November's car sales figures have been released. The Association pointed out that the luxury car market continues to maintain the characteristics of structural stability, and the demand for high-end exchange that reflects consumption upgrading is still strong. In fact, the concept of consumption upgrading was shouted out a few years ago, and we can also perceive it from the people around us. In recent years, the luxury car market has shown a steady upward trend, and has shown the characteristics of popularization (market exploration) and youthfulness.
In addition, Uncle Che should specifically mention the concept of "high-end car". Note that high-end is not equal to luxury, Tesla Model Y, Weilai EC6 even if the price of three or four hundred thousand, do not dare to call "luxury", can only be regarded as "high-end", "luxury" needs a deep foundation. When it comes to counting sales, high-end cars often include luxury cars. Recently, the Association of Passenger Vehicles announced the sales of high-end cars in November, which are divided into two major segments, sedans and SUVs.
In the field of traditional luxury cars, BBA's position is unshakable. The BMW 5 Series not only won the single-month sales crown for consecutive years, but also achieved a rare positive year-on-year growth in the "missing core" environment, and the vicissitudes of the sea showed heroic nature.
It has to be said that the BMW 5 Series is the benchmark for luxury mid-level cars with its outstanding handling performance, reasonable pricing and preferential treatment, sincere configuration and luxury quality. In addition, the blue sky and white cloud markers are indeed fragrant, and the 5 series really does not have much to criticize. The "little brother" of the 5 series 3 series also performed well, the biggest problem of the previous 3 series was that the pricing was too high, and with the continuous release of terminal preferences, its strength was highlighted.
Mercedes-Benz E-Class still continues the essence of big brother, and sales in November increased slightly year-on-year, with a steady performance. However, the Audi A6L, Mercedes-Benz C-Class, Audi A4L performance is some crotch, of which the C-class is cursed for being equipped with a 1.5T three-cylinder machine, and the product strength of Audi's two major "Evergreen" models is slow to upgrade, slightly tired.
It is worth mentioning that the traditional second-tier luxury brand represented by Cadillac has been "card slot" by Hongqi. Hongqi H9 is the brand's highest positioning among the current mass production models (L series does not count), 3735 units sold in November, an increase of 25.9% year-on-year, which is a self-owned brand SUV with an asking price of 3.5 million! In addition, the pure electric home car E-QM5 launched by Hongqi this year sold 1372 vehicles that month, which is equipped with the latest technology, which supports both power exchange mode and charging mode. However, the H5 and HS5 that have been hot for a while are weak, can the Hongqi brand continue its strong performance in the future? It remains to be seen.
After talking about the sedan, let's take a look at the SUV.
According to the list data, the Model Y sales in November were 23,117 units, ranking first in the sales of high-end SUVs for consecutive years. The impact of the "new forces" represented by Tesla on traditional luxury brands is self-evident, and nowadays, none of the traditional high-end SUVs can sell more than 20,000 units a month.
Model 3 has declined in domestic popularity, Model Y products are updated, more practical, and orders have fallen like snowflakes for a long time. Just think, if there had been no license restriction policy and new energy trend, these customers would have chosen BBA. At present, the BBA is generally more passive in the face of the robbery of new car-making forces.
Ideal ONE as more than 300,000 yuan of SUVs, November sales of 13,485 units, nearly tripled year-on-year, I am afraid to attract the attention of traditional car companies. In addition, Uncle Che also found the Weilai ES6 in the list, with sales of 4713 vehicles in the month, why can't it sell the ideal ONE? Also taking the high-end route, why has Weilai been slow to create a blockbuster with monthly sales of more than 10,000? This may be a question that Li Bin wants to ponder deeply.
5 consecutive months of sales decline? Why did the Mercedes-Benz GLC, which has not been worried about selling, suddenly sell it?
BBA medium-sized SUVs can still be in the top five of the list, the gap between them is very small, even if squeezed by the new forces of car manufacturing, it can also sell more than 10,000 per month, but compared with last year, the situation is not ideal.
The Volvo XC60 appeared on the list, and Uncle Che was not surprised. Large discounts, good safety reputation, and a downward adjustment of the zero-to-whole ratio ensure that it has a place in the luxury SUV market, but according to this year's market, it is a bit difficult to break through 10,000 vehicles per month. In addition, Mercedes-Benz GLB relies on low prices for about 4,000 sales, cadillac XT series has long ceased to be brave, and the pattern of market segmentation has indeed changed in recent years.
Uncle Che concluded
It has to be said that the number of "powerful people" represented by high-end car consumers is huge. The year is approaching, and the riders who get the project model and the year-end award are estimated to have the impulse to change the car, and the high-end car market will be more popular. What we are looking forward to is more adequate competition, the market is no longer limited by the "lack of core", and the price has more room to explore. What else do you think about this? Feel free to leave a message in the comments section.