On December 9th, Southeast Automobile's "Huanyi" Renewal Meeting was held in Fuzhou, focusing on the four levels of "new development, new products, new signs, and new atmosphere", comprehensively interpreting the development strategy after the new transformation of the enterprise, and for the first time announced the three products of Southeast Automobile's multi-functional family car, future science and technology sense car and new pure electric platform based on the new scenario-based design concept, showing the achievements and determination of Southeast Automobile's comprehensive transformation and upgrading to the "new four modernizations".
At the event, Southeast Automobile displayed its newly designed product LOGO, which echoed the "Peng bird" enterprise LOGO. It is reported that the new product LOGO will be used in a new generation of high-end models such as the Southeast DX9.
At present, the shareholders of Southeast Automobile have been changed to Fujian Automobile Industry Group, Fuzhou Transportation Construction Investment Group, Minhou County Construction Investment Group and Taiwan Zhonghua Automobile. The capital problems that have plagued the enterprise for many years have been initially solved, and the tripartite shareholders of provinces, cities and counties have increased their capital by 2 billion yuan in the first round, and the investment in follow-up resources and funds will continue to increase.
During the 14th Five-Year Plan period, the Fuzhou Municipal Party Committee and Municipal Government will focus on building a southeast Automobile City in China, and is committed to building an internationally leading and domestic top-notch automobile city in the whole industry chain. As the two "leading" enterprises of China's Southeast Automobile City, Southeast Automobile and Fujian Benz will also embark on the policy of "Building a Modern Automobile Town of 100 Billion Yuan in Five Years in Southeast China Motor City".
The newly unveiled Southeast Automotive B-class SMV Southeast DX9 at the event was eye-catching. Different from other models, the DX9 based on the scene design concept can switch to multi-purpose scenarios such as family travel, business office, and RV at will, further balancing the two "contradictory" needs of high-end and practical.
The new car has the domineering appearance of an SUV and the spacious space of the MPV, with two rows of seats equipped with 400mm long adjustable rails, and two or three rows of seats, which has more than two meters of "motorhome" space. Move the second row backwards, and the second row has the feeling of "Business Class".
In addition to the new Southeast DX9 car, two other new cars are also expected. A-class SUV CROSS Southeast N7 focuses on smart tide play scenes, the dynamic shape of the new era, the convenience of traditional space, taking into account personality and performance. The pure electric coupe A7 focuses on the new pure electric platform scene, rich in layered technology cockpit structure, reflecting the comfort of light, thin and simple, and also showing the core technical solutions such as mileage, low temperature electricity consumption, and safety.
From the introduction of the new generation of products, it can be found that Southeast Automobile is more through quality improvement and practicality in the field of new four modernizations.
In the field of intelligent driving, the use of AVP autonomous parking technology can solve the problems of unmanned parking and driving in the last kilometer, making parking easier; equipped with S-Pilot intelligent driving system, it can carry out intelligent recognition of face, voiceprint, movement, etc., and perfectly interpret "know me, welcome me, understand me". In the field of networking, the smart housekeeper Xiaonan has built a full-scenario intelligent ecosystem, so that "people drive" to "cars help people".
As a car company with 26 years of R&D and manufacturing experience, Southeast Automotive is actively embracing change and achieving a balance between rigor and subversion.
In addition to product performance, in the marketing service link of conveying corporate value, Southeast Automobile announced a change measure: it will be committed to creating a consistent, circled and scenario-based car purchase and service experience in the whole life cycle of consumers.
Through CRM customer information collection system and big data mining technology, Southeast Automobile creates a personalized service experience of "thousands of people and thousands of faces" and "thousands of faces" for millions of car owners, and creates the ecosystem of Southeast FAMILY through differentiated and diversified cross-border marketing methods. At the same time, we will open up the "guest-shop-factory" ecosystem to achieve value-added services, interesting value-added, and intimate value-added.
As Mr. Chen Wenhao, chairman of Southeast Automobile, said at the meeting: The road is obstructive and long, and the line is coming; the future can be expected. Taking this dry and full meeting as a starting point, let us look forward to the rejuvenation of Southeast Automobile.