In the past few days, the official information of denza brand high-end MPV--D9 has been released, and it has received many praises! All marvel at their luxurious interiors and atmospheric exterior.
The car features a 2+2+3 7-seat layout with electric slide doors and dual sunroofs as standard. The second row has an electric leg rest with a large screen, and the third row supports front and rear adjustment, which can also be put down. Judging from the published video, the wheelbase is at least more than 3 meters.
The most important thing is the power, including plug-in hybrid DM-i and pure electric versions. The hybrid version has a maximum range of more than 1000 km. The pure electric version includes two-wheel drive and four-wheel drive.
I think anyone who has seen the video will recognize the strength of this car. But the price is estimated to be up to 400,000.
This car also has a highlight, that is, the Denza brand. This brand was first developed by BYD and Mercedes-Benz, but it was too early to engage in high-end electric vehicles more than 10 years ago, and the product was not successful. Then Mercedes-Benz deeply intervened, engaged in a Styled by Mercedes-Benz, magic by BYD Tang, still ineffective. At the beginning of this year, Denza was repositioned as a high-end brand of BYD, with BYD accounting for 90% of the shares and Mercedes-Benz accounting for 10%, and established Denza Automobile Sales service Co., Ltd., which is wholly owned by BYD. It can be said that it has taken back the dominance and used the D9 as a headgun product.
Interestingly, Denza's sales boss Zhao Changjiang has been "live-streaming" the dynamics of the new brand on social media. Looking at his WB, he said that he wanted to make a big seven MPV in November last year, and in February this year, he decided to call it Denza. And has been soliciting netizens about the product suggestions, it is said that there are tens of thousands, and constant feedback. For example, whether to double-sided electric sliding doors, the big screen does not turn, how to make the third row more comfortable. Few cars are so "exposed" to the development process. Accumulated a lot of heat.
In addition to Denza's D9, the recent hot MPV also has Lantu Dreamer, which will be listed on May 7, and the seven-seat version is pre-priced at 380,000-480,000 yuan. The car is characterized by an exaggerated design, a spacious and comfortable interior, and a wheelbase of 3200 mm. Also included are extended range and pure electric versions, which have a range of more than 700 km. In addition, the WEY brand MPV is also about to debut.
The MPV market has generally been small and sluggish. Mainly Wuling Hongguang and Buick GL8 rule the world. However, the high-end MPV market is regarded by many car companies as a new breakthrough. Traditionally, in this field, Toyota Alpha has been on the top and can't be bought at a markup. The mid-to-high-end field is basically the world of joint venture models, such as buick GL8, Honda Odyssey and Alexon, Volkswagen Weiran and Kia Jawa. After the listing of Toyota Xena last year, it also set off a wave of price increases, and this year FAW Toyota will also launch twin brothers, Bearings on the crown label. And independent brands also have many good models, especially trumpchi M8, which has won a fairly good market reputation. Why does this area have a chance? Obviously based on consumption upgrades and multi-child scenarios.
However, in the field of new energy, limited by endurance, MPV has not been a representative product. However, hybridization, extended range and plug-in hybridization will bring opportunities to this market. Combining elements such as long battery life, spacious and luxurious, intelligent cockpit, and welfare configuration, it brings a more reliable, safe and comfortable experience for families. When plug-in hybrid has become the killer of independent brands, and when the increase in range has become a shortcut for new brands, the boom of domestic new energy MPV is inevitable.