Some people say that the imagination of car companies in 2022 will be more serious, but if you want to say the most word, I am afraid that no one is as iron-fisted as Southeast Automobile. A few years ago, Southeast Automobile carried out a major change of blood for the entire operation team. Yang Hongqing stepped down as general manager and was succeeded by Weng Wuquan. In addition, the composition of the company's directors and supervisors has also been changed.
Prior to this, Southeast Motors also changed the trademark that had been used for many years, thus representing a certain end between them and Mitsubishi Motors. The so-called serious illness under the fierce medicine, just ask, in addition to the southeast car dare to do so, who else?
Eat the old ben to make infighting, how does Southeast Auto ZUO drop a good hand?
As one of the earliest joint venture car companies in China, Southeast Automobile, founded in 1995, has a history of 26 years so far, which can be said to have witnessed the changes in the entire Chinese car market. But this is also a strange joint venture car company. At the beginning, it was established by Fuqi Group in cooperation with China Automobile of Taiwan Province. Both sides each hold 50% of the shares, but Zhonghua Automobile has no technical research and development capabilities, and it relies on Mitsubishi Motors. In this way, the composition of Southeast Automobile became Fuqi Group, Zhonghua Automobile and Mitsubishi. Mitsubishi out of technology, Fuqi out of the strength, a series of works hanging Mitsubishi car logos came out.
The good times were not long, Mitsubishi Motors cut corners and did not cherish the brand reputation of various ZUO, so that Southeast Automobile suffered a serious crisis of trust, although after the launch of fulica and other models, but the mud wall is really difficult. Moreover, every manufacturer has the idea of each manufacturer. For Mitsubishi, the realization of the core technology is the biggest problem, the big brother Mitsubishi has been providing the core technology, but can not get much money (Mitsubishi Motors only previously held 25% of the equity of Southeast Motors), since the thick legs of GAC, Mitsubishi Motors has more firmly chosen to abandon Southeast.
On the other hand, the interior of Southeast Automobile is also full of difficulties, because the ratio of shares given is not high, it is difficult for Southeast Automobile to introduce new products from Mitsubishi, which leads to a vicious circle of sales and revenue. From 2004 to 2019, Zhonghua Automobile has replaced six general managers in a row, from Lin Guoming to yang Hongqing today, but the operating performance has regressed year by year. There is no technology and there is infighting, look at the ZUO in the southeast these years, it is really ZUO who has dropped a good hand.
From a ruthless man to a werewolf, how many opportunities are there for Southeast Cars?
Over the years, Southeast Auto is not saying nothing. At the 2017 Guangzhou Auto Show, Southeast Motor confidently released their new energy development plan from 2017 to 2025: In the next 8 years, Southeast Motor will continue to increase R&D investment in the field of pure electric and plug-in hybrids, build a research and development system for Southeast to master the core platform (new energy), lightweight technology and vehicle system integration, and work closely with three electric and intelligent network suppliers to further deepen the cooperative development of vehicle projects. The biggest problem facing such a plump plan is the problem of money.
In fact, after they launched the electric vehicle DX3 EV in 2018, there was no momentum in new energy. In addition to missing the new energy boom, their work Southeast DX9 is also a bubble in the market. The passage of injury Zhongyong has become a realistic portrayal of Southeast Automobile, and the accumulation of heavy and difficult to return to the frame makes people full of regrets about this brand. Even if the standard is changed, even if the person is replaced, even to the extent of the great change of blood. Southeast Automobile's attention on the Network is still not high, because the automobile industry itself is not an industry that can rise with a single call, it involves the scale of funds, technical reserves, talent literacy, and also requires very high and fine management, these things are not to change a few car logos or change a few high-level can be solved. Fortunately, the complex relationship between Southeast Automobile and Zhonghua Automobile and Mitsubishi has no basis for ZUO, and Southeast Automobile has thus become a purely autonomous car company.
"Copyright notice: This article is myauto original article, has been through the blockchain technology for copyright certification, we welcome cooperation, but prohibit any form of adaptation and reproduction plagiarism, violators will be held legally responsible!"