On the morning of May 5, Baidu announced the launch of a new round of cadre rotation: Shen Ji, executive vice president of Baidu Group, as the head of the Intelligent Cloud Business Group (ACG); He Junjie (Jackson) was promoted to senior vice president of the group and rotated as the head of Baidu's mobile ecological business group (MEG); Dr. Wang Haifeng continued to serve as the group's executive vice president and CTO, and no longer concurrently served as the head of the ACG.
Baidu founder, chairman and CEO Robin Li released the news through the email of all employees. Robin Li said in the internal letter that in the future, Wang Haifeng will continue to lead the Baidu technology platform system to develop and innovate, provide strong technical support for Baidu's various businesses, and make timely judgments and layouts on major technical directions and trends; Shen Jian will be responsible for leading the ACG team to accelerate the implementation of the Cloud-Intelligence Integration strategy, realize the quantitative change of scale and health, and establish new merits for the development of Baidu's second curve; He Junjie, who has rich experience in investment and sales management, He will lead the MEG team to adhere to long-term thinking, continuously improve operational efficiency, adapt to environmental changes and industry trends, and build a more prosperous and powerful mobile ecosystem for Baidu.
The reporter of Nanduwan Finance Agency learned that Shen Ji and He Junjie are both post-80s. Among them, Shen Jitter joined Baidu in 2012, was promoted to senior vice president of Baidu in 2019, and has since been fully responsible for Baidu's mobile ecological business group, covering Baidu APP, search, information flow, Mini Program, Baijia number, interactive entertainment, Baidu health, internationalization and other businesses.
Shen Jirri Image source: Baidu Encyclopedia
He Junjie joined Baidu in June 2019 as a vice president, responsible for the group's investment and mergers and acquisitions department and strategic investment management department. After joining, He Junjie led the investment team to complete strategic projects such as the merger of Baidu Takeaway and Ele.me, the spin-off and independent financing of Du Xiaoman, the mixed reform of Unicom, the IPO financing of iQiyi, and the spin-off of Baidu's international tool business. At the same time, He Junjie led Baidu to complete the investment in NetEase Cloud Music, Xinchao Media, Dragonfly FM, Renren Video, Pear Video, Kukai, Jimi, Bolian, Weima, Shiqiao, Shouqi Ride-hailing, Neusoft Medical, Hande Information, Baixin Bank, as well as the holding layout of Zongheng Literature, Baidu Video, Butterfly Interactive, Xiaoyu at Home and other projects.
He Junjie Image source: Baidu Encyclopedia
Job rotation is a common system for many large science and technology enterprises at home and abroad. In China, in addition to Baidu, Huawei, Ali and other enterprises have also established a perfect cadre rotation system. In the eyes of industry insiders, the adjustment of ACG from Wang Haifeng to Dr. Shen Jian is independently responsible, which means that Baidu attaches great importance to and strong investment in intelligent cloud business, and Shen Ji's technical background and sales system management ability also contribute to the acceleration of the scale of smart cloud business. On the other hand, judging from the current round of cadre rotation, Baidu has also made progress in the rejuvenation of senior executives.
The Nanduwan Finance News reporter combed and found that from 2016 to 2019, Baidu had dozens of executives of different levels outflow, including Lu Qi, Xiang Hailong and other executives who left; former president Zhang Yaqin, senior vice president of manpower Liu Hui gradually entered the retirement plan.
In May 2019, baidu's senior management team faced turmoil with the departure of Xiang Hailong, then president of search company, and at the same time, Baidu also proposed a plan to accelerate the rejuvenation of cadres in 2019, emphasizing that more young colleagues after the 80s and 90s would be selected to enter the management.
In April 2020, Baidu announced the promotion list of 54 middle-level management cadres, of which more than 20 were newly promoted to the director level, and more than 30 others were promoted within the director level. In terms of senior management, in this promotion, Baidu also promoted three vice presidents, including Ping Xiaoli, general manager of Baidu APP, Cao Xiaodong, general manager of Good-looking Video, and Zhou Huan, former senior director of the strategic investment management department of Baidu Group, all of whom were post-80s.
In 2021, Baidu released the list of 2021 spring promotion of middle management cadres, showing that Baidu's middle and senior promotion directors and above totaled 50 people, including management sequences, professional sequences and ecological companies. Among them, Xiao Yang of the Search Architecture Department was promoted to vice president of Baidu Group; among the vice presidents of the company, Wang Yunpeng (autonomous driving technology department), Wu Mengyi (transaction and compliance legal department), Ruan Yu (personal cloud department), Xie Guangjun (ACG computing network department), most of whom are post-80s.
Written by: Nandu Wan Finance Agency reporter Ma Ningning