In other words, just now, Baidu has made a big move and opened the biggest cadre rotation in recent years.
According to Baidu's internal email: Shen Ji, executive vice president of Baidu Group, served as the head of the Intelligent Cloud Business Group (ACG); He Junjie (Jackson) was promoted to senior vice president of the group and rotated as the head of Baidu's mobile ecological business group (MEG); Dr. Wang Haifeng continued to serve as the group's executive vice president and CTO, and no longer concurrently served as the head of the ACG.
I have to say that the importance of the business involved in Baidu's cadre adjustment this time, the high level of cadres is still rare in recent times. Generally, as soon as this adjustment comes out, there will be various YY voices in the outside world, for example, which person has been transferred, does it indicate that the power is overridden? Not reused?
However, Baidu's internal interpretation of this is to increase investment in Baidu's intelligent cloud, strengthen the rejuvenation of cadres, and improve the leadership of cadres through job rotation.
In this adjustment, the most eye-catching thing is Shen Shu's transfer. Shen Jitter has been responsible for Baidu's "old core" business, which is the business unit that contributes the most revenue to Baidu but has been challenged recently. This time, Shen Ji was transferred from baidu mobile ecological business group to the head of Baidu intelligent cloud business group, and it seems that the management department and revenue scale have decreased. But in the view of Baidu's top management, this is not the marginalization of Shen Shu, but another kind of reuse.
After all, Baidu's intelligent cloud business is the fastest growing business within Baidu. According to the financial report, in 2021, Baidu's intelligent cloud business revenue increased by 54% last year to 15.1 billion yuan, contributing 17% of baidu's core business revenue. Baidu intelligent cloud is an important business that will drive Baidu's growth in the future. But at the same time, Baidu intelligent cloud is also facing fierce competition, Ali, Tencent, Huawei, etc. are actively dividing up this market, whether Baidu can continue to maintain rapid growth in the intelligent cloud market, which is also worth waiting and seeing.
Shen Ji's performance in the mobile business and the integration and reform of the sales system in the later period fully reflect his work ability, which also makes him reused again and sent to Baidu's most important "battlefield" intelligent cloud business.
In addition, according to the internal letter, Wang Haifeng will continue to serve as the group's executive vice president and CTO, but will no longer be responsible for Baidu's intelligent cloud business. Robin Li explained that this will provide strong technical support for Baidu's various businesses, and make timely judgments and layouts on major technical directions and trends.
In addition, He Junjie, who succeeded Shen Ji in managing Baidu's mobile ecological business group, has a background mainly in investment, and this identity dominates Baidu's old core business, which is also a little different from Baidu's previous style. According to Baidu Encyclopedia, He Junjie, graduated from The Guanghua School of Management of Peking University in 2007, and has served as the manager of the investment banking department of China International Capital Corporation Limited, the investment director of Warburg Pincus Investment Group, the managing partner of Langrun Investment and the managing partner of Shiyu Capital. On June 5, 2019, He Junjie joined Baidu as vice president, responsible for the group's investment and mergers and acquisitions department and strategic investment management department.
In addition, this rotation also reflects Baidu's conscious cultivation of the management team. Previously, Baidu was emphasizing the rejuvenation of the cadre team, and this high-level cross-BG rotation can only be achieved with strong organizational support.
Baidu expects to convey to the outside world that "eclectic talent", whether it is Dr. Wang Haifeng, who joined in 2010, or Dr. Shen Ji, who joined in 2012, has served the company for more than ten consecutive years, and entrusting the senior vice president of He Junjie Group shows Baidu's efforts in rejuvenating senior executives and giving young cadres opportunities.