In April this year, Evergrande Automobile earned enough exposure, because its first new car, Hengchi 5, officially entered the exhibition hall for consumers to visit and experience. And this model has passed the declaration, will be officially put on sale in June this year, and even The head of Evergrande, Xu Jiayin, has visited the new car, calling it beautiful, really beautiful.
Immediately after Evergrande Automobile issued an announcement of recruiters, and will be in many first-tier cities layout sales, a total of 15 cities, including most of the eastern cities, such as Qingdao, Nanjing, Suzhou, Hangzhou, Guangzhou, Shenzhen and a series of other large cities, even in Hainan Island there is recruitment demand. Many people have speculated that Evergrande Automobile has a large hand and wants to open so many directly operated stores at once, which shows that it is still very powerful.
As a result, at the end of April, Evergrande Automobile began to issue investment announcements, announcing that the previous 15 cities were recruiting city agents, rather than direct sales. In other words, Evergrande Automobile does not want to sell through direct sales, it and the traditional car to recruit city agents to sell, which will greatly reduce the capital required by Evergrande Automobile, after all, most of the costs need to be borne by urban agents, and to be honest, Evergrande Automobile even if it does direct operation itself is not necessarily good, because Evergrande Group has no experience in the automotive industry at all.
According to the announcement issued by Evergrande Automobile, Evergrande's agents will adopt the way of asset-light operation, the exhibition hall area only needs to be greater than 200 square meters, the maximum is not more than 300 square meters, and the positioning is a small and exquisite car experience store. And Evergrande Automobile said that in the future, it will use a unified retail price for sales, in other words, Evergrande Automobile does not have a discounted sales situation, of course, this situation is more idealized.
According to the announcement released by Evergrande Automobile, Evergrande Automobile has also prepared a series of preferential conditions for dealers, such as having fixed and variable commissions. The so-called fixed commission refers to the fixed cashback of selling a new car, and the variable commission refers to the rebate of financial loans, installations, etc. Evergrande Automobile will also provide test rides and test drives, advertising costs, regular training costs, and online consultation clues, which are generally policies of traditional automobile companies.
In addition, due to special circumstances, Evergrande Automobile has also set up a separate account for government supervision and third-party notary offices. All in all, there is no need to worry about the special fund for cars being diverted to real estate or running away. However, it is worth mentioning that if there is a problem with Evergrande's automobile operation, the government still has the right to freeze this part of the funds.
Now more and more new energy vehicles have begun to cooperate with local auto practitioners in the city, and the store area is small, and the funds do not need the huge cost of traditional cars. Most of them adopt an asset-light cooperation method, opening up the storefront, expanding it step by step, and finally expanding the storefront to the size of a traditional store, which is more pragmatic. Of course, it also depends on the actual situation of local sales, and whether the new cars of the new car-making forces have excellent product competitiveness.