With the pre-sale time of the first mass-produced car Hengchi 5 approaching, Hengchi Automobile opened the first round of authorized agent recruitment for a period of 9 days.
On May 8, Hengchi Automobile (Hengchi is the brand name of Evergrande Automobile) released a message on the WeChat public account that the first round of authorized agent recruitment of Hengchi Automobile began on April 30 and ended on May 8. "Since the company began recruitment, enterprises and individuals across the country have signed up enthusiastically, and the relevant data is still in statistics." On May 9, evergrande auto related staff said in a telephone interview with the "Daily Economic News" reporter.
Judging from the recruitment posters previously released, the first round of authorized agents of Hengchi Automobile is simultaneously recruiting for 18 cities across the country, namely Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Hangzhou, Chongqing, Xi'an, Suzhou, Wuhan, Nanjing, Tianjin, Zhengzhou, Changsha, Dongguan, Foshan, Qingdao and Haikou.
Hengchi Automobile said that Hengchi Automobile adopts the asset-light operation strategy of "order-based sales" to reduce the operating capital pressure of agents. At the same time, in order to avoid the frequent contradictions in the past channels, Hengchi Automobile introduced the "independent account of the third-party notary office supervised by the government".
For the store construction standards and agent qualifications of authorized agents, Hengchi Automobile put forward corresponding requirements. For example, the location of the storefront is the main automobile business district, and the exhibition hall area is 200 to 300 square meters, of which the exhibition area is greater than 150 square meters and the exhibition hall width is greater than 12 meters.
Image source: Hengchi Automobile WeChat public account
In terms of agent qualifications, Hengchi Automobile puts forward requirements from five aspects: agree with Hengchi Automobile's business philosophy and sales model; registered by the State Administration for Industry and Commerce, with independent legal personality and legal business certificates, and the registered capital is not less than 5 million yuan; it has a venue for meeting the business needs of Hengchi Automobile; it can form a qualified management team for Hengchi Automobile; the enterprise is in good condition and has sufficient financial strength.
It is worth mentioning that at present, hengchi auto channel construction 100% supports construction costs, while no deposit is charged.
Since the beginning of this year, hengchi automobile sales team construction and channel construction work has begun. "Since the beginning of this year, we have begun to recruit sales consultants with sales background in the automotive industry, and the basic salary is 2 times higher than that of the industry." An internal staff member of Evergrande Automobile once said in a telephone interview with reporters.
According to the poster of "High-paid Recruitment of Automobile Sales Consultants" previously released by Hengchi Automobile, the working places of automobile sales consultants recruited by Evergrande Automobile cover Beijing, Shanghai, Guangzhou, Tianjin, Shenzhen, Zhengzhou, Hangzhou, Chengdu, Chongqing, Wuhan, Nanjing, Changsha, Xi'an, Hefei and Haikou, a total of 15 cities.
According to the plan, the Hengchi brand will prepare for the construction of 36 Hengchi exhibition and experience centers, 1600 Hengchi sales centers, and 3000 self-built and authorized maintenance warranty after-sales service centers. "The first batch of planned exhibition and experience centers have been settled in Beijing, Shanghai, Guangzhou and Tianjin. Among them, the exhibition experience centers in Guangzhou and Tianjin have been opened, while the exhibition experience centers in Beijing and Shanghai are also planned to open in the near future. A person close to Evergrande Automobile said that the specific opening time needs to be determined according to the epidemic situation in Beijing and Shanghai.
Image source: @Hengchi
In March this year, the Ministry of Industry and Information Technology released the licensed "Road Motor Vehicle Manufacturers and Products" (Batch 353), showing that Evergrande New Energy Vehicle (Tianjin) Co., Ltd.'s Hengchi brand pure electric multi-purpose passenger car - HDE6470, that is, "Hengchi 5" ranked among them. This means that Hengchi 5, the first mass-produced car under Evergrande Automobile, passed the one-month publicity period for new cars of the Ministry of Industry and Information Technology and began to have sales qualifications.
At present, Hengchi 5 has started production at Evergrande Automobile's Tianjin production base. According to the plan, the new car is scheduled to open pre-sale in the second quarter of this year. "The specific time for Hengchi 5 to open the pre-sale needs to be finalized according to the domestic epidemic situation and the company's production preparations." The above-mentioned insiders close to Evergrande Automobile stressed.
It is worth mentioning that Xu Jiayin, chairman of the board of directors of Evergrande Group, made it clear at the mobilization meeting of "three months of hard work, realizing the mass production of Hengchi 5" presided over in March, "On June 22, we must achieve the mass production of Hengchi 5." ”
According to the plan, Hengchi 5 will be listed in the third quarter of this year and start delivery. "2022 is the first year of Hengchi Automobile's products, accelerating channel expansion and rapidly introducing products into the market has become the core work at present." Hengchi Automobile said that the recruitment of agents will promote the effective landing of the work.
Reporter | Li Xing
Editor| Pei Jianru Lu Xiangyong Du Hengfeng
Proofreading | Cheng Peng
| the original article of the daily economic news nbdnews |
Reproduction, excerpting, reproduction and mirroring without permission are prohibited
If you need to reprint, please apply to the background of this official account and obtain authorization