At the beginning of 2018, Changan Ford's sales showed a sharp decline, the product iteration speed could not keep up with other brands, and the "three-cylinder" engine was the key to affecting sales. Although from 2021, Changan Ford's sales began to gradually pick up, but there is still a distance from the previous peak of millions of sales.
After the unveiling of the new Mondeo released in the first quarter of this year, the excellent product strength and cost performance have instantly attracted the attention of many consumers, and the new Mondeo has decided to go public on April 13, whether this product created by the Chinese team can become the hope of Changan Ford's rise, we will explore from the product strength of the car.
First of all, from the price point of view, the new Mondeo previously announced a pre-sale price of 15.98-21.98 million yuan, and the whole series is equipped with a powertrain of 2.0T+8AT, in the field of joint venture medium-sized cars, the new Mondeo has a certain advantage over competitors in price, and then it depends on whether the characteristics of its product strength can attract the attention of consumers.
First of all, let's take a look at the appearance value, the new Mondeo designed by the Chinese team, the overall is younger, the family-style front face is very recognizable, the headlights also use a more popular through-line design, the side two-color body and smooth lines are more dynamic, and also provide hidden door handles. The rear is more layered, and the small black tail and black through headlights are stylish.
In terms of space, the highlight of the new Mondeo, the length, width and height of the new Mondeo are 4935/1875/1500mm, and the wheelbase is 2945mm. If you are not very conceptual about this wheelbase performance, this wheelbase of nearly 3 meters has actually reached the category of medium and large cars, which is enough to see the advantages of the new Mondeo for space amplification, and can also see Changan Ford's urgent mentality for breaking the game.
The interior design gives people a new visual look and creates a luxurious model of the American system, the central control area is covered with leather materials, and the two sides of the door panels are covered with soft materials to maximize the overall texture.
Of course, the biggest feature is the huge horizontal screen composed of 12.3-inch LCD instrument + 27-inch large joint screen, which has a size of up to 1.1 meters, which is very visually stunning. And built-in SYNC+2.0 Zhixing interconnection system, there is no caton phenomenon in use, 4K resolution is very high-definition, and the entertainment screen audio and video system in front of the co-pilot can obtain better audio-visual effects. Moreover, the interconnection system also supports AI speech recognition, gesture control, facial recognition and other interactive methods, and the sense of technology is very good.
In terms of intelligent safety, the new Mondeo is also equipped with the Co-Pilot360 Intelligent Driving Assistance System, which supports C-V2X's vehicle-to-road collaboration technology and has reached the level of L2 driver assistance. From the configuration point of view, in addition to the start-up version are equipped with L2 level assisted driving, the cost performance is still relatively high.
The rear space is extremely generous, the legs can be relaxed and relaxed, in addition, the platform is basically flat, and the middle bulge is also as flat as possible, so that the legs of the middle passengers can also be placed at will. The sunroof adopts a front and rear two-stage design, although it is not as good as the panoramic skylight, but the sunshade switch is more convenient.
Powered by a 2.0T turbocharged engine with a maximum power of 238 hp (175 kW) and a peak torque of 376 Nm, the drivetrain is matched with an 8AT gearbox. In the field of medium-sized cars, the whole series matches the 2.0T power, which makes the new Mondeo suppress a number of competitors in terms of product strength, but in time for the node of oil price rise, although the official gives more than 7L fuel consumption data, it will still make many consumers feel hesitant.
Conclusion: Overall, the product strength of the new Mondeo is still extremely strong, space, power, technology and intelligent configuration have a good performance, and technology and intelligent configuration have been lowered to the low-end version, I believe that the same level of products can truly feel the pressure brought by the new Mondeo.