Dreams, can you eat as a meal?
If you ask Jia Yueting, his answer must be YES! After many hardships, FF Faraday Future finally ushered in the listing, but five months later, FF Faraday Future, which is in the "hotbed", has received a delisting warning letter from the US Securities and Exchange Commission. The warning letter said that because FF did not submit the third quarter financial report within the prescribed time limit, it was listed as a listed company that did not meet the regulations.
The implication is that the industry still has doubts about the authenticity of FF Faraday's future "car", and FF is currently facing delisting warnings and risks.
In fact, in today's endless emergence of new car brands, it is not unusual to talk about "car building"! For example, in the past few days, the southeast car that disappeared was exposed to the news of "building a car"!
Southeast car building, not the "news" of news
For many friends, if it were not for a press conference held by Southeast Automobile in Fuzhou a few days ago, it is estimated that many people will forget this brand! The reason is very simple, in today's "sales-only theory", compared with other companies, the sales volume of Southeast Automobile is really too low!
Some friends may ask, how low is the annual sales of Southeast Automobile? 15,000 units, that's all! Such data is not even half of Dongfeng Nissan Xuanyi's monthly sales, you read it right, it is less than half of the monthly sales, or a car!
Perhaps Southeast Automobile has clearly realized its shortcomings, so at this press conference, the theme of Southeast Automobile's activities is "new development, new products, new signs, new atmosphere". In short, Southeast Cars, which don't build much cars, will be ready to give it a go at the next time!
The reason why Southeast Auto makes cars is not news. Let's "trace" the history of Southeast Cars!
Founded in 1995, Southeast Automobile is a joint venture between Fujian Automobile Industry Group and China Automobile Corporation, a subsidiary of Yulon Enterprise Group, an automobile enterprise in Taiwan, accounting for 50% of the two parties.
It should be noted that Zhonghua Automobile is not solely owned by Yulon Enterprise Group, and there are even shares in Mitsubishi Motors, so in the strict sense, Southeast Automobile is still a "joint venture car company".
With the blessing of Mitsubishi technology, Southeast Automobile has made a good splash in China and launched a number of classic models such as Lanser, Wing God, and Golan. According to the data, the cumulative sales of Southeast Automobile reached 116,000 units in 2013, a record high.
However, the days of "sending people to the fence" are not good for Mitsubishi, which provides technical support, coupled with the increasing dilution of shares, so Mitsubishi Motors has begun to seek cooperation with other brands in China, and after that, there is today's GAC Mitsubishi.
After the "breakup" of Mitsubishi and Southeast Motors, the situation of Southeast Motors can be imagined, in addition to the lack of technical support, even the technical personnel of Mitsubishi Motors have withdrawn to Japan.
At this point, the cooperation between Mitsubishi and Southeast Automobile has actually died in name only. However, because Mitsubishi Motors still occupies a certain stake in Southeast Motors, the separation of the two is also "broken".
It was not until April this year, after the withdrawal of Mitsubishi shares, that Southeast Motor and Mitsubishi Motors really broke away from each other. This means that Southeast Mitsubishi has completely become history, and there is no longer an "EVO" in The country.
Take doctrine, it is difficult to change the standard to "continue life"
There is an old saying in China, change is general, general is reachable, and reach is both beneficial to the world!
If it must be said that Southeast Auto has not changed, it is certainly unrealistic! In order to "help the world", at the press conference held on December 9, Southeast Automobile also showed its "change" heart to the outside world!
The "change" of Southeast Automobile is first reflected in the LOGO.
Judging from the released logo, compared with the previous logo, the new LOGO looks like a roc that is eager to fly, very imposing, but also full of youthful atmosphere. It is reported that this new logo will be used in new generation models such as the Southeast DX9.
Secondly, the "change" of Southeast Automobile can also be reflected in the model.
In order to better adapt to the new four circuits, Southeast Automobile not only launched two concept cars, Southeast N7 and Southeast A7, but also applied a series of advanced intelligent configurations on the released models, and the strength of the whole vehicle was further improved on the basis of the original.
At present, the aforementioned is still an "idea", after all, it has not really landed!
At present, There is only one new energy model that Southeast Automobile has listed.
That is, the southeast DX3 EV400 that was previously listed, although it brought two concept cars this time, these models still stay in the PPT stage, and as for when to land, it is still an unknown. In the era of fuel vehicles, the research and development speed of Southeast Automobile is still insufficient, and in the new energy track, this speed is more likely to be lower!
When it comes to research and development, we have to mention the "take-ism" of Southeast Automobile.
You know, like Geely, Changan, BYD and other brands, Southeast Automobile also belongs to an independent enterprise, and more importantly, Southeast Automobile also has Mitsubishi technology support. But it is this "sense of superiority" that makes Southeast Automobile lose the "fighting spirit" of research and development, so in the later development process, the gap between Southeast Automobile and other independent brands is getting bigger and bigger!
Even if the model and R&D advantages are met, sales channels are also a problem that Southeast Automobile needs to face.
At present, because of the word-of-mouth problem, Southeast Automobile's 4S stores are seriously withdrawn from the network, and most of them are currently dealers-oriented, so even if there are high-quality models, it is difficult for Southeast Automobile to lose channels to promote its models.
Therefore, even if Southeast Automobile brings a new concept model and a new brand LOGO to the industry, it really wants to "turn over", whether it is products, technologies, or channels, which are the problems that Southeast Automobile needs to face!
The "budget" is stretched thin, and the southeast car has a bad fate
What is the most important thing to build a good car? Funding, of course!
For this concept, there have been many big guys in the industry who have expressed their views, whether it is Xu Jiayin's "buy, buy, buy, fit, circle, big, good", or Lei Jun's "car building requires a lot of money, but xiaomi can afford to lose", or Weilai Li Bin's "no 20 billion don't build a car", all explain a truth, if you want to build a good car, money is a must!
From the information previously released by the official, we know that the newly renovated Southeast Automobile has now raised 2 billion funds and is still seeking cooperation from the outside world!
Let's not say that the gap between 2 billion and Li Bin's "20 billion" is a bit large, just take the matter of "seeking cooperation", it is a bit unreliable!
2020 is known as the watershed of the new car-making forces.
The reason for this, on the one hand, Bo County, Byton, Sailin and other car companies are embattled, in a wave of executive departures, have ushered in the "closing door"; on the other hand, the brand represented by "Wei Xiaoli" has occupied more and more market share.
In such a context, the investment fever in the market has also changed from the previous "multi-faceted force" to the current "concentrated breakthrough". Referring to the current market reaction, for new car brands, the capital that is interested in investment has become less and less, not to mention the brand that needs "blood back" such as Southeast Automobile.
In other words, if you want to quickly raise car-making funds, you have to start from your own shareholders, that is, Fuqi Group, Fuzhou Jiaotong, Warwick Shares, Minhou Jiantou and other groups.
Like the original Southeast Automobile, if you want to "let go and do it", the equity division of different companies has become a new problem. Leaving aside Fujian local enterprises such as Fuqi Group, Fuzhou Jiaotong Investment, and Minhou Jiantou, we can see the shadow of Yulon Group in Huawei (Zhonghua Automobile, a subsidiary of Yulon Group). That's right, it's the Yulon Group related to Nachijet.
At present, not to mention the Nazhijie, which is close to "extinction", even the Yulon Group itself is full of problems. I would like to ask, how can such an enterprise continue to "make blood" for Southeast Automobile?
Conclusion:
In "Who Decides My Youth", Qian Xiaoyan once said, "The ideal is very full, and the reality is very bone-like." Why not for the brand "new" Southeast Automobile?
Although the cake of new energy is big and fragrant, in the case of a large gap in technology and funds, it is really difficult to take steps to build a car! If you are not careful, there will be a few more "Jia Yueting" in the new car manufacturers.
As for the southeast car manufacturing, is it reliable? We may wish to wait for Jia Yueting to "return to China" and then make a detailed chat!