Although some people always think that the moon in foreign countries is relatively round and the quality of joint venture cars is better, not all joint venture car companies have a good life. Among those sad car companies, Southeast Automobile is definitely one of them, so how miserable is Southeast Automobile? Last year, Southeast Motor sold less than 15,000 units a year, and less than 6,000 units sold in the first ten months of this year. When Mitsubishi Motors withdrew and Zhonghua was only 5% owned, the brand was actually on the verge of life and death. Therefore, this time the bid change, Southeast Auto either represents that Southeast Auto has completely woken up, or it is the last glory on the line of life and death.
The road is obstructive and long, the line is coming; the line is not quitting, the future can be expected, Chen Wenhao, chairman of Southeast Automobile, set the tone for this bid change action: enterprise upward, brand upward, product upward. But in fact, Southeast Automobile is still trapped in Mitsubishi's technology, and the new product still cannot get rid of the role of assembly.
Judging from the first model that will soon be equipped with the new standard, the Southeast DX9, the power of this model is equipped with a 1.8T turbocharged engine codenamed CE18, which is based on the CE16 model 1.6T Prince engine jointly developed by PSA and BMW, which means that the goods are not the children of Southeast Automobile's own milk.
Look at the friends, Great Wall Motor's 3.0T+9AT power system is independently developed, Chery's Kunpeng 2.0TGDI cylinder direct injection turbocharged engine is also well known, GAC's independent research and development of 2.0TM and THS Julang power system, Changan's Blue Whale 1.5T high-pressure direct injection engine is also unique, other brands are their own unique products. Because Southeast Automobile can't milk children with independent core technologies, they can only look at others' faces in terms of price. If someone else installs this engine and sells for 80,000, you can only sell 80,000. Others sell fifty thousand and you can only sell fifty thousand, so no matter how loud the cowhide of the Southeast DX9 blows, you only need to be a dollar more expensive than other models, and the competitiveness will have to be renegotiated.
Looking back at the twenty years of Southeast Automobile, it can be said that the joint venture has achieved more than twenty years of Southeast Automobile. The technology of the joint venture Southeast Automobile has not been learned much, but the joint venture of the sick Southeast Automobile has not fallen at all. As an automobile assembly plant, Southeast Automobile has long neglected technology research and development, which makes it difficult to grow after weaning. When the combat effectiveness of friends is not enough, Southeast Automobile can rely on Mitsubishi's very powerful force to make Southeast DX3 and Southeast DX7 scenery for a while. Today's era is the mainstream era of Great Wall Motors, Geely Motors, Chery Automobile, and Changan Automobile, and when these friends have grown up, the set of Southeast Automobile will not work.
Nowadays, the change of the standard is changed, but the soup medicine has not changed at all, if the significance of the change of the standard is limited to the change of the standard, the southeast car is essentially meaningless. Of course, if you really wake up, making up for the shortcomings is the most important thing southeast cars should do. Don't always talk about what the company is up, the brand is up, the product is up, in MYAUTO's view, it is the last word to find a way to let yourself survive first!
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