According to a number of media reports, in the past May Day holiday, Hengchi Automobile has quietly begun the final preparation before the pre-sale, the first pure electric SUV Hengchi 5 in the May Day blind booking within 10 hours of opening, the order reached 50,000 units. According to the previous release of Hengchi Official Micro, Hengchi Automobile's Hengchi Exhibition and Experience Center in Guangzhou and Tianjin held a car tasting activity during the May Day holiday, and Hengchi 5 also officially opened blind booking.
However, for the number of 50,000 units, many netizens expressed doubts: "Order 50,000 cars, deliver 5 cars; The old real estate routine, 300 yuan on the opening day of a group performance; Whether there are 5000 units is a problem, 500 I believe; Huawei's technical control has not gone up the car sales in a short period of time, Evergrande circle money first, or forget it... ”
In fact, netizens have no confidence in Hengchi, probably for several reasons:
First, although Hengchi Automobile has released 9 models to the outside world, only Hengchi 5 can achieve mass production at present, and Evergrande Hengchi, which has a small thunder and rain point, has obviously pulled the brand image to a trough;
Second, the current Evergrande Group is in a debt storm, coupled with the continuous loss of Hengchi Automobile, although the group hopes to ensure the mass production of Hengchi 5 in June, the industry is full of doubts about whether Hengchi can achieve this goal.
Third, Evergrande Hengchi itself belongs to the "new force of cross-border car manufacturing", and does not have a car-making background, and the experience, technology, qualifications, and teams related to it are all based on the follow-up "buy, buy, buy" and "combination", and consumers have no trust basis for it.
Even if Evergrande Automobile seems to be on the right track step by step, it is still in a fog of uncertainty, and this is the reason why everyone is generally not optimistic. In addition, according to evergrande automobile's earliest plan, it will establish 1,600 sales centers, 3,000 self-built and authorized maintenance after-sales centers, and 43,000 service outlets nationwide. For now, though, these early plans may not be achievable in the short term.