The tide of the development of the times is like a gushing river, sweeping away all the "tide makers" to forge ahead. Just like the fiercely competitive automobile market, it has become like a vast river under the washing of wave after wave of new products and new technology conferences of major brands, full of unknown challenges and opportunities.
The great man of the times once said that "with the sky, the fun is endless, and the ground is fighting, the fun is endless"; today, for the comprehensively renewed Southeast Automobile, in the turbulent automobile market, it is a "battle of wits and courage" with the opponent, and "hand in hand" with the user is a "fun endless" thing.
I still remember that on December 9th last year, Southeast Automobile held a huge brand renewal meeting in Fuzhou, the lively scene, the boiling crowd, but also indicated that the new Southeast Automobile has stood on the tide of the times, meet the unknown challenges, seize the opportunity of development!
Strategic innovation is poised for development
At the previous brand renewal meeting, Southeast Automobile comprehensively interpreted the development strategy after the new transformation of the enterprise, and for the first time announced three products based on the new scenario-based design concept of multi-functional family car, future science and technology sense car and new pure electric platform, showing the achievements and determination of Southeast Automobile to comprehensively transform and upgrade to the "new four modernizations".
From a series of rich contents of the renewal meeting, it is not difficult to find that Southeast Automobile is ready to develop in terms of strategic upgrades, product upgrades, marketing service upgrades and other aspects, and the "product + brand" dual-drive development strategy is accelerating in an all-round way.
The announcement of the new brand development strategy of Southeast Automobile has also injected a new development momentum into the entire automotive industry. To some extent, the entry of better car companies will produce a series of "catfish effects". In the fierce market competition, the new Southeast Automobile can not only make the brand itself achieve rapid development, but also stimulate the existing automobile brands to improve their own strength in technology and services, and achieve a "win-win" situation.
For consumers, the new Southeast Automobile will further improve its product layout and brand services. Consumers can have a richer choice of models in the car purchase process. Last year, in the list of China Vehicle Reliability Research SM (VDS) released by J.D. Power, Southeast Automobile ranked third in the list of China's own brands. As can be seen from the previous products, whether it is handling, comfort or safety, it shows that Southeast Automobile has a good level as a traditional car company, a solid quality foundation, and naturally can apply the previous experience to the next new car.
Of course, in terms of after-sales, consumers will also get more comprehensive and perfect brand services. It is worth mentioning that Southeast Automobile put forward the concept of "brand partner" - these riders have direct dialogue channels with the heads of various departments of Southeast Automobile, shortening the cost of communication, saving trouble and money. As a consumer, you can also choose to join the exclusive service community of Southeast Automobile, and the two sides can speak freely to increase the efficiency of communication.
New products are on the market, and users are walking together
Under the new brand development strategy, Southeast Automobile has also accelerated the layout of new models, thus bringing consumers more car purchase quality options. Among them, the model that makes us pay the most attention is the Southeast DX5, which has the title of "star model" of Southeast Automobile.
As we all know, before the listing of the Southeast DX5, it has won more than ten individual gold awards in the China Mass Production Car Performance Competition, which can be described as both quality and strength, and since its listing, it has won the love of car owners with high value, high quality and strong control. Not long ago, Southeast Auto released a new model DX5 blue penguin and DX5 polar bear, and the naming of cute pet models and the highly distinctive appearance instantly brought people back to their youth.
In terms of new car layout, Southeast Automobile not only has the Southeast DX5 with coexistence of quality and strength, but also has the newly unveiled Southeast Automobile B-class SMV Southeast DX9 around the new brand development strategy. Different from other models, the DX9 based on the scene design concept can switch to multi-purpose scenarios such as family travel, business office, and RV at will, further balancing the two "contradictory" needs of high-end and practical.
This new car has the domineering appearance of an SUV and the spacious space of the MPV, three rows can comfortably ride 180cm crew at the same time; the layout is reasonable, and it is easy to use, such as the second row of seats equipped with 400mm ultra-long adjustable rails, and the two or three rows of seats are flattened, and there is more than two meters of "motorhome" space. Move the second row backwards, and the second row has the feeling of "Business Class".
More fierce market competition, while challenging Southeast Automobile, also gives it more development opportunities. The layout of the new products shows the renewed Southeast Automobile, always with the firm confidence of the user, and also indicates that Southeast Automobile has been fully prepared to seize the development opportunities of the times!
More expectations, live up to expectations
In addition to the new model Southeast DX9 that has been unveiled, Southeast Automobile has two new cars that are also expected in the new car planning. They are respectively A-class SUV CROSS Southeast N7 main intelligent tide play scene, the new era of dynamic modeling, not lack of traditional space convenience, taking into account personality and performance. And pure electric coupe A7 focuses on the new pure electric platform scene, rich in layered technology cockpit structure, reflecting the comfort of light, thin and simple, but also shows the mileage, low temperature electricity, safety and other core links of technical solutions.
At the same time, in the new generation of product introduction, it can be found that Southeast Automobile also has more technical breakthroughs in the field of new four modernizations.
In the field of intelligent driving, the use of AVP autonomous parking technology can solve the problems of unmanned parking and driving in the last kilometer, making parking easier; equipped with S-Pilot intelligent driving system, it can carry out intelligent recognition of face, voiceprint, movement, etc., and perfectly interpret "know me, welcome me, understand me". In the field of networking, the smart housekeeper Xiaonan has built a full-scenario intelligent ecosystem, so that "people drive" to "cars help people". In the field of electrification, the main "0 anxiety" pure electric products, aiming at the user's use of the crux of the precise force... From these "black technology" full of products, it is not difficult to see that as a car company with 26 years of R & D and manufacturing experience, Southeast Automobile is actively embracing change and achieving a balance between rigor and subversion. I believe that in the future, Southeast Automobile will have more technologies and new cars to make breakthroughs, which is worth looking forward to.
Of course, a car company wants to achieve rapid development, in addition to creating hard-core product performance, but also to do a good job of brand service, in the previous renewal meeting, Southeast Automobile announced its own marketing service reform measures, will be committed to the whole life cycle of consumers, to create a consistent, circle and scenario-based car purchase and service experience, the same sincerity, never lived up to consumer expectations!
Write at the end
Southeast Automobile, which was reborn in adversity, not only has a richer product layout, continuously upgraded and improved its own technology and services, but also shows consumers the courage of Southeast Automobile to self-update. In the face of internal changes and external challenges, Southeast Automobile has never been afraid, but with enough strength and confidence, to meet the challenges and seize the opportunities of the development of the times!