With the delisting of Southeast Mitsubishi, GAC Mitsubishi has become the only joint venture brand of the Mitsubishi brand in China, compared to the elimination of Southeast Mitsubishi, GAC Mitsubishi is lucky, at least for the time being in the domestic market can still settle down, but as the market share is getting lower and lower, GAC Mitsubishi can only survive on the edge of the market. In Toyota, Honda, Nissan and other Japanese car companies sales climbing today, GAC Mitsubishi but the decline, 2019 cumulative sales of 133,000 vehicles, and 2020 sales almost waist, 2021 annual sales of 66,006 vehicles, down 19.7% year-on-year, according to this rhythm continues, GAC Mitsubishi will only have to delist.
The factors that cause the decline in sales of GAC Mitsubishi are manifold, and the uncle believes that the main reason is that the update iteration is not active enough, GAC Mitsubishi has only three models on sale since its inception, namely Eurand, Jinxuan ASX, Yige, of which the main model Orlander has never been replaced since its listing, and the competitiveness has long been seriously insufficient, and can only watch other competitors frantically divide the cake in this era of serious internal volume, so the monthly sales of the entire brand of GAC Mitsubishi can only be maintained at about 6,000 units. It is similar to the sales volume of FAW Mazda before its delisting.
In addition, the current three models on sale by GAC Mitsubishi are SUV models, this "one-legged walking" model obviously restricts the development of GAC Mitsubishi, although the early years did catch up with the dividends of the SUV market, the peak annual sales can even exceed 100,000 vehicles, but now only rely on SUV products to break through the world's drawbacks have emerged. Imagine if GAC Mitsubishi can launch a 150,000-class compact sports car and claim to inherit the sports gene of Mitsubishi Lancer Evolution, then the Chinese car market must also be the existence of punching gods, after all, the southeast Mitsubishi era of Yishen and other cars have left a strong mark in the domestic auto market.
In addition, GAC Mitsubishi in the aspect of quality control is indeed disappointing, take Olander, in 2022 there have been many complaints, there are transmission noise, can not start, output power is insufficient, body accessories and electrical components cracking, water tank antifreeze leakage, rear shock absorber height is inconsistent, etc., so many failures of course consumers do not dare to buy, sales gradually decline is normal. In addition, many car owners said that their Own Orbitald idle shaking is very obvious, the extent of the window, co-driver and rear seat shaking is even visible to the naked eye, although GAC Mitsubishi has proposed a solution for idle jitter, that is, to replace the machine foot pads, but the actual effect is not ideal. As a Japanese military enterprise, why did Mitsubishi become so crotch-pulling after entering the Chinese market? Saying that the manufacturing capacity is not good is certainly not believed, and only one explanation can be said to make sense, that is, not paying enough attention to the Chinese market and being irresponsible to Chinese consumers.
In addition to quality problems, safety issues are also a major shortcoming of GAC Mitsubishi, as GAC Mitsubishi's entry-level compact SUV products, the official guidance price range of the 2020 Jinxuan ASX on sale is 99,800 yuan -124,800 yuan, although this price is indeed cheap, but the whole series does not have ESP body stability system, the degree of shabbiness of the configuration is outrageous, then the safety of the driver and occupants is definitely not guaranteed, compared to the domestic brand models are not competitive, so the sales are naturally very bleak. According to Uncle Che, GAC Mitsubishi Jinxuan ASX retail sales in January this year only 308 units, ranking 88th in the January sales list of compact SUV, GAC Mitsubishi Yige ranked 89th with sales of 287 vehicles, which is really a pair of difficult brothers.
Uncle Che summed up
Use an idiom to describe the current GAC Mitsubishi, that is terminally ill, if a car is compared to a person, then the engine is the heart, a person can be bald, can diarrhea, can get athlete's foot, but only the heart can not have problems, but GAC Mitsubishi's models are the most complained about is the engine failure, and a variety of large and small problems are also emerging, which makes consumers how to accept it? If GAC Mitsubishi's new Outlander and the new pure electric model Atuka cannot regain market recognition, then the brand may also enter the countdown to delisting.