As a high-end brand of Honda, Acura failed in the Chinese market. According to the official announcement notice, from 2023, GAC Acura will no longer produce and sell all Acura products, but the after-sales service will continue. The reason for withdrawing from the Chinese market is actually very simple, that is, the sales volume is too poor, and now in order to speed up the inventory clearance, some dealers have also reduced prices, the main slogan is to buy luxury cars, enjoy the people's price.
In fact, Acura's cultivation time in the Chinese market is not short, how can it be due to the low brand awareness, marketing is not tepid, Honda is not very concerned about this brand. In the end, it led to the dilemma of Acura withdrawing from the Chinese market.
In the impression of many people, Japanese cars have always been the mainstream car series, but among Japanese brands, Acura's withdrawal from the Chinese market is not the first. As early as 2018, Suzuki announced the launch of the Chinese market, in fact, Suzuki has so far appeared in many models in the domestic streets, such as Swift, Alto and so on. However, its development strategy and the Chinese market are contrary to each other, so although it is regrettable to withdraw from the Chinese market, it is really a helpless move.
In addition to these two Japanese brands have withdrawn from the Chinese market. In fact, there are several Japanese brands that are struggling in the Chinese market. Mazda, for example, sold only 35,853 units in the first quarter of this year, down 28.2% year-on-year. Such sales are obviously far from mainstream brands. Moreover, although there are many layouts of Mazda models, the main sales volume is only Onksela.
Another brand is Infiniti, as Nissan's high-end brand, Infiniti is better than Acura, but it is only a little better. Take the sales volume in 2021, Infiniti's sales are only 13478 vehicles, down 46.04% year-on-year, and on average, the sales volume in a month is only more than 1,000 units. I wonder if the future Infiniti will follow in the footsteps of Acura?
Another brand is GAC Mitsubishi, and Mitsubishi is not very happy in the Chinese market. In 2021, the sales volume for the whole year was 66,006 units, down 11.99% year-on-year. Among them, the model that contributed the most was the Outlander. Of course, Mitsubishi's confidence in continuing to cultivate in the Chinese market is relatively large. To this end, it is also actively carrying out electrification and recently launched its first pure electric SUV model, Atuka. Whether this model can achieve the opening of gagac Mitsubishi electrification transformation, there is a question mark here, because at present, don't say Mitsubishi, even the mainstream brand Toyota, Volkswagen electrification transformation is not very perfect.
At the end of the writing, a few joys and a few worries. Although the Japanese cars represented by Toyota, Honda, Nissan and Lexus have made a lot of money in the Chinese market, these Japanese brands are really struggling in the Chinese market!
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