On December 9th, Southeast Auto's "HuanYi" Renewal Meeting was successfully held in Fuzhou, which focused on the four levels of "new development, new products, new signs, and new atmosphere", comprehensively interpreted the development strategy after the new transformation of the enterprise, and for the first time announced three products based on the new scenario-based design concept of multi-functional family cars, future science and technology sense vehicles and new pure electric platforms, showing the achievements and determination of Southeast Automobile to comprehensively transform and upgrade to the "new four modernizations".
At this event, Southeast Automobile also showed its newly designed product LOGO to the industry, which echoed the "Peng bird" enterprise LOGO. It is reported that the new product LOGO will be used in a new generation of high-end models such as the Southeast DX9.
From a series of rich contents of the renewal meeting, it is not difficult to find that Southeast Automobile is ready to develop in terms of strategic upgrades, product upgrades, marketing service upgrades and other aspects, and the "product + brand" dual-drive development strategy is accelerating in an all-round way.
Chen Wenhao, member of the party group and deputy general manager of Fujian Automobile Industry Group Co., Ltd. and chairman of Southeast Automobile, delivered a speech
Top-level change Ride on the momentum
In order to help Southeast Automobile achieve transformation and upgrading and high-quality development, fuzhou municipal government and Fuqi Group have led the launch of the reform of southeast automobile's equity structure, and the shareholders of southeast automobile have been changed to Fujian Automobile Industry Group, Fuzhou Transportation Construction Investment Group, Minhou County Construction Investment Group and Taiwan Zhonghua Automobile. The provincial, municipal and county governments jointly support Southeast Automobile, which is not only more conducive to Southeast Automobile's integration of territorial resources and strive for territorial support, but also greatly helpful for southeast automobiles to form a development consensus in the future, enhance strategic coordination, and integrate resource elements. The financial problems that have plagued enterprises for many years have also been initially solved. The tripartite shareholders of provinces, cities and counties have simultaneously increased the capital of Southeast Automobile. The tripartite shareholders of provinces, cities and counties increased their capital by 2 billion yuan in the first round, and the investment in follow-up resources and funds continued to increase.
In addition to the top-level reform and resource blessing, Southeast Automobile's take-off this round is more favorable at the right time and place. During the 14th Five-Year Plan period, the Fuzhou Municipal Party Committee and Municipal Government will focus on building a southeast Automobile City in China, and is committed to building an internationally leading and domestic top-notch automobile city in the whole industry chain. As the two "leading" enterprises of China's Southeast Automobile City, Southeast Automobile and Fujian Benz will also embark on the policy of "Building a Modern Automobile Town of 100 Billion Yuan in Five Years in Southeast China Motor City". Taking this as an opportunity, Southeast Automobile will base itself on the new stage of development, promote high-quality development, help the "Electric Fujian" development strategy, and help the construction of Southeast Automobile City in China!
Focus on differentiated application scenarios Several new models are revealed
In this meeting, the newly unveiled Southeast Automotive B-class SMV Southeast DX9 is particularly eye-catching. Different from other models, the DX9 based on the scene design concept can switch to multi-purpose scenarios such as family travel, business office, and RV at will, further balancing the two "contradictory" needs of high-end and practical.
This new car has the domineering appearance of an SUV and the spacious space of the MPV, three rows can comfortably ride 180cm crew at the same time; the layout is reasonable, and it is easy to use, such as the second row of seats equipped with 400mm ultra-long adjustable rails, and the two or three rows of seats are flattened, and there is more than two meters of "motorhome" space. Move the second row backwards, and the second row has the feeling of "Business Class".
In addition to the new Southeast DX9 car, two other new cars are also expected. A-class SUV CROSS Southeast N7 focuses on smart tide play scenes, the dynamic shape of the new era, the convenience of traditional space, taking into account personality and performance. The pure electric coupe A7 focuses on the new pure electric platform scene, rich in layered technology cockpit structure, reflecting the comfort of light, thin and simple, and also showing the core technical solutions such as mileage, low temperature electricity consumption, and safety.
From the introduction of the new generation of products, it can be found that Southeast Automobile is more through quality improvement and practicality in the field of new four modernizations.
In the field of intelligent driving, the use of AVP autonomous parking technology can solve the problems of unmanned parking and driving in the last kilometer, making parking easier; equipped with S-Pilot intelligent driving system, it can carry out intelligent recognition of face, voiceprint, movement, etc., and perfectly interpret "know me, welcome me, understand me". In the field of networking, the smart housekeeper Xiaonan has built a full-scenario intelligent ecosystem, so that "people drive" to "cars help people". In the field of electrification, the main "0 anxiety" pure electric products, aiming at the user's use of the crux of the precise force... From these "black technology" full of products, it is not difficult to see that as a car company with 26 years of R & D and manufacturing experience, Southeast Automobile is actively embracing change and achieving a balance between rigor and subversion. I believe that in the future, Southeast Automobile will have more technologies and new cars to make breakthroughs, which is worth looking forward to.
Sincere marketing services to meet market challenges
In addition to product performance, in the marketing service link of transmitting corporate value, Southeast Automobile is also seeking a breakthrough in change. At this event, Southeast Automobile announced its own marketing service reform measures, which will be committed to creating a consistent, circled and scenario-based car purchase and service experience in the whole life cycle of consumers, which is also full of sincerity.
Through CRM customer information collection system and big data mining technology, Southeast Automobile creates a personalized service experience of "thousands of people and thousands of faces" and "thousands of faces" for millions of car owners, and creates the ecosystem of Southeast FAMILY through differentiated and diversified cross-border marketing methods. At the same time, open up the "customer-shop-factory" ecosystem, so that service value-added, interesting value-added, intimate value-added, so that every consumer saves money, trouble, worry and effort.
As Mr. Chen Wenhao, chairman of Southeast Automobile, said at the meeting: The road is obstructive and long, and the line is coming; the future can be expected. It is believed that with this dry goods-full meeting as the starting point, Southeast Automobile will usher in a new life, and it is worth everyone's expectation for its future enterprise upwards, brand upwards, and product upwards.