Under the call for energy conservation and emission reduction, as well as the vigorous implementation of new energy policies, the development of the domestic new energy vehicle market is also very rapid, and even in just a few years, it has become the world's largest single electric vehicle market. According to the data, the domestic new energy vehicle market was still very bleak in 2016, but by 2017, it had increased to 735,000; in 2020, it was a new high, reaching 1.367 million, and the sales of new energy vehicles doubled; in the past 2021, it sold 3.2 million vehicles, which shows how big the development prospects of the domestic new energy vehicle market are.
e: NP breaks the line and is reborn
It is also in this context, the new forces in the market and the traditional brand launched by the pure electric brand is also mushrooming, as one of the top domestic joint venture brands OF GAC Honda is naturally not absent, on March 29, 2022, GAC Honda officially launched a new pure electric brand e: NP polar turbulence. Different from other new power brands and pure electric brands, the e:NP brand is backed by Honda, continuing Honda's 70 years of car-making experience, global resources and Guangqi Honda's 24-year car-making heritage and the support of 9 million users, so there is no need to worry about the pre-sales and after-sales of the e:NP brand, which is a new brand that is truly worth reassuring.
As a new brand, e:NP brand not only breaks the convenience of global resources and local resources, breaks the convenience of globalization "quality manufacturing" and personalized "intelligent manufacturing", breaks the boundary between physical offline and virtual online, but also breaks the boundary between customers and partners, and truly realizes the ultimate car experience of the whole scene, although it is a new brand, but the e:NP brand has achieved a new life, and has deeply integrated existing resources, services and new channels, technologies and research and development.
First of all, at the R&D level, China's "electrification" and "intelligence" in the field of talent is also the most top-notch in the world, e:NP brand will rely on these talents, as well as Honda Technology Technology (China) Co., Ltd. and Guangqi Honda Automotive Research and Development Co., Ltd. two major technology incubation bases, to jointly create a new business of pure electricity. At the same time, the exclusive new energy factory will also be completed and put into operation in 2024, the factory will fully apply 5G network technology, while introducing a number of production end "intelligent" innovations to cope with the future of the ultimate boundless manufacturing, to meet the needs of users for personalized intelligence.
At the sales service level, GUANGQI Honda will focus on the four major scenarios of "see-select-buy-use", relying on new electrified sales service stores and more than 600 special stores across the country, through the GAC Honda APP/cloud showroom, it can provide users with a full range of car purchase experience without leaving home, and then there will be a new electrified sales service store and supermarket system, online can see the car, book the car, and then go to the offline store to pick up the car, to achieve an efficient and transparent car purchase experience.
e: NP1 Polar 1 "Motion, Wisdom, Beauty"
As the first model under the e:NP brand, e:NP1 polar turbulence 1 set "motion, wisdom, beauty" in one, first of all, at the "dynamic" level, e:NP1 polar turbulence 1 based on the intelligent pure electric architecture e:N Architecture to create, not only provide two kinds of endurance and power options, 100 km acceleration in 7 seconds, strong power output, and the maximum cruising range of more than 500km, in the same level of pure electric SUV field belongs to the mainstream level. More critically, the e:NP1 Polar Turbulence 1 is equipped with the "Honda EV sound" sport mode, which allows a pure electric SUV to have an engine roar comparable to that of a fuel car, and there is a sports car-like sound wave, making it more enjoyable to drive.
Intelligence, for the current pure electric vehicle is an indispensable part, in this regard e: NP1 polar turbulence 1 equipped with e: N OS full-stack intelligent control ecosystem, Honda CONNECT 3.0 intelligent guide interconnection and Honda SENSING safe driver assistance system, with excellent human-computer interaction experience and intelligent auxiliary driving experience, while Honda's first DCC driver status perception system, by identifying the driver's state, expression, It can interact with the driver with temperature, further improving the safety of the whole vehicle and enriching the driving experience.
The "beauty" of e:NP1 polar turbulence 1 is mainly reflected in the appearance level, as a pure electric SUV, e:NP1 polar turbulence 1 adopts the iconic closed front face of pure electric vehicles, coupled with simple design style, the futuristic luminous H mark on the front of the car and the new Honda logo at the rear, which can highlight the dynamic, technological and intelligent beauty of the whole vehicle. Of course, at the rear of the car, the car also uses the popular through taillights, which brings a good visual impact.
Write at the end:
Guangqi Honda will break the boundaries of the new e:NP brand, that is, rebirth, break through the old boundary, reshape your imagination, and break the trend of breaking the situation, the Honda's unique car-making experience, global resources and GAC Honda's local resources into the pure electric field, while also China's "electrification" and "intelligent" talent help, basically meet all the reverie of people for pure electric vehicles, the most important thing is that there is no need to worry about pre-sales and after-sales, and these are the most important. In the era of electrification, the e:NP brand will be free with those with a magnificent heart.