That's right, Southeast Cars changed the label.
Well, it's the Southeast Automobile, which was once a joint venture with Mitsubishi.
From sales of nearly 116,000 in 2013 to 14,000 in 2020, and then to three-digit monthly sales this year, dealers have withdrawn from the network.
Southeast Cars is a pity.
One is to miss the golden period.
From 2006 to 2012, it was the six years of Mitsubishi's shareholding, and the most fierce six years in the southeast.
With Mitsubishi's technology and models, models including Golan, Lanse, Wing God, Junge, and Fengdisi have been introduced successively.
Southeast Automobile is not idle, based on Mitsubishi Motors independently developed Lingshuai, Lingshen, Lingli and other models.
Around 2010, one of my classmates mentioned a wing god, and the brother of another friend of mine proposed a Lingshuai.
Second, southeast Mitsubishi cannot develop, and a large part of the reason is infighting.
In 2012, Japan's Mitsubishi Motors focused on GAC Mitsubishi, and Southeast Mitsubishi was beaten into the cold palace.
This is a clear manifestation of the infighting between the Chinese side and the foreign side.
Of course, Mitsubishi also has problems, The Japanese car companies brain shaft, product import has not been able to turn, Suzuki is also like this.
Third, Fuqi Group is not FAW and Second Automobile, such a strong automobile group.
Behind Southeast Automobile is fuqi group, and fuqi group itself is not the first camp of automobile groups, which is not strong enough.
Fuqi Group is mainly composed of four vehicle plates: Southeast Automobile, Golden Dragon Automobile United Industry, Fujian Benz, New Longma and so on.
In 2012, Dongfeng Motor was preparing to acquire Fuqi and Southeast Automobile, but the merger was not successful.
This is also the beginning of the southeast car downhill road. It was also in this year that Mitsubishi began to empathize with each other.
Fourth, the product line is fully aging.
At present, the products on sale of Southeast Automobile are mainly DX7, DX5, DX3 three SUVs, and A5 Wing Dance 1 sedan.
These cars can still be played when the DX7 first came out, and the others are seriously not good.
Changing the standard will not save the southeast, but it may be the beginning of saving the southeast car.