Wen | Zhao Miaolin
Since the beginning of this year, the overall "rise" of the automobile market has been loud.
On the one hand, due to the decline in subsidies, chip tension, battery raw materials lithium, cobalt, nickel, etc. sharp price increases, new energy vehicles ushered in a boom in price increases; on the other hand, due to the impact of the international situation and the epidemic, the price of raw materials including aluminum continued to rise, and the price increase wave spread to the field of fuel vehicles.
In addition to the "rise", the extension of the car pick-up cycle caused by the lack of raw materials for car manufacturing has also become a major pain point for car purchases, especially in the field of new energy vehicles.
It is understood that at present, Xiaopeng new car delivery at least 2 months, Tesla Model 3 basic model delivery time of more than half a year, production capacity such as BYD's undelivered orders also climbed month by month, and some brands with insufficient production capacity even chose to shelve some models, tilting production capacity to models with more orders.
In the environment of rising prices and "difficulty" in picking up cars, the promotion of benefiting the people and the resources of existing cars have become a unique landscape in the car market, among which GAC Mitsubishi Outlander understands consumers very well and is also very good at "doing things".
Driving high-end equipment, Outlander is very "favored" to play
Over the years, during the "May Day" Golden Week, there will always be many local auto shows held so that consumers can seize the opportunity of the holiday and buy cars at a discount while watching cars.
However, as I said above, due to the constraints of raw material price increases, epidemic impact, insufficient resources for existing cars, etc., the car market in the first quarter of this year is slightly bleak, in order to make up for different degrees of losses, many brands should intentionally reduce the intensity of preferential treatment or even not participate in this promotion.
However, GAC Mitsubishi is still "bold in the arts", it is understood that its star model Orlander will be promoted during the May Day Auto Show, when the purchase of cars, not only the intensity of the discount, but also the short cycle of car pick-up.
According to the April preferential policies on the official website of GAC Mitsubishi, the current purchase of Outlander can enjoy 0 down payment and 60 periods of ultra-long loans, and a variety of 0 interest schemes to choose from, under the purchase of cars can draw DJI intelligent drones, Jiuyang air fryer and Didi 100 yuan taxi coupons and other practical gifts, some models also have a maximum of 10,000 yuan replacement subsidies, etc., even in a large "rising" environment, GAC Mitsubishi still maintains a lot of preferential treatment.
*Image courtesy of GAC Mitsubishi official website
Of course, in addition to the large discounts, gac-Mitsubishi Outlander's product strength has always been remarkable. Known as the "Urban Family Partner", it combines urban transportation and suburban off-road functions, and is a safe and advanced car that can meet the needs of family self-driving travel.
Recently, the epidemic in many areas has been repeated, and "going out" has become the biggest wish of people in several cities for "three days and two inspections", which can be said to have been people's wish since the beginning of the epidemic. After the risk assessment, many people removed inter-provincial long-distance travel from the wish list and replaced it with a near-distance excursion represented by camping.
Open the little red book, a search can see a variety of camping strategies, from campsite selection to the necessary items inventory to camping photo styles, very complete, and in the circle of friends, Weibo and other social platforms, I often see friends post punch card photos, self-driving camping has replaced the previous phenomenon-level entertainment script killing, become a boom under the epidemic.
On the one hand, compared with public transportation such as trains, high-speed rail and airplanes, self-driving travel can effectively reduce the risk of epidemic transmission, which is in line with the needs of current national conditions and can also improve safety; on the other hand, self-driving travel can also provide us with the convenience of "walking away" and the privacy of travel. At this time, it is especially important to have a car that can act as a reliable travel partner.
Generally speaking, camping options are mostly in the suburbs far from the city, while Outlander has the EVO's S-AWC super all-wheel control system and a chassis professionally tuned by the Dakar Dali champion, which can adapt to a variety of road conditions from the city road to the country road to the rugged mountain road. Coupled with Mitsubishi's original MIVEC engine, matched with a simulated 6-speed CVT automatic transmission, the powerful performance output makes the driver more eager to go to the "far away".
Self-driving tours in particular test the vehicle's carrying capacity, and Outlander's vehicle space is unambiguous. The body size is 4705mm×1810mm×1710mm, the wheelbase is 2670mm, the trunk volume can be as high as 913L, and the rear seats that can be flexibly reclined fully guarantee the space requirements and storage needs of different people when traveling.
In addition, Orlander also has Mitsubishi's original RISE strong anti-collision safety enhanced body technology support, with 360 ° panoramic surveillance image system, blind zone warning system, forward collision prevention auxiliary braking system and other active and passive safety configurations, so that users can travel by car experience safer and more secure.
For camping enthusiasts, a tent, a blue sky, is a salvation of the soul. And with the blessing of GAC Mitsubishi Outlander, which has great preferential treatment and strong product strength, this journey of redemption for the soul has become easier and more enjoyable.
People-oriented, resonate with the same frequency as users
Looking at it in a deeper way, whether it is the policy preferences of GAC-Mitsubishi Outlander or its continuously upgraded product strength, it is the performance of GAC-Mitsubishi's people-oriented and resonant with users at the same frequency.
On the one hand, GAC-Mitsubishi Outlander has timely introduced new models, maintained the market heat and attention of Mitsubishi's star model, continued to gain insight into consumer needs, and continuously optimized products on the basis of the original models to meet the changing demand for car purchases by consumers.
For example, the Eurander Mobile Edition model, which was launched in December last year, not only inherits Mitsubishi's pure sports gene, but also on the basis of the previous, it has been rejuvenated from the appearance and interior of the vehicle to adapt to the mainstream aesthetics of a new generation of consumers, and at the same time, it has continuously strengthened its intelligent level to catch up with the continuous inner volume technology of the automobile market.
On the other hand, in the environment of the collective price increase in the automobile market, Outlander has played a combination of "car purchase discount + existing car resources" from the interests of consumers, which is a real user-oriented enterprise.
Although GAC Mitsubishi is not ridiculed as "buying a service and sending a car" like the new power brand Weilai, it has also insisted on holding brand activities for many years, gathering with users to listen to users' feedback. At this juncture, Outlander not only does not follow the trend of price increases, but also launches a real preferential policy, does not shy away from "talking about money", which can be said to truly start from the fundamental interests of users.
It is worth mentioning that GAC Mitsubishi not only treats the products young, but also constantly innovates the young playing style, combining interesting and informative gameplay with promotional policies, such as encouraging car owners to participate in partner activities, winning points, and the points obtained can also be used on gac Mitsubishi M-SPACE APP to redeem cultural and creative gifts; encourage car owners to actively participate in various circle activities, find people with the same interests and hobbies, and expand their own life boundaries.
Among them, M-SPACE is a new digital service platform for GAC Mitsubishi to create a digital service experience for customers, using digital technology to closely connect brands and users, and promote the transformation of enterprises from operating products to serving customers and fans. It not only aggregates real-time information such as brand activities and preferential information, but also provides fans with "one-stop" self-service for online car viewing, car selection, car buying, and car use.
Today, GAC Mitsubishi is constantly carrying out activities to open up online platforms and offline spaces, connect reality and virtuality, and wrap users in an all-round way, so that users can experience Mitsubishi culture in an immersive way and witness the charm and temperature of the brand.
I always believe that good brands and good products always resonate with consumers at the same frequency, and GAC Mitsubishi Outlander is such a product.
Looking back at the past, in the era of joint venture brand price increases, GAC Mitsubishi Outlander has always been a "principled" product, long-term unity with consumers "front", strict control of costs, in order to benefit the people.
Over the years, with the heroism in the rally and the ghost in the desert, GAC Mitsubishi has already had a certain brand precipitation, rather than saying that it is a fan of the affordable circle, I think this is just a small highlight, it is with its own brand heritage to retain old users and attract new users.
Of course, as a user-oriented enterprise, we expect that GAC Mitsubishi can not forget its original intention, always put users in the first place, stand in the united front with consumers, and narrow the distance between consumers and brands with more ways to play, while upgrading consumer rights and interests with solid discounts and passing on the brand temperature.
In addition, we still hope that GAC Mitsubishi will continue to delve into core technologies, enhance its own product strength, and accelerate under the increasingly severe competition in the automotive market, so that this heritage brand can take root in the Chinese automotive market, grow more lush branches and leaves, and always stand tall in the storm.
*The pictures in this article come from the official and the internet