As a veteran car company, Southeast Automobile, founded in 1995, once had a high reputation among its own automobile brands.
In the past, Southeast Automobile also cooperated with Japan's Mitsubishi, and the company launched a series of classic models including Gelan, Lingshuai, Lingyue, Delica, Fulica and so on.
However, with the continuous intensification of market competition, Southeast Mitsubishi has not kept up with the development of the times, and sales have deteriorated.
Finally, Japan's Mitsubishi, which holds 25% of the shares in May this year, withdrew from the Southeast Automobile System.
At this point, Southeast Mitsubishi has also completely become history.
Originally, it was thought that with the retirement of Mitsubishi Motors, Southeast Motors would need a period of adjustment to regain its vitality.
However, the fact is that southeast automobile after the equity restructuring soon has a move, and it is a big move.
On December 9, Southeast Automobile held a huge strategic press conference. At the same time, a new brand LOGO was released.
Compared with the previous "Eagle Head" LOGO, Southeast Automobile's new brand LOGO looks like a roc bird with wings outstretched, which seems to soar into the sky and is very imposing.
At the brand press conference, Southeast Automobile also announced a new strategic direction, and in the future, it will mainly promote three products based on the new design concept of multi-functional family cars, future technology-sensitive cars and new pure electric platforms.
It is clear that the newly departed Southeast car is undergoing a comprehensive transformation.
At present, Southeast Automobile is composed of four major shareholders of Fujian Automobile Industry Group, Fuzhou Transportation Construction Investment Group, Minhou County Construction Investment Group and Taiwan Zhonghua Automobile, and the first phase of capital increase is 2 billion yuan.
At the same time, Southeast Auto also brought several new cars including southeast DX9, southeast N7 and southeast A7.
From the positioning point of view, the Southeast DX9 is a mid-size SWV model.
In layman's terms, this car can be regarded as a combination of SUV and MPV. It has both the passability of the SUV and the loading capacity of the MPV.
In terms of body size, the southeast DX9 is 4870/1950/1818mm in length, width and height, and the wheelbase is 2800mm.
The Southeast N7 is positioned as a compact SUV CROSS model, focusing on young sports and handling.
Southeast A7 Is the first pure electric coupe under Southeast Automobile, based on the pure electric platform of Southeast Automobile, focusing on scientific and technological intelligence.
At the press conference, Chen Wenhao, chairman of Southeast Motor, also said that as a traditional car company, Southeast Automobile has always paid attention to the new car-making forces that stand out, and is also learning and learning from the marketing concepts and models of the new car-making forces.
It was clear that the Southeast car was indeed lonely.
I don't know whether the "new" will be able to soar to the sky.
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