As we all know, the mid-size SUV market has always been a battleground for major car companies. Both luxury and non-luxury brands are scrambling to launch new models and hope to gain a foothold here. However, the reality is cruel, some people eat meat, some people can only drink soup, hyundai Shengda is a typical representative. In the first 11 months of this year, the cumulative sales of Hyundai Shengda was only 7489 vehicles, which was not as good as the performance of Highlander in one month, in fact, the pricing of Shengda itself was lower, the price range was 20.28-27.28 million, and the purchase threshold after the terminal discount had fallen to more than 170,000, and the price performance from the price point of view was really very high, but why did it not sell?
First of all, in terms of design, Hyundai Shengda has lost the high value of the modern past. Although the inverted trapezoidal middle net and simple chrome decoration, combined with the split headlight group, make the recognition of the front face a lot improved, but from the aesthetic point of view, it is still somewhat unsatisfactory. However, the body contour of the side is relatively stretched, the proportions are also very coordinated, and the chrome trim of the window frame is bolded on the D pillar, which is very characteristic. But the taillights are too deliberate, and the overall design language is much worse than that of the Elantra.
In the interior part, the performance of the current Shengda can only be said to be decent, after all, it is the design language of the previous generation, and it is inevitable that it is a bit outdated at the moment. Fortunately, the central control of the split ring type brings a good three-dimensional sense, and the central large-area piano paint and silver and black button gear rod play a certain help in enhancing the sense of luxury and technology. However, there is still a relatively large gap between the color and materials compared with competitors.
In terms of configuration, Shengda is equipped with a 10.25-inch central control screen, a 7-inch LCD instrument, and with mobile phone Interconnection, Bluetooth, reversing image and other functions, two low-end, both provide lane departure warning, lane keeping assistance, active braking, adaptive cruise and other configurations, or relatively thick.
In terms of body size, Shengda's length, width and height are 4930/1910/1720mm, the wheelbase is 2865mm, the same level of performance is relatively excellent, especially the wheelbase is larger than the Highlander, and the use of the 222-type 6-seat layout in the car, the comfort of the second row may be much higher than those of 232 layout models, and the third row can also have a good riding space.
In terms of power, Hyundai Shengda uses a full range of 2.0T engines with 8AT powertrains, with a maximum engine power of 230Ps and a peak torque of 353 Nm, which belongs to the mainstream level of this level.
In general, in addition to the design of the current Shengda is relatively unsatisfactory, there is no hard injury in space, configuration, performance, combined with the price reduced to more than 170,000, the comprehensive cost performance is very high. However, the reality is also very cruel, in today's high-tech medium-sized SUV market, it is still difficult to impress consumers by relying on cost performance alone, the positioning and influence of modern brands have dropped sharply, so that many consumers with demand will not walk into 4S stores at all, and Shengda may have to wait until the re-emergence of the entire modern brand.