What kind of existence does Evergrande Automobile have for Evergrande Group? It's both a lifesaver and a nightmare existence...
Regarding the matter of Evergrande's car manufacturing, in the past few years, it can be described as a mystery, first cooperating with Jia Yueting's FF, and finally breaking up unhappily. After that, Evergrande and Xu Jiayin "independent portal", through the way of "buying, buying and buying", tried to build a car production and sales network with an annual production and sales of 5 million vehicles, becoming one of the most competitive automobile brands and manufacturers in the domestic automobile market, but several years have passed, Evergrande Automobile has not even put on the market a new car in the true sense.
In fact, after experiencing the "highlight moment" of exhibiting 9 cars in one go at the Shanghai Auto Show last year, Evergrande Automobile and Evergrande Group fell into a new round of crisis, and Evergrande Group did not say anything, and understood everything. The problem of Evergrande Automobile is that not to say that 9 cars are mass-produced at the same time, and even the possibility of mass production of a car and recognition by the industry is very low, the reason is very simple, after experiencing a series of "farces", Evergrande Automobile and even Evergrande Group have exhausted the basic confidence of the market and consumers in the new car that has not yet been "born".
So we still insist that Evergrande Automobile's new car when mass production, mass production of several models, the practical significance is similar, in the domestic new energy vehicle market that has matured rapidly, it is difficult to have a big achievement, more importantly, Evergrande's style in the automotive industry seems to be the same as doing real estate!
However, Evergrande Automobile still came to "punch" us, and a few days ago, some media reported that in the past May Day holiday, Evergrande Automobile's first model Hengchi 5 received an order for 50,000 units within 10 hours after the blind booking was opened.
Of course, after this news came out, we chose to doubt, as Evergrande Automobile, which intersected with Jia Yueting's FF that year, in terms of the number of orders, it is difficult for us to believe "dead heartedly", to know that in 2017, Faraday FF91 just appeared, Jia Yueting announced that it had obtained more than 64,000 new car orders, and then it was proved that this was a complete lie.
Of course, regarding Hengchi 5 blind booking 10 hours to get 50,000 orders, we still have to be cautious, absolutely can not be in a word, just say that people are the same as Jia Yueting said back then, is fake, this is very irresponsible, so we began to work hard to find the next entrance of Hengchi 5.
Everyone also knows that at present, domestic automobile manufacturers, especially new energy manufacturers, open vehicle blind booking, basically through the official website to place orders, so we look for the official website related to "Evergrande Automobile" and "Hengchi Automobile" on the Internet, and the result is an embarrassing problem, and the official website address of "Evergrande Automobile" cannot be found on the Internet! The official website of "Hengchi Automobile" (URL: https://www.hengchiauto.com/) is still under construction, as of 9:00 a.m. on May 10, 2022, it has not been launched, in addition to these two channels, we have not found any online "entrance" that can order Hengchi 5.
Therefore, it can be basically determined that the so-called 50,000 blind orders generated by Hengchi 5 must not be generated through the official website channel, then the most likely channel is Evergrande's experience store and display store. However, this seems to be a bit unreasonable, although in the long-term planning of Evergrande Automobile, including the establishment of 36 Hengchi exhibition and experience centers, 1600 Hengchi sales centers, 3000 self-built and authorized warranty after-sales service centers, it seems like there are many. However, as of now, the first batch of exhibition and experience centers have only been settled in Beijing, Shanghai, Guangzhou and Tianjin. Among them, the exhibition experience centers in Guangzhou and Tianjin have opened their doors to welcome customers, and Hengchi 5 has also been displayed in the store.
So the problem is, 10 hours to produce 50,000 Hengchi 5 orders, it seems that can only be completed by these two or three Hengchi experience display centers, we will calculate according to the two stores in Guangzhou and Tianjin, 10 hours 50,000 blind orders, 1 hour on average 5000 blind orders, that is, each store average one hour to produce 2500 blind orders, That is to say, 42 vehicles (41.666 vehicles) are generated per minute, and I would like to ask whether these two experience centers have long been on the hot search because of the collapse caused by too many people who have come to book cars? Apparently not!
Of course, there are also analyses that the 50,000 blind orders may come from the supplier system to compensate or pay related payments, and may also come from internal employees to compensate for the wealth management products that cannot be redeemed due to the Evergrande wealth thunderstorm.
But we think that the feasibility is extremely small, we as outsiders, we all know that Evergrande Automobile's future at the market level because of the crisis of Evergrande Group itself, it is difficult to have a decent action, insiders and Evergrande Automobile's upstream and downstream industry chain practitioners and decision-makers can not know? Book these cars, buy them back, the probability is to be smashed in the hand, because if the Hengchi 5 new car is difficult to arouse consumer interest at the market level, then in the second-hand car market, it will be a disaster.
Now, search for the "Hengchi 5 blind booking" keyword on the Internet, there is relevant news everywhere, so it should be determined that there is no doubt that Evergrande Automobile officially released the news, then the problem comes, the official website has not been built so far, the two experience display centers that have been opened cannot have the ability to order 42 new cars per minute, so what channels do these orders come from? Or is this order quantity just Evergrande Automobile's own talk?
If Evergrande Automobile is lying, then at most it will use a lie to cover up another lie in terms of sales; if the 50,000 blind orders are really generated internally, then for Evergrande Automobile, the result may be more unfavorable for the brand, always play with itself, let employees and partners "go to the bottom", when is it a head?