"Dapeng rose with the same wind one day and soared up to ninety thousand miles."
- Li Bai, "Shang Li Yong"
In the blink of an eye, it was December, and the weather was winter. 2021 is nothing more than a cold winter for the automotive industry. Under the influence of multiple factors such as the epidemic, lack of core, and rising raw materials, car companies can be described as struggling, but at the time of the low trend in this industry, the car companies that are still alive are not simple. No, some "slow-hot" Southeast cars have recently returned to the core of public opinion. Let me take you into the southeast car at the core of public opinion. Let's take a look at southeast cars' battle to break the game.
Breaking the game of "time and place"
All changes must conform to the time of day, and major changes must be from top to bottom, southeast auto blade inward, the first knife raised, is the top-level architecture change. In order to help Southeast Automobile achieve transformation and upgrading and high-quality development, fuzhou municipal government and Fuqi Group have led the launch of the reform of southeast automobile's equity structure, and the shareholders of southeast automobile have been changed to Fujian Automobile Industry Group, Fuzhou Transportation Construction Investment Group, Minhou County Construction Investment Group and Taiwan Zhonghua Automobile. This can be called the time of day. And the top-level change brings more than just the time of day.
The provincial, municipal and county governments jointly support Southeast Automobile, which is not only more conducive to Southeast Automobile's integration of territorial resources and strive for territorial support, but also greatly helpful for southeast automobiles to form a development consensus in the future, enhance strategic coordination, and integrate resource elements. During the 14th Five-Year Plan period, the Fuzhou Municipal Party Committee and Municipal Government will focus on building a southeast Automobile City in China, and is committed to building an internationally leading and domestic top-notch automobile city in the whole industry chain. As the two "leading" enterprises of China's Southeast Automobile City, Southeast Automobile and Fujian Benz will also embark on the policy of "Building a Modern Automobile Town of 100 Billion Yuan in Five Years in Southeast China Motor City". Taking this as an opportunity, Southeast Automobile will base itself on the new stage of development, promote high-quality development, help the "Electric Fujian" development strategy, and help the construction of Southeast Automobile City in China! This can be called geographical advantage.
At the same time, the three shareholders of provinces, cities and counties have simultaneously increased the capital of Southeast Automobile, the first round of capital increase of 2 billion, and the follow-up has also increased the investment in its resources and funds. Since then, the financial problems that have plagued enterprises for many years have also been initially solved. After the tripartite shareholders of provinces, cities and counties and the joint capital increase, the strength of Southeast Automobile has been greatly upgraded, and there are more shareholders with strong strength to "support", and the diversified development path has been broadened again. This is for people and.
It can be seen that southeast automobile's road to breaking the game in this round can be described as a favorable time and place. It is foreseeable that the next Southeast Automobile will have a series of research and development, manufacturing, upstream and downstream industrial chains to achieve point-to-surface linkage, injecting a cardiotonic agent into the future of the entire Southeast Automobile, and the breakthrough is imminent.
Breakout of the "Conservative Alliance"
The report of the Eighteenth National Congress of the Communist Party of China proposed: "Adhere to the road of new industrialization, informatization, urbanization and agricultural modernization with Chinese characteristics, promote the deep integration of informatization and industrialization, the benign interaction between industrialization and urbanization, and the coordination of urbanization and agricultural modernization, and promote the synchronous development of industrialization, informatization, urbanization and agricultural modernization." "This is the so-called new four modernizations. In this way, the new four modernizations of the automotive industry are also born, and the interpretation of the new four modernizations of the automotive industry is: electrification, networking, intelligence, and sharing.
When the wave of "new four modernizations" swept the automotive industry, Internet cars, new energy vehicles, autonomous driving assistance systems, shared travel... The continuous emergence of new technologies and concepts stimulates the desire of young Chinese consumers to buy, and also stimulates automakers to dare to use new technologies and concepts to package models and introduce them to the market. So how does Southeast Automobile keep the "original" of traditional car companies in the flood tide of "new four modernizations" and conjure up the "new" in the flood tide of "new four modernizations"?
Shou - adhere to the cornerstone of quality. Whether it is a fuel vehicle or a new energy vehicle, quality is an eternal and unchanging basic problem. As a traditional car company for 26 years, Southeast Automobile has a natural impeccable quality heritage, and has won numerous awards since its establishment, such as winning the titles of "National Demonstration Enterprise for the Integration of Informatization and Informatization" and "China Industrial Quality Benchmarking Enterprise" by the Ministry of Industry and Information Technology; DX series models participated in the China Mass Production Car Performance Competition CCP, and won more than 50 championships in extreme environments such as high temperature, high altitude and high cold; passed the authoritative certification of CNAS Qualification Laboratory, and the first domestic car side impact super slide test... Strict manufacturing process, cost-effective fuel vehicles, and constantly optimize vehicle performance, there is such a complete system, I believe that Southeast Automobile has a foundation to go further.
Change - Accelerate the transformation and upgrading to the "new four modernizations". The more difficult the environment, the more valuable the breakthrough. No matter what the situation, Southeast Auto has not stopped the pace of research and development. In recent years, Southeast Automobile has spent 150 million yuan to build a new new energy R&D base, with a construction area of more than 17,000 square meters in the new R&D center, and original imported equipment is used in the core R&D and testing links, of which some laboratory facilities and equipment have reached the industry-leading level, which has greatly improved the strength in the field of new energy core technologies. For automobiles, the research and development of new products and new technologies must be both fast and slow, which is a process that needs to be constantly polished. Can afford to drag, can hold, this is also the bottom of the southeast car.
A new logo for a rejuvenated life
On December 9th, Southeast Automobile held a "HuanYi" renewal meeting at Fuzhou Strait Culture and Arts Center. Southeast Auto released a new LOGO and brought a new SUV - Southeast DX9. In this event, Southeast Automobile also announced for the first time three products based on the new scenario-based design concept of cross-border SUVs, future science and technology vehicles and new pure electric platforms, demonstrating Southeast Automobile's determination to make a comprehensive transformation to "new development, new products, new logos and new atmosphere". As a veteran traditional car company, Southeast Automobile has brought new vitality to it this time.
At the press conference, Southeast Automobile officially released a new brand LOGO, from a visual point of view, the new LOGO is like a bird that spreads its wings and soars, and the bird with the meaning of "Nirvana Rebirth" symbolizes that Southeast Automobile has the dream of "Flying the World in Southeast China".
A new product for a new generation
In this meeting, the newly unveiled Southeast Automotive B-class SMV Southeast DX9 is particularly eye-catching. Different from other models, the DX9 based on the scene design concept can switch to multi-purpose scenarios such as family travel, business office, and RV at will, further balancing the two "contradictory" needs of high-end and practical.
This new car has the domineering appearance of an SUV and the spacious space of the MPV, three rows can comfortably ride 180cm crew at the same time; the layout is reasonable, and it is easy to use, such as the second row of seats equipped with 400mm ultra-long adjustable rails, and the two or three rows of seats are flattened, and there is more than two meters of "motorhome" space. Move the second row backwards, and the second row has the feeling of "Business Class".
In addition to the new Southeast DX9 car, two other new cars are also expected. A-class SUV CROSS Southeast N7 focuses on smart tide play scenes, the dynamic shape of the new era, the convenience of traditional space, taking into account personality and performance. The pure electric coupe A7 focuses on the new pure electric platform scene, rich in layered technology cockpit structure, reflecting the comfort of light, thin and simple, and also showing the core technical solutions such as mileage, low temperature electricity consumption, and safety.
The "New Four Modernizations" of the New Wings
From the new generation of product introduction of the "HuanYi" new meeting, it can be found that Southeast Automobile is more through quality improvement and practicality in the field of new four modernizations.
In the field of intelligent driving, the use of AVP autonomous parking technology can solve the problems of unmanned parking and driving in the last kilometer, making parking easier; equipped with S-Pilot intelligent driving system, it can carry out intelligent recognition of face, voiceprint, movement, etc., and perfectly interpret "know me, welcome me, understand me". In the field of networking, the smart housekeeper Xiaonan has built a full-scenario intelligent ecosystem, so that "people drive" to "cars help people". In the field of electrification, the main "0 anxiety" pure electric products, aiming at the user's use of the crux of the precise force. The field of sharing will soon be put on the agenda as the time comes...
From these "black technology" full of products, it is not difficult to see that as a car company with 26 years of R & D and manufacturing experience, Southeast Automobile is actively embracing change and achieving a balance between rigor and subversion. I believe that in the future, Southeast Automobile will have more technologies and new cars to make breakthroughs, which is worth looking forward to.
A new marketing service strategy for the reborn
In addition to product performance, in the marketing service link of transmitting corporate value, Southeast Automobile is also seeking a breakthrough in change. At this event, Southeast Automobile announced its own marketing service reform measures, which will be committed to creating a consistent, circled and scenario-based car purchase and service experience in the whole life cycle of consumers, which is also full of sincerity.
Through CRM customer information collection system and big data mining technology, Southeast Automobile creates a personalized service experience of "thousands of people and thousands of faces" and "thousands of faces" for millions of car owners, and creates the ecosystem of Southeast FAMILY through differentiated and diversified cross-border marketing methods. At the same time, open up the "customer-shop-factory" ecosystem, so that service value-added, interesting value-added, intimate value-added, so that every consumer saves money, trouble, worry and effort.
The future of the new life can be expected
Recently, J.D. Power (Jundi) officially released the 2021 China Vehicle Reliability Research SM (VDS) list. Southeast Automobile, which ranks tanhua in the list of China's own brands, is actually an undervalued one, relatively speaking. This list can be seen from the side that although Southeast Automobile has some "slow heat", but the solid manufacturing foundation, stable and reliable product quality, in the market for many years, tested for a long time, carrying the memory of different eras, has won the recognition of many people.
In the new era, Southeast Automobile, based on quality and user-centered, adheres to innovation-driven, continues to exert efforts to "new four modernizations", and develops around the two-way development of "product + brand", and fuel vehicles and new energy vehicles go hand in hand. It is believed that with a lineup of high-quality products, Southeast Automobile will usher in a new life, meet the market diversification of vehicles at the same time, but also continue to enhance the brand value, in the new competitive environment to ride the wind and waves, forge ahead. As Mr. Chen Wenhao, chairman of Southeast Automobile, said at the meeting: The road is obstructive and long, and the line is coming; the future can be expected.
Conclusion
After 26 years of time, Southeast Auto is also a well-known car brand in the market. In the past, its Fulica, Delika, Lingshuai, V3 Lingyue, DX7, DX5 and other models have had very good market performance. Today's automotive industry has entered the era of refined operation. In the future stock competition, there will be no small challenges. However, there is a truth that is eternal, that is, enterprises that can meet the needs of users in different eras can be permanently active in the hearts of users. It is believed that with strong product strength and sincerity to consumers, Southeast Automobile has embarked on the road of rejuvenation after breaking through the situation, and it is worth everyone's expectations for its future enterprise upwards, brand upwards and product upwards. Southeast Automobile will also burst out of vigorous vitality and create brilliance again.