The location of the Lynk & Co 4S store is like a must for everyone, which is really a rare advertising space. But for me, it lacks enthusiasm, the concept of metaverse is big, but what its roots are, Baidu still needs to think again.
Wen 丨 wisdom driving network Wang Shuoqi
There is a golden house in the metaverse, and there is Yan Ruyu in the metacosm.
Today, the meta-universe is constantly replacing the share of online live broadcasting, and the live broadcast business of the conference that has become popular due to the epidemic has also entered the era of being hit by the meta-universe dimensionality reduction and cost involution.
In the advertising-intensive automotive industry at the beginning of hearing about the concept of meta-universe, many press conferences have begun to bear the name of meta-universe, but at present, the only domestic strict sense of the real meta-universe is Baidu's Xi'an.
In this spring, the metacosm begins to come into close contact with cars.
Today (March 18) evening, the Pentium B70S stepped into the Baidu Xiyuan Meta-Universe World.
In the virtual world, create a new car virtual test ride intelligent interaction, full-dimensional and true restoration of the appearance of the new car interior, you can show the core selling points of the new car along the way.
Pentium will be the world's first automotive product conference in the meta-universe - the B70S "meta-universe" scene new car conference.
But there is more than one brand in Greem.
On March 14th, the "Lynk & Co Paradise" jointly created by Lynk & Co and Baidu Xilang was officially unveiled on the Baidu Xi'an Meta-Universe Platform, which was open to the public for experience.
And I also put on the VR glasses again after three months to see what is updated now?
——01——
Advertising comes first
Compared to the first version, it is clear that the 3D modeling is more refined, and the situation of wearing the mold will not happen, but from the moment you enter the virtual world, you will still have the confusion of time and space.
Possibly constrained by current chip capabilities and the development schedule of the metaverse, the image quality of the soil is still far from gta sin city released in 2004.
It is difficult to imagine using some very advanced equipment (VR glasses + 6D gamepad + WIFI6), after putting it on, suddenly crossing into the game world of 20 years ago, it is inevitable to feel that the real time is separated from technology and retro graphics.
For example, the sky is still two rough stickers, no night and day, no weather, no gravity, even you can't jump, and other people's real-time actions can't be fed back in real time.
It may be due to Baidu's previous losses in commercialization progress, when we enter the current Greek, you can find that your world can not find interesting things in addition to brand advertising and implant advertising, such as the airship of partner Lynk & Co floating in the sky, and NVIDIA's billboard.
There is also a blink of an eye that inadvertently glimpses Intel's virtual building, as well as the virtual station of Radish Run, the Apollo Self-Driving Science Museum, and so on.
But it seems that something is wrong, I have been to the virtual world, why do you still let me wait at the station, why not give me a teleportation ability?
Of course, even if there is a station to find the 4S shop of Lynk & Co, it is not difficult, from birth to the underground elevator, turn left and then turn left, that black house is.
Geographically, this is the nearest commercial center to the birthplace, and even the Industrial and Commercial Bank of China is behind it.
From the outside, this store looks exactly like the real 4S shop style of Lynk & Co, we only need to follow the arrow to enter, but from the perspective of feng shui, there is a tree at the front door to block the money.
In addition, the first time you enter may load about 1G of materials, in other words, that is to say, Lynk & Co's 4S store is built with 1G materials, and the amount of data is not very large.
——02——
The various data and details of the vehicle are more intuitive
Entering the exhibition hall, all the partitions, even the surrounding products, are in the same style as the real Lynk & Co.
In different corners of the exhibition hall, different main models of Lynk & Co are also distributed, and three first-level scenes of fuel, new energy and performance vehicles are set up, involving 6 car series and 12 versions.
You can see the important parameters and configurations of the model on the side of the model, and these characteristics will also be guided by the indicator lines at different angles.
For example, if you go a little farther, you can see that the bottom of the car pulls a line and marks the length of the body.
Of course you can pull the car door, open the trunk and other operations.
You can also enter the interior to view, but the current interior is still spliced from the floor plan is very unnatural, and it needs to be updated and detailed later.
It can be said that the experience of seamlessly combining online shopping with offline test drive and car pick-up has been completed.
However, the functions of virtual meetings, virtual social networking, and virtual entertainment claimed by Lynk & Co have not yet appeared.
Lynk & Co has said that in the future, it will realize new experiences such as online auto shows, new car launches, virtual test drives, virtual spokespersons, and digital collections, and at that time, the surrounding areas of the line may become one NFT after another.
At present, the flow of people in Greece is still relatively small, and even fewer tourists enter the Lynk & Co 4S, and after I have visited all the models, only one or two users have met me.
After all, it is still the initial stage of the metaverse, and the current symbolic meaning is greater than the actual meaning.
——03——
This is not the metaverse I imagined
Regardless of the fineness of the production, this is still not my ideal metaverse form, which is mainly in this metaverse, Baidu has absolute control.
Baidu in Hiram is the Creator, and can even be understood as the God of the earth.
It is the master of all things in heaven and earth, everything can be commercialized, and it is also the definer of the rules.
Greece lacks the concept of co-construction, openness and sharing.
In a word, there is no decentralization.
The reason for the lack of decentralization may be related to compliance, or it may be due to the concept of product development.
From this perspective, Hiram is experimental in nature, and the way it presents and the experience it gives me makes it more like a new concept of Internet entry, using gimmicks in the 3D world to grab the first users.
Like the traditional Internet people's understanding of the metacosm, the three-dimensional Internet.
It's like a rough game, lacking the excitement of new technology applications.
It naturally lacks stickiness to users.
At present, whether it is a large or small NFT platform, or a meta-universe platform, the real creation of value, and the realization of mutual recognition of value is based on public chain technology, the simple understanding is that any data, artwork, tokens on the public chain is universal in every public chain meta-universe or public chain trading platform, and any platform has no right to interfere with my personal digital property.
Objectively speaking, there are various reasons behind the lack of popularity of the mainland public chain, but if the public chain technology and the rules of the metaverse built by this technology are abandoned, the final result of the metaverse of the Greek model may not be as good as the surprise brought by the game company.
Of course, Greece can be said to be still waiting for China's local public blockchain to mature.
This raises another question, should the metacosm be globally interconnected?
Does the metaverse still need to create scarcity and quickly monetize?
These are struggling with the development of business models. What we are seeing is that each metaverse is attracting brands to settle in at low prices or free, and claiming free property rights, intended to achieve the appreciation of virtual land after becoming bigger, the real world business model, they intend to rebuild the digital world.
But to put it another way, the emergence of the metaverse is not to avoid such a problem, but to develop in parallel with multiple metaversms, inclusive and mutual trust?
So I lack enthusiasm for this metaverse, so I didn't have a deep impression of the car's first intimate encounter with the metacosm.
The concept of the metacosm is big, but what its roots are, Baidu still needs to think again.
【Pay attention to the video number of intelligent driving, pay attention to the frontier of intelligent driving】