Report! Indict! Nongfu Spring finally launched a counterattack, and someone is going to be unlucky

There are many financial stories

2024-05-21 18:10Published in Guangdong

After enduring it for more than 3 months, Nongfu Spring finally couldn't bear it anymore and wanted to investigate the legal responsibility of the rumor-mongers.

On May 20, Nongfu Spring posted an article on its official public account, clarifying 20 rumors in one go, which were some of the previous statements circulating on the Internet.

For example, Zhong was expelled from Wahaha for fleeing goods, fined 200,000 yuan for unfair competition with Wahaha, Nongfu Spring is not a Chinese company, is controlled by foreign capital, Nongfu Spring evades taxes, donations to Japan and Harvard University, and other rumors, all of which are determined to be rumors.

Finally, Nongfu Spring said that it had started to report the case to the public security organs and file a lawsuit with the court, and that the legal responsibility of the malicious rumor-mongers would be investigated. It seems that Nongfu Spring is going to move seriously, and someone is going to be unlucky.

To be honest, although there is a lot of controversy about Nongfu Spring, some of them are rumors at first glance, and there is indeed a suspicion of deliberate smearing. For example, Nongfu Spring is controlled by foreign capital, not a Chinese company. Nongfu Spring is a listed company, and its shareholding structure is public, so you can know whether it is a Chinese company at a glance.

Another example is Nongfu Spring's tax evasion, you have to have evidence, you can't talk about it empty, otherwise it will be deliberately smeared. If there is really tax evasion, I believe that the tax department will also investigate.

There is also a donation of 50 million to Japan and 100 million to Harvard University in the United States. But there are no public reports on the Internet, which is 100% rumor-mongering.

In the past 3 months, the flow of Nongfu Spring is indeed very large, some people have played big for the sake of traffic, and dare to create any rumors, probably seeing that Nongfu Spring has not moved, scolding casually, and blackening casually.

However, although Nongfu Spring began to fight back and wanted to sue the rumormongers, there were still a few questions that had not been figured out.

The first is why did Nongfu Spring wait until now to make a move? Zhong is an investigative journalist, and Nongfu Spring played a tricky public relations marketing before, and other peers are not its opponents, otherwise it can become the industry leader.

It stands to reason that there is generally a public relations crisis, and many companies are the first to clarify. Since these are rumors, they should be stopped in time, why let them spread for months?

The second is the issue of the American nationality of Zhong Shuzi, the son of Zhong Shuzi, which is not among the 20 rumors clarified this time. This shows that Nongfu Spring has not denied it, in fact, this should be a fact. But to be honest, netizens are most concerned about Zhong Shuzi's nationality.

Although some people say that nationality is not an issue, as long as you operate legally in the country and pay taxes normally. But netizens also said that I also have the right not to choose Nongfu Spring.

The third is to clarify the rumors and prosecute the rumors, can public opinion be reversed? Judging from the comments of netizens, it seems that there is not. The impact of this public opinion turmoil on Nongfu Spring is far-reaching, and although many of them are rumors, they cannot change the impression of some people.

I don't know if it is because in the past ten years, Nongfu Spring has developed too smoothly, and the handling of crisis public relations has been obviously slow, and the communication method is not right.

However, how much impact this wave of public opinion crisis will have on Nongfu Spring's sales will not be known until the financial report for the first half of the year comes out. But I expect it to have a big impact, and the stock price of Nongfu Spring is still very strong at the moment.

No one expected that the former king of public relations has now become a failed case of public relations crisis handling, and this wave of public opinion crisis of Nongfu Spring is worth learning lessons and experience for all enterprises.

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Personal opinion, for reference only