Many netizens may think that Southeast Automobile is a pure independent brand, in fact, it is wrong, Southeast Automobile has always been a Sino-Japanese joint venture, and Japan's Mitsubishi is one of its shareholders, accounting for 25% of the shares.
Not long ago, Mitsubishi withdrew its shares from Southeast Motor, and Fuzhou Transportation Construction Investment Group took over the shares of Mitsubishi, so that the shareholders of Southeast Automobile became fujian province state-owned assets, Fuzhou state-owned assets and Warwick shares, of which Warwick shares belonged to China Automobile, a subsidiary of Taiwan Yulon, accounting for 25% of the shares.
After the change of equity of Southeast Automobile and the withdrawal of Mitsubishi, a new logo of the brand was released, and the first model of the new Southeast was released, which was an SUV named Southeast DX9.
Southeast has also launched several SUV models before, such as the DX3, DX5 and DX7, covering the small to compact SUV market, of which the DX7 was still on fire when it first went on the market, but soon after the sales were relatively poor, the heat did not remain.
In recent years, the overall sales volume of Southeast Automobile has been very sluggish, with sales of only 15,000 vehicles in 2020, the sense of market presence is very weak, and the number of dealers is also very small. It can be said that it belongs to a marginalized brand.
The Southeast DX9 launched this time is positioned in a medium-sized SUV with a wheelbase of 2800mm and a length of 4870mm, which is a relatively large size in a medium-sized SUV.
However, the overall design of the DX9 has no highlights, and the design is far inferior to the DX7 written by Pininfarina (Binfa), which looks cheap and does not sell well.
Southeast DX7 will be equipped with a 1.8T engine from Mianyang Xinchen Power, the maximum power is 180kW, this engine is not small, is the original BMW Prince series 1.6T engine expansion version, Peugeot Citroen is currently in use of the same 1.8T engine and its same origin.
The Southeast DX9 has only been released so far, with no further information announced, and the car will be available in 2022. However, overall, in addition to the engine, the Southeast DX9 lacks highlights and lacks a sense of high-end in design. Whether it will be compensated by price is not known.
In addition to the DX9, Southeast Automobile has a number of new car plans, including cars, crossovers, etc., but for the development trend of the brand, this number is not optimistic. Oh, and the new logo is pretty ugly.