In fact, for Jeep's brand awareness in the Chinese market, compared with many second- and third-tier joint venture brands, it is even worse. But, sadly, although everyone knows Jeep, fewer and fewer people are paying for it. According to the data given by the relevant platforms, the cumulative sales of GAC FCA in the whole year last year were 20123 vehicles, down more than 50% year-on-year.
With more than 20,000 vehicles sold a year, it is clear that Jeep has been marginalized for the Chinese market. No matter what class of models people want to buy, they don't think of Jeep's models. Recently, although the new Free man has been exposed, the market's attention does not seem to be as high as imagined, of course, it may not be related to the changes of the new free man, and it is not unrelated to Jeep's current situation.
We know that in fact, when Jeep first came to the Chinese market, it performed well in all aspects, especially its free light, which was not only priced at that time, but also difficult to find. The Free Rider and the Guide also have the achievements of hand-to-hand. And now, whether it's the Free Light, or the Guide, the Free Man, the Grand Commander, no car has performed well in the market. Among them, the free light of the moment, the monthly sales are only three digits, and the sales of the big commander as a medium and large SUV are also hovering between the three digits and the four digits.
To say why Jeep can become worse and worse in the Chinese market, the first thing is that the quality is general, many models have burned oil, and even CCTV has been exposed. Secondly, in terms of product strength, in fact, there is no advantage compared with the same level of models, the only thing that exists is Jeep's so-called faith, which is worth a few dollars, for today's consumers. With such a crisis, Jeep's dealers are also facing a large area of withdrawal from the network, and now many cities can hardly find Jeep dealers.
And in the future, can Jeep turn around in the Chinese market? At present, the hope is slim, on the one hand, the hardcore SUV that Jeep focuses on is originally a niche market, and now there are more and more hardcore SUVs, and some independent brands have also been laid out. On the other hand, new energy will become the mainstream in the future, and Jeep is not to say that it is a new energy product, and traditional fuel models are facing the problem of insufficient product strength.
Therefore, the final Jeep may really be reduced to a toy for such a small number of consumers, and it is not easy to make a difference in the mainstream car market.
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