BMW, Mercedes-Benz, Audi three major Ashkenazi luxury brands have released the news of new pure electric models this week, product positioning almost all focus on the flagship market, a new round of pure electric luxury market competition has been quietly opened between German brands.
Wen 丨 wisdom driving network Jinshan
Flagship models have special significance in the German brands represented by BMW, Mercedes-Benz and Audi.
At the online financial report annual meeting held by the BMW Group (March 16), it was officially announced that the pure electric BMW i7 will be launched in The world in April along with the new generation of BMW 7 Series.
This means that after BMW has an iX electric flagship model in the SUV model, the i7 will assume the responsibility of the flagship in the sedan field.
Almost at the same time, Audi also rushed to the start of the annual earnings report (March 17) to release the Audi A6 Avant e-tron concept car based on the latest PPE pure electric platform.
Earlier than the two, Mercedes-Benz released the information of the new EQS SUV on March 15, not only with photos of the new car tested in camouflage clothing, but also with official pictures of the cockpit interior and factory production line.
The Mercedes-Benz EQ brand has realized the synchronous layout of cars and SUVs on electric flagship models.
The latest generation of pure electric models of the three major German luxury brands of the BBA is about to land, which once again continues the competition between the three major brands and attracts the attention of the world automobile industry to the full electrification of German cars through this way of piling up official announcements. It reflects BBA's desire for the new energy market, and also makes people smell more gunpowder.
Especially in the current fierce competition in the new energy vehicle market, BBA's corporate transformation has achieved initial results. The first batch of models put into competition urgently need follow-up new products to further enhance the market appeal in order to compete for more market share.
At this time, who can be one step ahead of others will undoubtedly occupy more initiative.
In terms of the new cars released by the three major BBA brands, BMW i7 is in the pure electric luxury car market, Mercedes-Benz EQS SUV is in the pure electric luxury large SUV market, and Audi A6 Avant e-tron is also positioned in the executive luxury market, and almost all three models have flagship attributes.
It is foreseeable that a new round of pure electric luxury disputes between BBA will be kicked off by these new cars.
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Pure electric BMW i7
According to the information released by BMW, in 2022, its mass production and trial production of pure electric vehicle models will reach 15, and the "new generation" model based on the new structure will start trial production in 2024 and be unveiled in 2025.
The BMW i7, which will debut worldwide in April with the new BMW 7 Series, is one of them.
"This year, the all-electric BMW i7 will take the BMW electric model to new heights, it will be an important part of our continued success and change, and the new generation of bmw 7 series will become the first luxury car in the luxury market to offer an internal combustion engine, plug-in hybrid and pure electric drive," said Chiptzer, Chairman of the BMW Group. ”
Although the official map released so far can not see the full appearance of the new car, but from its huge double kidney grille, it will continue the BMW iX front face design style, with an exaggerated "nostrils". In addition, the daytime running lights above the front are composed of luxurious crystal elements and are matched with a BMW ring flare grille.
It is reported that the BMW i7 will have a cruising range of more than 600km.
Mr. Wei Bofan, Director of R&D at the BMW Group, said: "The BMW i7 combines pure driving fun with leading digital experiences and will be the ideal vehicle for forward-thinking, responsible pioneer leaders. ”
Inside, the new My Modes and the latest generation of BMW iDrive operating systems will bring a new digital experience. With the new themed mode, the driver can set the driving characteristics and interior atmosphere of the vehicle according to their personal needs, and enjoy a personalized multi-sensory experience with great emotion.
The BMW integrated suspended curved screen, together with the BMW Wrap-around interactive light strip that runs through the entire front panel and doors, delivers an unparalleled visual and tactile feel. The BMW Wrap-around Interactive Light Strip combines ambient lighting with functional buttons to make the cockpit modern luxury and futuristic.
In addition, the newly designed panoramic star orbit canopy creates a more spacious, modern and comfortable interior space, and users can also control the color of LED light on the canopy according to their personal preferences.
In the rear seat space, the new car will introduce a BMW suspended giant screen, dedicated to creating an exclusive mobile private theater. The screen measures up to 31 inches, boasts an ultra-wide ratio of 32:9 and a resolution of up to 8K. In the future, BMW suspension giant screens can provide massive streaming entertainment content.
——02——
New EQS SUV
The new EQS SUV is still wearing a "camouflage suit" for the time being, and the new car will be launched worldwide on April 19.
The new EQS SUV will be the first pure electric luxury SUV launched by traditional car companies, and the third model based on the Mercedes-Benz special electric vehicle architecture.
Although the shape of the new car has not yet been made public, official pictures of its luxurious interior have been released. It can be seen that the new EQS SUV is the same as the new EQS sedan, and the pioneering design, exquisite craftsmanship and luxurious atmosphere combine the space and versatility of the large SUV.
The captive EV architecture offers a spacious interior that works with optional third row seats and electrically adjustable second row seats to enable flexible cockpit usage options to meet the needs of customers with different vehicles.
The interior of the new EQS SUV pursues a digital style, and the most impressive is still the MBUX Hyperscreen system. MBUX Hyperscreen includes a dashboard, infotainment system and passenger display, all of which are seamlessly designed to be integrated. The configuration was first introduced on the EQS sedan, with a curved screen up to 1.41 meters long that covers almost the entire width of the carriage.
According to official information, Mercedes-Benz has established a new battery factory in the United States in order to lay the foundation for the production of a new EQS SUV in the United States.
The Mercedes-Benz plant in Alabama has been a production facility for large MERCEDES-benz brand SUVs since 1997. Now, the plant is equipped with a production line for the new EQS SUVs and is preparing for the production of this new car.
The highly flexible Mercedes-Benz production system allows different models and drivetrains to be assembled on one production line, enabling the plant to adapt to changes in customer needs. In addition to the Mercedes-Benz GLE, Mercedes-Benz GLE Coupé, Mercedes-Benz GLS and Mercedes-Maybach GLS, the new EQS SUV will also be added to the production line.
High-performance lithium batteries are assembled on a production line measuring approximately 300m with more than 70 stations, and the factory uses a fully digital production process to combine various components, including up to 12 battery modules.
——03——
Audi A6 Avant e-tron concept car
The Audi A6 Avant e-tron concept car, like the Audi A6 Sportback e-tron concept car unveiled at the Shanghai Auto Show last year, is based on the Audi PPE electrification platform.
The Audi A6 Avant e-tron concept is 4.96 meters long, 1.96 meters wide and 1.44 meters high, and elements such as the integrated closed grille and the rear through light strip are in line with other Audi e-tron electric models. Of course, its biggest feature is that it has a wagon tail compartment, which is also the embodiment of its "Avant" name.
Olive Hoffman, Director of Technology Research and Development at Audi AG, said: "With the introduction of the Audi A6 Avant e-tron concept, production models based on Audi's new PPE technology platform are within reach. Our goal is not only to realize the electrification transformation of avant models for 45 years, but also to add an exclamation point to this history, writing a new chapter with 800V charging technology, 270kW charging power and 700km WLTP standard range. ”
Depending on the drive system and model, the high-performance version of the Audi A6 Avant e-tron concept has a 100-to-100-to-10s acceleration time of less than 4s, and the entry-level model has a 100-00-kilometer acceleration of less than 7s.
The dual-motor version delivers 350kW of output and 800Nm of torque, with five-link suspension optimized for electric vehicles at the front wheels and multi-link suspension at the rear with air suspension with adaptive damping control.
With the blessing of 800V charging technology and 270kW charging power, the cruising range of 300km can be increased by fast charging in 10 minutes, and the power can be increased from 5% to 80% in 25 minutes.
The Audi A6 e-tron concept has a drag coefficient as low as 0.22 under the Sportback model. Due to the wide roof profile, the Avant version has a slightly higher drag coefficient of 0.24. In layman's terms, the concept car achieves the lowest degree of air resistance, which in turn reduces energy consumption and extends the battery life. At the same time, through wind tunnel testing, the Audi A6 Avant e-tron concept car was able to achieve the ultimate elegance and harmony in every detail.
On the side of the body, three miniature high-resolution LED project lights are installed each. When the doors are opened, a miniature dynamic light projection extends above the ground to greet passengers with the corresponding language message.
Audi attaches particular importance to the combination of safety functions and aesthetic design, so that miniature high-resolution LED spotlights can also project hazard warning symbols on the ground, for example, to warn approaching cyclists before opening the door.
Four high-definition LED projection lights are cleverly built into the four corners of the vehicle to generate a turn signal projection, which can be adjusted according to different market and regional regulations.
When the Audi A6 Avant e-tron Concept is parked for charging, drivers and passengers can project a game footage onto the wall in front of the vehicle to pass the time through the game. With digital matrix LED headlight technology, users don't need to stare at the small screen in the cockpit to enjoy the big format gaming experience.
The new generation of digital OLED taillight structures and through-strips form the main elements of the vehicle's rear, creating a display-like effect. The digital OLED taillights adopt a new three-dimensional structure, which is adapted to the body shape, which can not only present the previous two-dimensional dynamic light show, but also experience the stunning 3D stereoscopic effect.
The PPE platform is designed for all-electric drive systems and therefore takes full advantage of all the benefits of this technology. The core element is the battery module between the axles, which has about 100 kWh of power and uses the entire vehicle chassis to achieve a relatively flat battery layout.
As a result, the PPE platform can produce vehicles with high ground clearance like SUVs and extremely dynamic and flat-architecture vehicles like the Audi A6 Avant e-tron concept. It can be said that the PPE platform will be Audi's real efforts in the pure electric market.
In addition, at the Porsche press conference this evening, it was announced that more than 80% of the new cars in 2030 will be pure electric models, and the new generation of 718 is planned to be launched in pure electric form in the mid-20s.
Again, we hear the reference to "accelerated electrification".
Behind this may be the anxiety about energy autonomy triggered by the Ukraine crisis. But accelerated electrification is becoming the main theme of the German automotive industry.
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