was reported as an "Internet celebrity tumor", Guo Youcai announced the suspension of broadcasting, will it really be cool?

There are many financial stories

2024-05-24 10:32Published in Guangdong

One is not illegal, the other is not illegal, just singing a few songs, Guo Youcai, who has more than 12 million fans, do you think people will be cool?

Guo Youcai really became popular too fast, and in less than a month, he became a super Internet celebrity with tens of millions of fans. However, the doubts about him also came quickly, and there was a demand on the Internet to turn off the tipping and stop the live broadcast. As for Guo Youcai, he was even labeled as an "Internet celebrity tumor".

In the face of overwhelming doubts, Guo Youcai also chose to suspend the live broadcast for three days, perhaps to cool down public opinion. Many netizens have no feelings for Guo Youcai, and even hope that he can be cool.

In fact, whether Internet celebrities, including Guo Youcai, will be cool, you only need to figure out one logic, that is, how are they popular? Guo Youcai's popularity is inseparable from three aspects.

First of all, Guo Youcai became the chosen son of the platform. Many people say that Guo Youcai is popular, and there is capital behind it. In fact, there is really no, on the short video platform, there are many accounts like Guo Youcai. Before he is on fire, no capital will take a fancy to him.

In less than a month, the number of fans has increased by more than 10 million, do you know how much it costs to invest in the stream? And it doesn't always work out. Only platforms have this ability, because they have KPIs, and every once in a while they have to create a phenomenal influencer to keep the platform attractive.

The reason why Guo Youcai was able to stand out and be selected by the platform is that his personal experience is a bit "inspirational" and can arouse everyone's "resonance". Judging from the timeline, Guo Youcai's popularity "efficiency" is extremely high, which shows that the platform's ability to create phenomenal Internet celebrities is getting stronger and stronger.

Secondly, the spiritual soil of the common people is too barren. Nowadays, in addition to work, many people just watch short videos, and their spirits are extremely empty.

Many people's exhaustion and helplessness in reality happen to be released from an Internet celebrity, because they have a common experience with an Internet celebrity. Born in a rural area, separated from his parents, and dropped out of school to work, Guo Youcai's series of experiences resonated with many audiences.

Therefore, although there are many voices of doubt and criticism of Internet celebrities, it still can't stop tens of millions of people from liking Guo Youcai. Because the user base of short videos is too huge, if you don't like it, there will always be people who like it.

Third, local governments need an influencer economy. After Guo Youcai became popular, Heze set up a stage and gave food. Why would they want to be an influencer? Isn't the reason that an Internet celebrity can bring fire to a city?

In recent years, the development of the Internet celebrity economy has been very fast, and Heze has also issued a live broadcast e-commerce development action plan before, saying that all districts and counties will pull the live broadcast platform, and the live broadcast institutions will settle in to create a "live broadcast Internet celebrity check-in base". Now that he has finally become popular, Guo Youcai has to seize the opportunity.

Not only Heze needs the Internet celebrity economy, but the whole country needs it. Now that consumption is sluggish, everyone is willing to go to the live broadcast room to consume, which can also promote consumption and stimulate economic growth.

According to data released by the Ministry of Commerce, from January to October 2023, live broadcast sales exceeded 2.2 trillion yuan, a year-on-year increase of 58.9%, accounting for 18.1% of online retail sales, driving the growth of online zero by 7.5 percentage points. Such a report card, in the current downturn in consumption, how dazzling.

Therefore, whether "Guo Youcai" will be cool depends on whether these three parties are willing or not. Unless the short video platform has no competitors, there is no need to attract new users. The people have a richer spiritual soil, and consumption does not need to be driven by live e-commerce.

But at present, it is unlikely, and then Guo Youcai, like other popular Internet celebrities, will start live streaming with these tens of millions of fans, and the platform will continue to create the next "Guo Youcai".

View original image 223K

• 

• 

• 

• 

Personal opinion, for reference only