In the face of different brands in the market, if you want to maintain continuous growth in sales, you need to build on the basis of excellent brand product power, the dynamic attributes of enterprises, and the continuous output of successful model products.
As for VOYAH Automobile, which is a high-end brand of its own brand, it seems that it has stopped its previous strong growth momentum and is showing relatively obvious fatigue when the penetration rate of new energy vehicle products continues to expand. Especially in terms of sales performance in April this year, all products under VOYAH have shown an unsatisfactory downward trend.
According to the data, in April 2024, the sales volume of VOYAH Automobile will be 4,003 units, compared with the sales volume of 6,112 units in March this year, a month-on-month decrease of 34.6%, and from January to April this year, the cumulative sales of VOYAH Automobile will be 20,348 units, and the cumulative sales volume in 4 months will not be comparable to the monthly sales of hot-selling new energy vehicles.
In April this year, the highest-selling model among VOYAH's models was the VOYAH Dreamer PHEV, which was sold 7.3% month-on-month compared to 2,764 units sold in March this year, according to the data.
Except for the VOYAH Dreamer, none of the other models sold more than 1,000 units in April, and according to the data, in April 2024, the sales volume of the VOYAH FREE was 939 units, compared with 2,345 units sold in March this year, a month-on-month decrease of 59.9%.
The VOYAH Dreamer EV sold 260 units in April this year, down 21.4% month-on-month from 331 units sold in March this year.
In April 2024, the sales volume of the VOYAH PHEV was 233 units, compared with 669 units in March this year, a month-on-month decrease of 65.17%.
In April, the sales volume of VOYAH Chasing Light was only in single digits, and the data shows that in April 2024, the sales volume of VOYAH Chasing Light will be 9 vehicles, compared with 13 units sold in March this year, a decrease of 30.7% month-on-month.
It can be seen that the delivery volume of VOYAH Auto is not stable, and all its models showed a month-on-month decline trend in April. It shows that in the period when there is no major product update, VOYAH mainly relies on price reductions to maintain, and it is difficult to form a situation of sales growth in the market.
Written at the end of the article
At the beginning of this year, VOYAH set a sales target of doubling its sales to more than 100,000 units. Now, four months later, the company has achieved 20.35% of the above target. If we want to exceed the target of 100,000 units this year, we will have to sell an average of more than 10,000 units per month in the next eight months.