Jingdong 618 Promotion: Liu Qiangdong is a transnational conductor, and his sleep time is less than 4 hours!

Finance

2024-05-24 08:56Published in Beijing

The 2024 JD.com 618 promotion has officially kicked off, marking the arrival of one of the most competitive periods of the year in the e-commerce sector. This year's 618 promotion is different from previous years, because Liu Qiangdong, chairman of the board of directors of Jingdong Group, personally went down to "operate", and his energy and determination can be seen.

According to an exclusive report by Wall Street Technology Eye, it was supposed to be JD.com CEO Xu Ran sitting at the front desk, but Liu Qiangdong chose to go deep into the front line in person. This kind of meticulous management has undoubtedly added more highlights to JD.com's 618 promotion.

Liu's approach to engagement is unique and in-depth. He will speak up in group chats, sometimes even @ a business leader directly to keep abreast of the latest progress of the business. This real-time, peer-to-peer communication also allows Liu Qiangdong to more accurately grasp market dynamics and business progress.

It is worth mentioning that Liu Qiangdong has lived overseas for a long time in recent years, and due to the time difference, he often sends out 60-second voice in the business group late at night in China time. Judging from the time interval between Liu Qiangdong's voices, he often sleeps less than 4 hours a day. This almost desperate work attitude makes people have to admire this level of professionalism and dedication.

Liu Qiangdong's personal operation also reflects his high sense of responsibility to JD.com. Last year, when he spoke on JD.com's intranet, he pointed to the internal bloated and inefficient problem, expressed his self-blame, and said that he would never lie down, and hoped that employees could also maintain a positive and enterprising attitude.

For this year's 618 promotion, JD.com has adopted a simplified promotion strategy. They played the slogan "good and cheap", trying to start fierce competition with rival Tmall again by directly selling spots. This adjustment of strategy further highlights JD.com's customer-oriented business philosophy.

Under Liu Qiangdong's personal control, JD.com's financial report data in the first quarter of this year is also quite eye-catching. According to the financial report, JD.com will achieve revenue of 260 billion yuan in the first quarter of 2024, a year-on-year increase of 7.0%, exceeding market expectations of 258.35 billion yuan. Adjusted EBITDA was RMB10.8 billion versus an estimate of RMB9.5 billion. The adjusted net profit in the first quarter reached 8.9 billion yuan, a year-on-year increase of 17.2%, which also exceeded the market expectation of adjusted net profit of 7.412 billion yuan.

In this highly competitive market environment, Liu Qiangdong's personal operation has undoubtedly injected strong impetus into JD.com. Let's wait and see how Liu Qiangdong leads JD.com to achieve new success in the 618 promotion!

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