Both dreamy and realistic
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Author | Dong Zibo
Edit | Lin Juemin
Press conferences, forums held every year, how to play a new trick? This is a problem that plagues many companies.
Keynote speech and round table discussion, the content of the conference has no "whole life" space, the organizers can only look for new possibilities from the form of the event, such as a larger screen, more dazzling special effects, more exquisite PPT... It must be advanced enough to show the strength and technical level of the company.
On the other hand, the form of the conference also largely reflects the temperament and characteristics of the company. When Jobs was still alive, his black turtleneck sweater and jeans were the label of apples.
After we lost Jobs, Apple's conference aesthetic is still dominated by black, and the banner clearly marks the main information in the center of the picture. Just like Apple's products: simple, prominent, comfortable.
The picture shows the 2021 Apple Spring Conference
If before 2020, the press conference is already difficult to do, then the epidemic is making the conference more difficult. The danger of offline agglomeration makes the activists have to quickly shift their vision to the online. The popularity of graphic and video live broadcasts of conferences has increased rapidly, and travel restrictions have made more people more accustomed to participating online, and even participating in speeches or discussions remotely as guest speakers.
As a large multinational enterprise, under the epidemic, Google has long been accustomed to this model, and has used the online launch as a form of lower cost, wider radiation, more novel form and richer content in many activities.
The picture shows the 2021 Google China Developer Conference
Microsoft's developer conference is an innovation in interactivity. When watching the live broadcast, the audience can comment, discuss and express their feelings in real time, so that the speech is more like a "salon" that can communicate freely, and more general audiences have more right to speak about the content of the conference.
The picture shows the 2021 Microsoft Build Developer Conference
To say that this year's amazing press conference, NVIDIA is a real show of "muscle". At the press conference, CEO Huang Jenxun used NVIDIA's best 3D modeling and rendering technology to "blatantly fake", and the old Huang in the picture was actually a "stand-in" for digital modeling for 15 seconds, and even the entire environment was post-production, and no one could even find the clue within 3 months.
But Baidu is not satisfied with these so-called "innovations".
Baidu wants not only to make the scene bigger by burning money, nor to make the conference a "live broadcast" event with sound and color. Baidu wants to make the 2021 Create Developer Conference a "scale-up blow" to the industry.
As a result, Baidu opened the conference in the "metacosm".
Xilang is a meta-universe virtual platform developed by Baidu, which is under the framework of Baidu VR. In it, Baidu has designed a wide virtual space for users to explore freely, allowing up to 100,000 people to interact with the same screen in Greece.
From the birds-singing meadows to the quaint Songshan Shaolin Temple, a large number of mysterious and beautiful scenes are still waiting for users to explore.
In the metaverse, it is of course important to make your own digital avatar. In Xi'an, users can create cartoon, anthropomorphic, and realistic digital people according to their own preferences, and can make digital people have a face similar to their own gods through facial recognition.
At the same time, using Baidu's voice technologies such as directional voice and large-scene mixing, users can use voice to achieve real-time communication in Greece.
Simply follow the eye-catching markings on the ground to easily find the venue of the Create Developer Conference, a towering skyscraper. Coming to the inside of the venue, users can watch the meeting as if they were offline, and at the same time, they can communicate with other audiences present by voice, and they have a full sense of presence.
Metaverse is not the only highlight of the Baidu Create conference. In the smart city conceived by Baidu, Robin Li appeared in front of every audience in the form of recording + virtual background. The audience was explained about the technological development achievements and prospects of AI toolbox, intelligent transportation, autonomous driving travel service "Radish Run", and Jidu Auto robot. It is expected that in the first half of 2022, Jidu will announce the first concept car, and the automotive robot will also achieve mass production delivery in 2023.
After that, Robin Li "transformed" and showed his "digital person" image for everyone. Robin Li, dressed in spacesuits, floated in the space capsule, which also fully demonstrated the strength of Baidu AI technology and the possibility of "virtual and real symbiosis" with the meta-universe world in the future.
The picture turns to the "moon" again, looking at our blue planet. Here, Li Yanhong had a long talk with Ouyang Ziyuan, a famous astrochemist and geochemist, the first chief scientist of China's lunar exploration project, and an academician of the Chinese Academy of Sciences. Through the perception and control capabilities of AI, the future lunar research stations will leap in the direction of more intelligence, and the development and utilization of scientific exploration and resources will continue to develop in the direction of "unmanned".
In the metaverse sub-forum on December 28, Baidu Vice President Ma Mingchang introduced various situations about Greece to the audience, and introduced how to start from the visual, auditory and interactive perspectives and cross the "three mountains" of the metaverse with the support of Baidu's strong infrastructure.
As the first artist to hold an exhibition in the "Meta-Universe", Feng Tang also came to Greem as a guest, showing the audience his latest artwork "Yuan Cube" and explaining his creative ideas.
"Both dreamy and realistic", this is Robin Li's description of the baidu create developer conference format. In the "Xilang" developed by Baidu, users correctly and truly feel the impact and empowerment of the "metacosm" on the real world. At the meeting, Ma Jie mentioned that the current Greek that everyone can experience is only its "-6.0" version.
"We can see its imperfections, we can see that it has a huge room to grow from our goals," Ma Jie said, "everything we can see now is just the beginning, and the real future of the metaverse may be beyond our imagination." ”
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