There are rumors that at present, Evergrande's first pure electric SUV Hengchi 5 opened within 10 hours of blind booking during the May Day period, and the order reached 50,000 units. Whether this news was deliberately transmitted from within Evergrande or learned by the media is not clear, but I personally feel that the authenticity of this news needs to be examined.
For the current Evergrande Group, the automobile industry is its last and most important bottom card, and it is the key to whether Evergrande Group and Xu Jiayin can turn around. Evergrande Automobile can be said to be intolerable, but the question is, are consumers really willing to pay for Evergrande Automobile?
Evergrande Automobile's first model is Hengchi 5, length, width and height 4725 * 1925 * 1688mm, wheelbase 2780mm, positioning is a pure electric compact SUV, according to the current information, its pure electric endurance is 602 kilometers, zero hundred acceleration is 7.8 seconds, the use of lithium iron phosphate battery, the information, its price should not be less than 160,000 yuan, so high price, will so many people blindly book? To put a question mark.
On the other hand, Evergrande Automobile has the ability to truly achieve the mass production of these cars, is the question of many people, on November 12, 2019, Xu Jiayin announced at the Evergrande New Energy Vehicle Global Strategic Partner Summit that it will invest 45 billion yuan in the next three years to manufacture new energy vehicles, and there are 15 new models developed simultaneously, and the full range of products will be fully mass-produced from 2021. But until now, Hengchi's models are still not officially listed, Evergrande Automobile's 2021 semi-annual report shows that the company's net loss in the first half of the year was 4.786 billion yuan, for the overwhelmed Evergrande Automobile, whether it can adhere to the full mass production of Hengchi Automobile is a problem. At the Shanghai Auto Show in April last year, some netizens took a group of photos of the Hengchi 1 chassis, and the result was taken away by the staff on the spot, and from the photos, hengchi 1 did not look like it was close to mass production.
In addition, from the positioning of Hengchi 5, it has to face a lot of competitors, such as Volkswagen ID.4, GAC Aean Y, BYD Song PRO, etc., these models have been listed, how can consumers convince themselves to buy a model that has not yet been listed by the new forces of car manufacturing?
At evergrande's 2020 performance meeting, Evergrande Automobile management said that it will achieve annual production and sales of more than 1 million vehicles in 2025, and achieve annual production and sales of more than 5 million vehicles by 2035, making "Hengchi" a globally renowned national brand, but Hengchi Automobile has a lot to do, slogans can be shouted, FLAG can stand, but Hengchi Automobile's first thing to do may be to achieve mass production and listing, is the mule is a horse, take out the slippery.