2022 is the 27th year that Southeast Motor has entered the Chinese market. After 27 years, Southeast Automobile has been bringing many excellent products and quality services to consumers through continuous transformation, innovation and diversified marketing models.
As a veteran car company with a glorious history and strong heritage, Southeast Automobile has also once become the sales director of domestic independent brands. In 2017, with the two explosive models of DX3 and DX7, Southeast Automobile created a sales volume of more than 150,000 in the whole year, creating a peak in sales in one fell swoop. In the change of the market environment and a new round of reshuffle tide, Southeast Automobile also has a keen insight into market opportunities and quickly responds to the market.
At the end of last year, the Southeast Automobile "HuanYi" Renewal Meeting was successfully held in Fuzhou, where the headquarters of Southeast Automobile is located. Officially released a new corporate strategy and product planning. Focusing on the four levels of "new development, new product, new logo and new atmosphere", the event comprehensively interpreted the development strategy after the transformation of the enterprise, and for the first time announced three products based on the new scenario-based design concept of multi-functional family car, future science and technology sense car and new pure electric platform. At the same time, it displayed its newly designed product LOGO, which echoed the "Pengbird" enterprise LOGO.
Indeed, in today's increasingly fierce competition for automobile brands, the courage to change can break through the status quo. Brand renewal is an active response for every car company at present, and it is also the only way to achieve successful transformation. Whether it is a "veteran powerhouse" or a "new arrival" brand, it is important to keep up with the pace of the times. In order to more conform to the modern public aesthetic and interpret the brand concept more deeply, Southeast Automobile released a newly designed product LOGO. The new LOGO will be used in the new generation of high-end models launched by Southeast Automobile in the future.
The newly unveiled Southeast DX9 will be the first model equipped with a new LOGO. As a B-class SMV, the Southeast DX9 combines the advantages of its SUV and MPV. It has the high passability and strong off-road capabilities of the SUV, as well as the wide space of the MPV and a rich seat layout. The space is not enough, three rows can be comfortable at the same time 180cm occupants, the second row of seats is also equipped with 400mm ultra-long adjustable rails, flattened two or three rows of seats, there is more than two meters of flat space. Based on the scene design concept, the Southeast DX9 can switch to multi-purpose scenarios such as family travel, business office, and RV at will. Southeast DX9 will also become the future flagship product of Southeast, shouldering the important mission of raising the brand image and establishing a façade.
In addition to the Southeast DX9, another Southeast N7 that focuses on smart tide play scenes also appeared on the same stage. The Southeast N7 is positioned in the A-class SUV CROSS, the appearance of the shape is dynamic, while the advantages of the space convenience of the traditional SUV are also retained, taking into account the personality and performance. It can be seen that the planning of future models in the southeast is very rich. The main model is balanced in terms of product strength, and there is no obvious shortcoming. The whole is aimed at a wide range of people and meets the needs of consumers of all classes and ages.
In addition to continuing to exert efforts in the fuel vehicle market, Southeast Automobile has also brought the latest achievements in the field of electric intelligence. In the future planning of new energy products, Southeast will create a new pure electric platform, with a wide range of wheelbase coverage and silicon carbide power saving mode, which is more power-efficient than traditional electric vehicles, which is worth looking forward to. The first product under this platform was also officially released, named Southeast A7. The 4-seat southeast A7 is positioned in a pure electric coupe with a high-tech cockpit structure and heat pump technology. It has personalized product characteristics such as long battery life, intelligent technology, spacious space, and all-round protection.
It is worth mentioning that in the industry, Southeast Automobile is also award-winning and full of harvests. In the list of China Vehicle Reliability Research SM (VDS) released by J.D.Power last year, Southeast Automobile ranked third in the list of China's own brands. From the previous products, it can be seen that whether it is handling, comfort or safety, it shows that Southeast Automobile has a good level as a traditional car company, and a solid quality foundation can naturally apply the previous experience to the next new car. Also at the just-concluded "2021 Hubei Automobile City General Appraisal Awards Ceremony", the Southeast DX9 won the "Fashion of the Year • Most Anticipated Luxury SUV" award with a number of luxury brand models. It is enough to prove that the weight and expectation value of this car have been highly recognized by the industry.
GUIDE
epilogue
After 27 years of development, Southeast Automobile has established a strong independent research and development and management system, and has further clarified its brand essence of "original design, ingenuity and quality". From a series of rich contents of the renewal meeting, it is not difficult to find that Southeast Automobile is ready to develop in terms of strategic upgrades, product upgrades, marketing service upgrades and other aspects, and the "product + brand" dual-drive development strategy is accelerating in an all-round way. In the future, what surprises will Southeast Automobile bring, we look forward to it together!
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