With a new lease of life, Southeast Auto released a new development strategy and products
Now the popular concept of "universe", whether it is the "meta-universe" full of gimmicks, or the Marvel Universe and DC Universe that fans around the world flock to, for Chinese, the real enduring and deeply rooted in the hearts of the people is probably the "martial arts universe" created by Jin Yong's grandfather, or a more popular way, "martial arts jianghu".
There are many such stories in the rivers and lakes: a great hero once won the world in martial arts, and then practiced in hibernation, and finally reappeared in the rivers and lakes and soared into the sky. Such a blood-boiling, steamy plot, but in the real car jianghu, by the southeast car deduced.
Member of the Party Group of Fujian Automobile Industry Group Co., Ltd
Chen Wenhao, deputy general manager and chairman of Southeast Automobile, delivered a speech
On December 9, Southeast Motor, which completed the equity reform, officially released a new development strategy, with its newly designed product LOGO, new model Southeast DX9, and a new pure electric platform all unveiled, marking the rebirth of this "old" independent brand "Huanyi", which was once in the Chinese auto market but was silent for a while.
The legend is still the same, the jianghu has been new, is the hero okay?
The divine soldiers are renewed, and the martial arts are refined
The hero is full of spirits
Re-emerging from the jianghu, if the hero wants to regain his prestige, a "divine soldier" is indispensable. For the spirited Southeast Automobile, the first thing the "Wing"new student sacrificed was the B-class SMV Southeast DX9.
The reason why the Southeast DX9 is called "SMV" is intended to express that this new model has both the domineering appearance of the SUV and the spacious space of the MPV, and the biggest feature is the all-round ability of "attacking and retreating"--family travel, business office, picnic caravan and other multi-purpose scenarios are switched at will, and the two "contradictory" needs of high-end and practical are perfectly integrated.
Specifically, the second row of seats of the DX9 adopts a 400mm ultra-long adjustable rail, which moves backwards, and the car instantly forms a spacious space of "business class"; if the second and third row seats are reversed, the DX9 is transformed into a "motorhome" of more than two meters long; even if the normal driving, the third row of space of the DX9 can easily accommodate a large height of 180cm.
This is a "composite" solution given by Southeast Automobile to participate in the fiercely competitive SUV Red Sea, based on a new scenario-based design concept, for consumers' increasingly diversified travel needs and expanding car scenes - such a "divine soldier", whether it can overcome thorns and be at ease, it is worth looking forward to.
Intelligent pure electricity, core secret technology
The hero came prepared
In martial arts novels, the biggest problem faced by chivalrous guests reappearing in the jianghu is that "the legend is still the same, but the jianghu is new" - a sentence of "there is not much time left for you" is difficult and embarrassing. However, for Southeast Automobile, in the face of the evolution and change of the automotive industry such as intelligent interconnection and new energy, it is obviously confident and prepared.
The Southeast N7 unveiled this time is a futuristic CROSS-border A-class SUV, the product focuses on the intelligent tide play scene, the appearance is dynamic and fashionable, although the body adopts a sneakback shape, but does not sacrifice the interior space, taking into account personality and performance.
In terms of intelligent interconnection applications, Southeast Automobile keeps up with the trend. In terms of intelligent driving assistance, AVP autonomous parking technology can solve problems such as unmanned parking and driving in the last kilometer; S-Pilot intelligent driving system can carry out intelligent recognition of face, voiceprint, movement, etc., perfectly interpreting "know me, welcome me, understand me".
Not only that, with the help of the smart housekeeper Xiaonan, Southeast Auto has built a full-scenario intelligent ecosystem in the field of networking, so that "people drive" to "cars help people".
In the face of the surging wave of new energy, Southeast Automobile has demonstrated its self-confidence with its new pure electric platform. As a concept model of Southeast Automobile Pure Electric Platform, pure electric coupe A7 focuses on "0 anxiety", the appearance is more avant-garde, and the light, thin and simple technology cockpit structure is rich in layers. With the A7, Southeast Automobile demonstrated the technical solutions of its pure electric platform in the core links of cruising range, low temperature electricity consumption, and safety.
It is not difficult to see from the above that Southeast Automobile is indeed like a jianghu master, starting from practicality, maintaining a balance between rigor and subversion, directly cutting the pain points of consumer demand, stable, accurate and fierce, which is in line with Southeast Automobile's 26 years of original design and research and development.
New rivers and lakes, new legends
The hero has sincerity
The legend of the jianghu is due to the circulation of the hero's image and word of mouth, and the same is true for Southeast Auto. In order to adapt to this "new jianghu", Southeast Automobile seeks a breakthrough in the marketing service link - to create a consistent, circled and scenario-based car purchase and service experience in the whole life cycle of consumers.
How?
First of all, it is the application of CRM customer information collection system and big data mining technology to create a personalized service experience of "thousands of people and thousands of faces" and "thousands of cars and thousands of faces" for millions of car owners;
Secondly, through differentiated and diversified cross-border marketing, we will build a southeast MODEST ecosystem, open up the "guest-shop-factory" ecosystem, and achieve service value-added, interesting value-added, intimate value-added, so that every consumer can save money, trouble, worry and effort, which can be described as "full of sincerity".
epilogue
"Zhuangzi Getaway" has a saying: "There is a fish in the north, and its name is Kun. The size of the carp is unknown to thousands of miles. Transformed into a bird, its name is Peng. Peng's back, I don't know how many thousands of miles it is; it flies with anger, and its wings are like clouds hanging in the sky. ”
Southeast Automobile's "wings" this time, its new product LOGO is particularly eye-catching - like two wings hanging in full force, the momentum of flapping wings and flying high comes to life. The good car jun prefers to call it the "wings of the sky", with lofty ambitions and soaring.
Southeast Automobile is now full of confidence - at present, the shareholders of Southeast Automobile have been changed to Fujian Automobile Industry Group, Fuzhou Transportation Construction Investment Group, Minhou County Construction Investment Group and Taiwan Zhonghua Automobile, and the tripartite shareholders of provinces, cities and counties have increased the capital of Southeast Automobile by 2 billion yuan in the first round, so that Southeast Automobile's take-off is full of confidence.
Good Che Jun suddenly thought that in "Divine Eagle Heroes", Yang Guo, who had cultivated divine skills, rode the divine eagle to soar to the top of the mountains, the long wind was mighty, the clothes were fluttering, and the spirit was full of vigor, but there was no smooth way in the rivers and lakes, as Chen Wenhao, chairman of Southeast Automobile, said: The road is obstructive and long, and the line is coming; the line is not quitting, and the future can be expected.
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