Author: Road Angel
Maybe you also like me in many topics related to marriage and love, emotions frequently see four words - emotional value.
In the reader's letters displayed by the writer @ buckwheat on Weibo, there are always girls who mention these four words when talking about emotional confusion. I especially remember a woman talking about her husband cheating and not knowing whether to divorce or not, and one of the reasons why she hesitated was that her husband could always provide her with emotional value.
Addictive emotional value. /Movie "Time and Space Lovers"
Even, on many occasions, emotional value has been an important factor in judging the happiness of a relationship that young people frequently mention in women. "Emotional value" has almost become the most valued "soft power" of men and women in romantic relationships.
What exactly is emotional value? After a recent interview with a new social person on the concept of marriage and love, she is quite satisfied with her boyfriend, because the boyfriend is very mature and can provide "emotional value" - not only to manage her negative emotions, but also to give appropriate and appropriate support and comfort when she is unhappy.
Isn't this the big white in the healing cartoon "Super Marines"? Never give up at any time, and provide a warm embrace.
In fact, this seemingly powerful word comes from the fields of economics and marketing. In 2001, Professor Jeffrey J. Bailey of the University of Idaho Business School in the United States defined emotional value as the difference between customer perceived emotional income and emotional cost from the perspective of relationship marketing between customers and enterprises.
Emotional income is a positive emotional experience for customers, and emotional cost is a negative emotional experience. That is: emotional value = positive emotions - negative emotions.
Imagine that Japan's "late-night canteen" is popular because it not only provides delicious and warm food for late-night foragers, but also provides psychological massage for tired minds, so that customers can feel both stomach-warming and heart-warming when they come in.
The transition to intimacy is the difference between the positive and negative emotions that a person perceives when they are with their partner. In short, finding someone who gives themselves more happiness overall than emotional wear and tear is the most important thing. There is no blame, in today's infinite expansion of the self, the loss of a single point in love is not qualified. Modern people are too tired to live, and then find a partner who always makes themselves miserable, is not it more bitter?
There is a lot of discussion about emotional value on the Internet, and everyone agrees that a partner with emotional value must have traits including but not limited to responsibility, emotional stability, adaptability, and dedication.
By today's standards, Du Fei in "Deep Rain" should be a sought-after commodity, looking good, teasing Ru Ping like a pistachio every day, and always providing thick and soft shoulders when she is sad.
Today, "Love Is Deep and Rainy" is about to rewrite the script.
However, in any case, using a market economy term to evaluate love seems a little awkward in the eyes of an old-school person like me. The marketing language appears in romantic relationships, which also means that our love is more and more accepting of the logic of commodity consumption.
In social networks, some people teach love skills, the topic is "addictive emotional value", in the marriage market, providing emotional value, also means to increase the added value of the product (marriage partner).
In the consumer market, when we are not satisfied with one commodity, we can effortlessly choose other commodities, which also means that modern love supports people's rapid movement from one partner to another - this partner does not meet the requirements, then just change it.
The popularity of the term "emotional value" is based on the commodification of emotions. /Knowyouself
At the same time, emotional value actually means that we can no longer tolerate any negative feelings in love, modern psychology tells us that only happy and happy, interest-maximizing, handed over to rational love, is a mature love, once you feel uncomfortable, it is not right, so the whole network popular "persuasion".
But the paradox is that that noble, mesmerizing love is all mixed with uncertainty and pain. Think of the most moving love songs, which one is not love to death?
Japanese music diva Shiina Hayashina says "Love is blind, love is only sorrow", but we will say that love is "emotional value", is happiness, is zero burden. Look, what a slogan like a product.