Since the first model Hengchi 5 rolled off the production line, in recent times, Evergrande Automobile can be described as a continuous action.
In late April, Xu Jiayin, chairman of the board of directors of Evergrande Group, led the executives of Evergrande Group to experience the upcoming Hengchi 5 at The Evergrande Center in Guangzhou.
According to media reports, as early as March in Guangzhou Zhujiang New Town, the most prosperous landmark business district in Guangzhou, Hengchi Automobile Exhibition and Experience Center has been officially listed.
Liu Yongzhuo, president of Hengchi Automobile, has also publicly stated that the Hengchi Automobile Exhibition and Experience Center will be opened in 15 cities, including Guangzhou in the near future.
According to the official news released by Hengchi Automobile, the first round of authorized agents of Hengchi Automobile is currently recruiting for 18 cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Tianjin, Wuhan, Qingdao, Zhengzhou and Xi'an.
If you want to join Hengchi Automobile, you generally need to have the following conditions:
1. The exhibition hall area is 200~300 square meters, the exhibition area must be greater than 150 square meters, the width of the exhibition hall is greater than 12 meters, and the net height is 3.5 meters;
Second, the location is in the main automobile business circle;
3. Agree with the business philosophy and sales model of Hengchi Automobile;
4. Have independent legal personality and legal business qualification, and the registered capital is not less than 5 million yuan;
5. Be able to form a qualified management team;
Sixth, the operation is in good condition and has sufficient financial strength.
At the same time, hengchi automotive channel construction 100% support construction costs, and do not charge a security deposit.
In addition, in order to alleviate the operating capital pressure of agents, Hengchi Automobile adopts the asset-light operation strategy of order-based sales, implements a unified retail price, and ensures sales profits.
It is worth mentioning that Hengchi Automobile has also entered the independent account of a third-party notary office to avoid financial disputes to the greatest extent.
Che Kuai commented that in an interview with the media, the relevant person in charge of Evergrande Automobile revealed two pieces of information:
First, since the agents opened recruitment on April 30, enterprises and individuals who are interested in joining are very enthusiastic, and the data is still in statistics;
Second, the sales team of Hengchi Automobile began to recruit at the beginning of this year, and the basic salary was twice that of the industry.
At present, Hengchi Automobile's exhibition and experience centers in Guangzhou and Tianjin have been opened.
Also, according to media reports, the number of blind bookings in 10 hours of Hengchi 5 during the May Day holiday has exceeded 50,000 units.
If the news is true, then Evergrande Automobile is likely to usher in the light after experiencing the darkest hour.
Frankly speaking, Hengchi 5 still has many bright spots in terms of product strength.
In addition to the three large screens on the center console, it is also equipped with L2.5 assisted driving, AR live navigation and integrated sports seats. Pure electric endurance of more than 600 kilometers, the fastest 7.8 seconds can break 100.
Some insiders have revealed to Che Express that the parts suppliers of Hengchi 5 are also among the top three in the industry.
Next, it depends on the price of Hengchi 5 after it is officially listed.
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