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Evergrande's road to car building is also extremely bumpy. From the initial launch of 9 models in one breath, to the later return of ungunged living supporting land and industrial land, China Evergrande's reduction of Evergrande automobile shares, etc., when you think it has been suspended in the line, Hengchi 5 appeared in the Ministry of Industry and Information Technology, appeared in Guangzhou Evergrande Center, and then recently Evergrande began to recruit agents extensively, Evergrande's wave of car manufacturing seems to be stable?
First, let's talk about the sales model of Evergrande Automobile.
Evergrande officially announced that it will recruit authorized agents in 18 cities including Beijing, Shanghai, Guangzhou and Shenzhen. It can be seen that unlike the marketing model of the new car-making forces, Evergrande Automobile does not sell vehicles through direct sales, but adopts the same way as traditional car brands and adopts the way of joining agents. This method may be more suitable for Evergrande Automobile, which will greatly reduce the financial pressure of Evergrande Automobile and pass it on to the city agents.
The requirements for agent qualifications are not excessive:
1. Registered by the State Administration for Industry and Commerce, with independent legal personality and legal business certificate, and the registered capital is not less than 5 million;
2, with business needs of the site requirements, the exhibition hall area of 200-300 square meters, the display area area is greater than 150 square meters, positioning small and exquisite car experience store, the regional requirements in the main automotive business circle.
From these two points, Evergrande Automobile requires dealers to be able to form a qualified management team and have sufficient financial strength.
According to the early planning of Evergrande Automobile, 1,600 sales centers, 3,000 self-built and authorized maintenance after-sales centers, and 43,000 service outlets will be established nationwide.
Early planning may not be achieved in the short term, after all, the trend of Evergrande Automobile has just turned better, and there must not be too many dealers who dare to step in. In addition, the dealer showroom is not large, pre-sales and after-sales can not be integrated, after-sales this part of the work is estimated to have Evergrande Automobile to do itself, which will be a big investment. At present, whether it is the construction of sales outlets or after-sales maintenance services, it is a difficult point that Evergrande Automobile needs to overcome.
Let's talk about the product progress of Evergrande Automobile.
At present, Evergrande Energy produces only one Hengchi 5.
The front face and rear design of Hengchi 5 are relatively simple, the LED daytime running lights and headlights adopt a split design, and the front and rear "7" headlights are very distinctive.
The body adopts a two-color body design, the roof and window A, B and C pillars are made of black paint, and the five-spoke wheels are strangely shaped. In terms of size, the new car has a length, width and height of 4725mm/ 1925mm/ 1676mm, and a wheelbase of 2780mm.
The center console is covered by a penetrating screen, and the new car is equipped with a 10.25-inch dashboard, a 14.6-inch central control screen and a 10.25-inch co-driver screen, and the navigation will have AR augmented reality functions.
The total power of the new car motor is 150kW, the total torque is 345N·m, the mileage of the new car is 602km, the 0-100km/h acceleration is 7.8 seconds, and the new car will be equipped with more than L2 level auxiliary driving functions.
● As early as December 7, 2021, in the 350th batch of announcements issued by the Ministry of Industry and Information Technology, Hengchi 5 appeared in the list, but in the end it was not publicized;
● On January 12, 2022, the official release of Hengchi 5 officially offline video;
●In March 2022, Hengchi 5 once again appeared in the declaration information of "Road Motor Vehicle Manufacturers and Products (Batch 353)", and completed the "filing" and was qualified for sales.
●In April 2022, Hengchi 5 debuted at Guangzhou Evergrande Center, and Xu Jiayin came to the scene to create momentum and directly shouted "It's so beautiful!" ”；
● In May 2022, according to the information disclosed by Evergrande, Hengchi 5 launched the pre-sale process and welcomed the "opening red". Within 10 hours of blind booking, orders reached 50,000 units, and on average, more than 5,000 units were sold in one hour.
It proves that the market and consumers are still very interested in Evergrande Automobile. Of course, Evergrande's endorsement is indispensable. Even if Evergrande's real estate sales are not as good as before, Evergrande's launch of special-priced houses is still snapped up, and the power of the brand has always been there.
Of course, the small red fire of Hengchi 5 also has a lot to do with its high cost performance. Hengchi Automobile has conducted a survey on the price of Hengchi 5, providing three options of 150,000-180,000 yuan, 180,000-210,000 yuan, and 21-24 million yuan, according to Hengchi automobile product planning, Hengchi 5 is very likely to be set at about "160,000-200,000 yuan", that is, less than 200,000 yuan.
Judging from the existing news, the new car is expected to achieve mass production on June 22.
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