in the market for more than two years, the achievements are also unbearable to look at. Take the past March, Mercedes-Benz EQC single month sales of only 331 vehicles, the overall sales momentum can be described as quite "weak".
As for why Mercedes-Benz EQC this car is not popular with consumers, we think that one is that its price is indeed too expensive, you know, the guidance price of 49.98-57.98 million yuan Mercedes-Benz EQC has been significantly higher than the market peer price is too much, coupled with its "oil to electricity" characteristics, so consumers are naturally unwilling to pay so much money for it.
Although Beijing Benz now seems to have put down the "shelf" and opened a large discount of 170,000 yuan for EQC, the ensuing owners complained that there were quality problems in the product, but the reputation of EQC fell again.
According to the owner, the Mercedes-Benz EQC has the problem of insufficient sealing of the cooling system in the electric drive module, which may lead to coolant leakage and damage to the motor. In response to this phenomenon, Mercedes-Benz officials also implemented a recall, but for the recall plan, owners are not satisfied.
In February this year, 245 Mercedes-Benz EQC owners issued a joint statement to Beijing Benz on the joint name, put forward 7 questions and 4 appeals for the recall, expecting Mercedes-Benz to immediately recall all Mercedes-Benz EQC electric vehicles, replace the motors with potential safety hazards, and give the owners of the motors that have been replaced in the early stage the right to choose to return or change the car, extend the corresponding three-electric system warranty, and give the recalled owners corresponding compensation.
Obviously, under this wave of rights protection of car owners, even if Mercedes-Benz has implemented a recall of EQC models, the reputation of the model has collapsed. For consumers, what they see now is negative news about the quality of this Mercedes-Benz EQC, so even if the price of the terminal is reduced, I think no one should dare to buy it at present.
In short, Mercedes-Benz EQC can be said to be a typical representative of "no death will not die", in the future, we also hope that Mercedes-Benz can wake up as soon as possible and create some electric vehicles that are relatively more suitable for the general public to start.
The second paragraph, Hyundai Shengda
Sales in March: 220 units
When Hyundai Shengda was first launched, it announced that it wanted to seize the Toyota Highlander market segment. After all, the size and wheelbase of this car are comparable to highlanders, and the seat layout is cleverly marked with a large 6-seat form, so it is reasonable to say that Shengda will not fall to the point of no one's attention, but the fact is often in the opposite direction expected by manufacturers.
In March, Hyundai Shengda sold 220 vehicles, barely a little better than the 194 in February. Many people may ask, hyundai Shengda Mingming product strength is good, how can the sales be so poor? In my opinion, there are two main reasons.
First, The Korean car has been boycotted by the Chinese people in recent years because of political factors. You know, the current people would rather buy Japanese and American cars than Buy Korean cars, so in the case that the product power is not very prominent, and then covered with such a layer of political factors, Hyundai Shengda naturally no one buys.
Second, the product strength of Hyundai Shengda is indeed not strong. The subjective aesthetic things such as appearance and interior are not much to say, some people like it, some people hate it. Let's say that its layout of 6 seats in the whole series, compared to highlander's 5 and 7 seats layout, which is more dominant? Obviously, with the blessing of the Toyota brand aura, Highlander has the upper hand, and this gives consumers a reason to give up Shengda.
Finally, although the quality control of Korean cars is also good, compared with Toyota, Honda and other Japanese manufacturers, the overall is still slightly inferior. Coupled with the rise of domestic brands in the past two years, high-quality models such as Changan UNI-K, WEY Mocha, Geely Xingyue L and other high-quality models have emerged on the market, so the people have more choices when they want to buy a good SUV in the price range of less than 200,000.
In short, Hyundai Shengda is a model that has been defeated by the market, although it has done a good job in some aspects, but combined with the dilemma of Korean cars in China today and its own product strength is not strong, the people can still find many models that can replace it. Therefore, in such a situation, Shengda sells 220 vehicles a month and eventually becomes a model that is "blocked" by the Chinese people, and it seems that there is no problem.
The third paragraph, Jeep Free Light
Sales in March: 119 units
Speaking of Jeep Free Light, it used to be a mid-size SUV of the American brand that could call Honda Guandao and Volkswagen Tiguan L. Unfortunately, the good times are not long, since The Free Light experienced the "burning oil" incident in the past few years, its sales and word of mouth are not as good as before. In the past March, the free light sold only 119 units, which can be described as a properly unsellable mid-size SUV representative.
Some people say that GAC FCA will go bankrupt and reorganize in the Chinese market in the near future, and some people say that the sales of Jeep Free Light and Grand Commander in the Chinese market will be cold or will accelerate Jeep's withdrawal from China. And with the increasing and intensive of this kind of talk, it seems that Jeep is indeed in China today.
Speaking of the free light, as a pseudo-"medium SUV", this car is less than 4 meters long and has a wheelbase of only 2707mm, so the official definition of it as a medium-sized SUV is actually some "chicken thieves". Fortunately, the later free light models are matched with the 2.0T+9AT powertrain, which makes it barely worthy of the "identity" of its medium-sized SUV.
However, Jeep's reputation in China has not been as good as before, and the terminal's 4S store sales network is also retiring from the network and collapsing, so in such a situation, when consumers want to buy a joint venture SUV model of about 200,000, it is difficult to think of the unpopular Jeep free light.
In short, the "fiasco" of free light sales is caused by many factors. It may be the appearance, interior design, or space, power system, or marketing promotion is not enough, and it may be the overall shrinkage of the terminal sales network. Therefore, we can only say that we wish the owners who purchased the Jeep Free Light model to have land to maintain in the future.
Finally, after reading the above 3 joint venture medium-sized SUVs that sell only a few hundred units a month, why do you think they have been "abandoned" by the Chinese? Is there any other reason for this? Leave a message in the comment area to talk about it, let's exchange and discuss it together. (Text/Univision Auto Dazhuo)
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