Buy an electric motor or send it to the car? Guangqi Honda electric brand e:NP was released, and the first model was unveiled

Honda, a "paranoid" technocracy.

CVCC, VTEC, Earth Dream, over the years of adherence to engine technology, so that it has been widely recognized by the market and consumers, "buy engine to send car" is its charm.

F1 racing, "New North's fastest front-drive car", over the years of speed and track insistence, but also let it accumulate many fans, "a Japanese field, lifelong Honda" is where the fans believe.

Even in the age of electrification, it is still so "paranoid". Toyota joined forces with Subaru, Mazda, Suzuki, and Daihatsu, and Nissan formed an alliance with Mitsubishi and Renault, leaving Honda alone.

However, compared with the "vague uncertainty" of the other two, Honda's attitude towards electrification transformation is extremely firm. Especially in the Chinese market, the sales target for pure electric vehicles in 2030 is 800,000 units, and there will be no more fuel vehicles after 2030.

Katsushi Inoue, Head of Honda China, once said: "If you can't win the competition in China, which is promoting electrification, you will be eliminated by the world." We want to change all areas, and we will decide the winner in the next five years. ”

Therefore, Honda has launched a new electric brand e:N, based in China, and may also radiate the world.

At Guangqi Honda, the brand is called e:NP, which means that "New & Next Prime" provides a new dimension of pleasant value. In layman's terms, it can bring a new experience, and it was just released on March 29.

In the era of new energy, China has been at the forefront of the world. We have experienced R&D personnel, we are the world's largest single car market, and our consumers have formed their own car purchase standards.

To borrow a phrase from Guangqi Honda at the e:NP brand launch, Chinese consumers are the "most knowledgeable consumers". Therefore, e:NP will also be the electric brand that understands Chinese consumers best, which is reflected in all aspects of it.

The first is marketing, which is led by new forces and the user enterprise and direct sales model, which is being sought after by more and more young consumers. The same is true for e:NP, which integrates online and offline sales channels, online car viewing, offline experience, online booking, and offline delivery.

For example, the newly upgraded cloud showroom can provide 3D interactive car viewing, audio explanation and other services. In addition, Guangqi Honda will gradually lay out electrified sales and service stores and supermarket stores in major cities across the country, and the existing more than 600 special stores will also work with the new electrified sales and service stores to provide users with a richer car experience.

Combining online and offline, GUANGQI Honda will also carry out a series of community operations around fans, car owners, riders' associations, and city clubs. e: NP to be a user enterprise, but also to let customers become partners.

In terms of research and development, e:NP will be based on the needs of Chinese users, with the deep participation of Chinese teams, and will rely on Chinese partner resources to carry out. In other words, e:NP will create a product with more Chinese characteristics and explain a new concept that is independent of Honda's global world.

Based on this, Guangqi Honda will also invest in the construction of a new new energy exclusive plant, which will be completed and put into operation in 2024, and will continue to launch the e:NP brand series of electric models at a pace of one model per year by 2025.

The first thing that comes is e:NP1 polar 1. As the first pure electric vehicle to hang honda car logo and sell it in the Chinese market, many people may have the same questions about it.

For Honda, "buying an engine and delivering a car" is a compliment, but also a "short board". The strength of the engine, on the contrary, highlights its shortcomings in technology, configuration, texture and so on.

In the new electrified track, the engine becomes an electric motor, and although the advantage is no longer there, Honda hopes to establish a new label: a Honda that is not less fun to ride, but also smarter and more designed.

In the era of electric power, Honda should build a car well, not "send a car".

For example, this e:NP1 polar turbulence 1, born from the e:N Architecture F pure electric platform, has a pure electric vehicle exclusive frame and chassis platform, high efficiency drive motor, large capacity battery. In addition to the front-drive e:N Architecture F platform, Honda also has the rear-drive and full-drive e:N Architecture W platforms.

According to the user's daily actual use scenarios, guangqi Honda engineers have repeatedly debugged the pedal response, power output characteristics, seat system and suspension system of the e:NP1 polar 1, which not only ensures driving pleasure, but also takes care of the feelings of rear passengers.

As mentioned above, e:NP values Chinese consumers. Correspondingly, the exterior interior design of e:NP1 Polar Pan 1 has also been deeply involved by the Chinese team and has been created using a new design language.

Therefore, it is equipped with Honda's largest screen ever (10.25-inch dashboard + 15.2-inch central control screen), which looks smart and smart to use.

Honda CONNECT 3.0 system for pure electric vehicles, voice assistant, car home interconnection, remote control and so on are all out of the question. With the addition of high-end configurations such as the driver state perception system, the driving experience will be more colorful.

In addition, the e:NP1 Polar 1 also has Honda SENSING safe driver assistance system and intelligent digital cockpit based on the HMI system. Compared with fuel vehicles, Honda's electric vehicles are more intelligent.

There is no doubt that the arrival of e:NP is full of sincerity, and e:NP1 Polar 1 also has a good strength. But in the domestic market full of masters, this car seems a bit bland.

In the era of fuel vehicles, Honda is "paranoid", but such "paranoia" just surprises many people, VTEC technology, red-headed engine is the faith.

In the era of new energy, Honda is still "paranoid", but a "homogeneous" good car has made it lack a "breaking point", and the endless new forces and new models have long been commonplace to Chinese consumers.

With a large screen alone, it is difficult to cause "Wow" surprise, and there will be no belief similar to "VTEC is the best", how can it form a "viral" transmission effect in the crowd?

When the engine becomes an electric motor, Honda needs a clear label to give consumers a strong reason to buy it in addition to building a "good car".

I hope that when it is finally launched, whether it is e:NP or e:NP1 Polar 1, GUANGQI Honda can bring us some windfalls.