Meet the scene southeast cars Courtesy of the picture
Southeast Network December 16 news (this network reporter Lu Jinfu) a few days ago, Southeast Motor held a "HuanYi" new meeting in Fuzhou, officially released a new corporate strategy and product planning, for the first time announced based on the new scenario-based design concept of multi-functional family cars, future science and technology sense cars and new pure electric platform three products, while showing its newly designed product LOGO, echoing with the "Pengbird" enterprise LOGO, Southeast Net Auto "product + brand" The dual-drive development strategy is accelerating across the board.
Changes in the shareholding structure Southeast Auto pressed the restart button
It is understood that Southeast Automobile started in 1995 and was jointly established by Fujian Automobile Industry Group Corporation and China Automobile Company, a subsidiary of Taiwanese automobile enterprise Yulon Group. With the rapid development of Southeast Motor, Mitsubishi Motors also joined, accounting for 25% of the shares.
In May this year, Mitsubishi Motors officially withdrew, and the powerful state-owned enterprise ---- Fuzhou Transportation Construction Investment Group Co., Ltd. in the city where Southeast Automobile is located took over as a new shareholder. In August this year, Minhou County (the county where Southeast Automobile is located) Construction Investment Group Co., Ltd. also officially joined the shareholder of South Motor, with a shareholding ratio of more than 16%.
At present, Southeast Automobile has completed the change of shareholders, and Fujian Automobile Industry Group, Fuzhou Transportation Construction Investment Group, Minhou County Construction Investment Group and Taiwan Zhonghua Automobile jointly constitute the shareholder team of Southeast Automobile. The three shareholders of provinces, cities and counties have simultaneously increased the capital of Southeast Automobile, the first round of capital increase of 2 billion, and the follow-up has also increased the investment in its resources and funds. After the capital increase, the strength of Southeast Automobile has been greatly upgraded, and there are more strong shareholders to "support", and the diversified development path has been broadened again.
Chen Wenhao, member of the party group and deputy general manager of Fujian Automobile Industry Group Co., Ltd., and chairman of Southeast Automobile, pointed out that the joint blessing of southeast automobile by the provincial, municipal and county governments at the three levels is not only more conducive to southeast automobile to integrate territorial resources and strive for territorial support, but also to form a development consensus for southeast automobile in the future, enhance strategic coordination, and integrate resource elements, which is of great help.
It is worth mentioning that during the 14th Five-Year Plan period, the Fuzhou Municipal Party Committee and Municipal Government will focus on building a southeast automobile city in China, and is committed to building an internationally leading and domestic top-notch automobile city in the whole industry chain. As a local "leading" enterprise, Southeast Automobile will embark on the policy of "Building China Southeast Automobile City into a 100 Billion Modern Automobile Town within Five Years".
"In the face of the in-depth changes in the automotive industry, the Municipal Party Committee and the Municipal Government fully support the transformation and upgrading of Southeast Automobile, and encourage enterprises to further stimulate the endogenous power of enterprises and enhance the core competitiveness of brands through top-level reform and optimization of operation and management." Lan Wen, vice mayor of Fuzhou Municipal Government, said that at present, Fuzhou is focusing on the development goal of building a modern international city, focusing on promoting the Southeast Automobile City, and will rely on Southeast Automobile and other leading vehicles to vigorously introduce new energy vehicle manufacturers and related projects in the automobile industry chain, form an automobile industry agglomeration area integrating manufacturing, sales and service, and strive to build a 100-billion-level modern automobile industry park within 5 years.
New energy and intelligent vehicles are becoming a new engine for the development of the automobile industry. In recent years, Southeast Automobile has spent 150 million yuan to build a new new energy R&D base, with a construction area of more than 17,000 square meters in the new R&D center, and original imported equipment is used in the core R&D and testing links, of which some laboratory facilities and equipment have reached the industry-leading level, which has greatly improved the strength in the field of new energy core technologies.
Chen Wenhao said that in the "14th Five-Year Plan" of Southeast Automobile, Southeast Automobile will launch a variety of fuel vehicles and pure electric vehicles, and carry out a number of new energy cooperation projects. At present, it has contacted a number of enterprises in the industry to explore cooperation possibilities around the product and capital levels. It is hoped that the new forces can complement each other's qualifications, products and production capacity.
Refresh and start again Three new cars are unveiled at the same time
At the "Renewal" meeting, Southeast Automobile announced three products based on the new scenario-based design concept of multi-functional family car, future technology sense car and new pure electric platform. The category innovation SMV Southeast DX9, crossover A-class SUV CROSS Southeast N7 and the first pure electric coupe A7 of the new platform focus on the family, middle-aged and young people market.
The Southeast DX9 is a versatile SMV, a new category with SUV appearance and MPV function, aimed at the blue ocean market of family travel. The reporter saw at the scene that the DX9 can switch to multi-purpose scenarios such as family travel, business office, outing caravan, etc. at will, and the three rows can comfortably ride the occupants with a height of 180cm at the same time; the layout is reasonable and easy to use, such as the second row of seats equipped with 400mm ultra-long adjustable rails, flattening the two or three rows of seats, there is more than two meters long "RV" space. Move the second row backwards, and the second row has the feeling of "Business Class".
Southeast N7 focuses on smart tide play scenes, dynamic modeling in the new era, and the convenience of traditional spaces, taking into account personality and performance. The pure electric coupe A7 focuses on the new pure electric platform scene, rich in layered technology cockpit structure, reflecting the comfort of light, thin and simple, and also showing the core technical solutions such as mileage, low temperature electricity consumption, and safety.
According to the chief designer of Southeast Automobile, the S-Pilot intelligent driving system of the new car adopts the fourth-generation solution of Mobileye, which is speculated to be the EyeQ4 chip, which supports L2 level automatic driving, and under the pure visual perception scheme, it can provide sufficient computing power for the image processing of L4-L5 level automatic driving.
Southeast A7 also introduced the smart housekeeper Xiaonan to build a smart ecosystem through intelligent networking. It has auxiliary driving functions such as fatigue detection, automatic lane change overtaking, traffic congestion assistance, and remote control of vehicles. In the field of electrification, Southeast Automobile focuses on "0 anxiety" pure electric products. Based on the newly built pure electric platform, A7 and other new series of new products equipped with heat pump technology can achieve integrated thermal management of the whole vehicle, while providing multi-dimensional battery safety protection such as multiple heat insulation, rapid power outage, active prevention and control. In the fast charge, Southeast Automobile also has cultivation. Based on the new charging technology of Southeast Automobile, the new car will support 200v-800v high-rate charging pile, which can reach 15 minutes of charging and 400km endurance.
In addition, Southeast Automobile announced its own marketing service reform measures to create a consistent, circled and scenario-based car purchase and service experience in the whole life cycle of consumers. Southeast Auto proposes to create a personalized service experience of "thousands of people and thousands of faces" and "thousands of cars and thousands of faces" for millions of car owners through CRM customer information collection system and big data mining technology, and to create an ecosystem of Southeast FAMILY through differentiated and diversified cross-border marketing methods.
A variety of new cars were released at the meeting site Southeast Auto courtesy of Southeast Auto
Southeast Automobile Plant Southeast Automobile Courtesy of